EGYPT COSMETICS MARKET

Egypt Cosmetics Market registered a revenue of USD 835 million in 2023 and is projected to reach USD 1,456 million in 2031, growing at a CAGR of 7.2% during the forecast period from 2024-2031 driven by the growing emphasis on personal appearance particularly among the younger population, evolving grooming habits among men, and social media impact.

Major Egypt Cosmetics Market Drivers and Emerging Trends

The desire to appear attractive and well-groomed has made millennials and gen Z active users of personal care products which fuels Egypt cosmetic market size expansion. The UNFPA estimates that current youth make up around 60 percent of the population in Egypt where many young people are utilizing a range of skincare and cosmetic products to express their unique identity and distinguish themselves from others. The growing emphasis on personal grooming has led to more individuals seeking services at hair salons and similar facilities which further drives market growth.

Egypt’s cosmetics market report highlights that the growing personal hygiene practices among male consumers have contributed to rising sales of personal care items including soaps and perfumes. The changing grooming habits among men have significantly influenced the market in the last few years where Egyptian men pay close attention to trimming and shortening their beards which leads to high demand for beards oil and shaving creams.

In addition, the Egypt cosmetics market analysis emphasizes the significant social media impact on the beauty sector in the country. In January 2024, Egypt boasts more than 45 million users in social media which represents forty percent within the total population. These social media channels are crucial for brands to connect with their audience and promote new products. Influencers are essential in this landscape as their reviews greatly influence consumer buying choices.

The cosmetics market in Egypt consists of several categories by the product types including skincare, haircare, makeup, and others with skincare dominating the market. Demand for suncare products is expected to grow significantly considering Egypt’s hot climate characterized by vast desert areas which makes these products essential for protecting against the negative effects of high temperatures and humidity. People are turning to sun protection items to prevent sunburn and overall skin darkening. The growing number of skin issues in the country caused by high levels of unprotected exposure to UV radiation has made sunscreen a necessity.

Hair care is also becoming essential for many women in the country with numerous products now enhanced with new ingredients like keratin that helps to nourish and soften the hair. A large selection of hair care items which encompass internal manufacturing and imported brands is likely to drive this segment growth.

The distribution channel in the cosmetics market in Egypt can be divided into online and offline categories with the online segment leading the market. E-commerce platform growth is projected to drive sales of beauty products in the country in the years ahead. The government’s initiatives to support e-commerce have fostered a shift in shopping habits which leads to a significant surge in online sales within this sector. Furthermore, digital marketing approaches like virtual try-on options and targeted advertising are making beauty products more attractive and accessible to a broader audience. This transformation allows brands to connect with their target consumers more efficiently which drives market growth.

Major players in the market include Marico Ltd, Unilever, L’Oreal, among others. These companies have successfully expanded their operations and gained a cost advantage due to their manufacturing plants located in the country. This has led to a decrease in prices and greater product availability for consumers.

Segments covered in the Report:

The Egypt Cosmetic Market has been segmented on the basis of product and distribution channel. Based on the product, the market is segmented into skin care, hair care, makeup, fragrance, others. Based on the distribution channel, the market is segmented into offline, online.

Market Segmentation

Egypt Cosmetic Market by Product

• • Skin Care
  • Hair Care
  • Makeup
  • Fragrance
  • Others

Egypt Cosmetic Market by Distribution Channel

• • Offline
  • Online

Egypt Cosmetic Market Leading players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Marico Ltd
  • Unilever
  • L’Oreal