Electronic Shelf Label Market

Electronic Shelf Label Market was valued at USD 655 Million in 2020 and is expected to register a CAGR of 20.7% during the forecast period.

Introduction of the Electronic Shelf Label Market

The electronic shelf label are the price tags that provide correct pricing due to electronic links between the shelves and the checkout system. This technology is based on radio frequency, infra-red, or WLAN, which links a master checkout with the shelves. It is mostly used by retailers for displaying the pricing of the product on the shelves. The price of the product automatically changes whenever a price is changed from the central control server.

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Market Dynamic

Key Drivers and Emerging Trends 

Trending retail automation is driving the adoption of electronic shelf labels in retail outlets. For achieving dynamic pricing, store owners need to put a digital price tag on the product, which will help in increasing operations efficiency and workplace productivity by reducing manual operations, which can be some of the major factors expected to drive the Electronic Shelf Label market size. Moreover, retailers worldwide are providing high flexibility to the consumer for a smooth transition between the digital and physical shopping platforms. Consumers are also becoming price-sensitive and more aware of the product’s price, which has raised the need to make fast and daily price adjustments for store owners, which may further support the growth of the Electronic Shelf Label market.

Additionally, the global electronic shelf label market is heavily bending towards radio frequency-based ESL solutions with additional integrations. It communicates through a transmitter using infrared as a low-frequency solution for simple tags and can be the critical factor for the market growth of the Electronic Shelf Label market. For instance, companies such as Displaydata design manufactures, engineer and supply ESL solutions to the retailers and retail chains.

Restraint in the Electronic Shelf Label Market

However, the deployment of Electronic Shelf Technology is expensive for unorganized retailers as it requires additional shelves to be implemented which are electrified to be eligible for ESL tags. Retailers are not ready to invest much because of the high operation cost of modern retailing. For instance, high rental, expensive staffing, and installation expenses lead to increased costs. Therefore, high installation expense can be a further restriction in the growth of the Electronic Shelf Label market.

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Type- Segment Analysis

Based on type, Full Graphic E-Paper is expected to witness higher growth in the coming years. E-paper can be extremely low power, allowing it to operate in devices with no power. It is used to make updates, enabling the use of NFC devices with a battery-less e-paper display. For instance, companies such as RAINUS provide retailers with a way to update prices all over the store with maximized operating efficiency and improve the in-store experience for the shoppers. Hence high energy efficiency can be a crucial factor for the segment’s vigorous growth.

Communication- Segment Analysis

Based on communication, the Near-Field Communication (NFC) segment is expected to grow at the highest CAGR during the forecast period. NFC technology is preferred over other digital innovations, such as QR code, due to its high speed and improved control of information. NFC enabled devices to help collect the customer’s information, taste, and preference, and frequently purchased items. For instance, NFC technology helps customer to make easy payments through their smartphones and tablets, which enables an advance self-checkout experience. Facilities such as personalized marketing attract customers to visit again and help in boosting the growth of the market.

End-User- Segment Analysis

Based on the end-user, the hypermarket is expected to witness the Electronic Shelf Label market growth during the forecast period. Electronic shelf labels are increasingly adopted in hypermarkets for easy store operations. The use of these labels allows updating the price and other information in less time. For instance, companies such as Walmart, Tesco support real-time product positioning, which helps in the smooth functioning of giant retailers.

Region- Segment Analysis

Based on region, the Europe region is expected to be the largest market for Electronic Shelf Label globally during the forecast period. Due to the early adoption of the electronic shelf labels in European countries such as France and Germany, Europe got a head start in the market and currently holds the largest share in the overall market. The industry is expected to grow in the region due to rapidly flourishing retail sector along with the rising population. ESL is enhancing the overflow on the hyper/ supermarkets by proving centralized control of whole system. For instance, company such as Cora hypermarkets of France, has started using electronic shelf label in its all 59 stores across France.

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Top Market Players:

Some of the major players operating in the Electronic Shelf Label market includes Ses-Imagotag, Altierre, Samsung Electro-Mechanics, E Ink Holding, Displaydata, M2communication, Diebold Nixdorf, Opticon Sensors Europe, pricer AB, TroniTAG GmbH, among others. 

Key Developments:

• • In 2019, US based retail company Kroger partnered with Microsoft to develop an Enhanced Display for Grocery Environment (EDGE) shelf, a technology that will display every passage and shelf in the store using sensors equipped with the Internet of Things (IoT) technology.
  • In 2019, Auchan Retail and Hanshow Technology extended their partnership. This partnership aims to develop innovative connected labelling solutions to deploy the technology with accurate pricing and omnichannel experience.

Segments covered in the Report:

The Electronic Shelf Label Market has been segmented based on type, communication, end-user, and region. Based on type, the market is segmented into LCD, E-paper, Full graphic e-paper. Based on communication, market is segmented into RF, IR, NFC. Based on end-user, market is segmented into Hypermarkets, Supermarkets, Specialty. 

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Key questions answered in this research report:

• • At what pace is Electronic Shelf Label market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Electronic Shelf Label Market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the Electronic Shelf Label market?
  • What are the various Communications of Electronic Shelf Label Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Electronic Shelf Label Market by Type

• • LCD
  • E-paper
  • Full Graphic E-paper

Electronic Shelf Label Market by Communication

• • RF
  • IR
  • NFC

Electronic Shelf Label Market by End-User

• • Supermarket
  • Hypermarket
  • Specialty

Electronic Shelf Label Market by Region

• • North America Electronic Shelf Label Market (Option 1: As a part of the free 25% customization)
    • North America Electronic Shelf Label Market by Type
    • North America Electronic Shelf Label Market by Communication
    • North America Electronic Shelf Label Market by End-User
    • US Electronic Shelf Label Market All-Up
    • Canada Electronic Shelf Label Market All-Up
  • Europe Electronic Shelf Label Market (Option 2: As a part of the free 25% customization)
    • Europe Electronic Shelf Label Market by Type
    • Europe Electronic Shelf Label Market by Communication
    • Europe Electronic Shelf Label Market by End-User
    • UK Electronic Shelf Label Market All-Up
    • Germany Electronic Shelf Label Market All-Up
    • France Electronic Shelf Label Market All-Up
    • Spain Electronic Shelf Label Market All-Up
    • Rest of Europe Electronic Shelf Label Market All-Up
  • Asia-Pacific Electronic Shelf Label Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Electronic Shelf Label Market by Type
    • Asia-Pacific Electronic Shelf Label Market by Communication
    • Asia-Pacific Electronic Shelf Label Market by End-User
    • China Electronic Shelf Label Market All-Up
    • India Electronic Shelf Label Market All-Up
    • Japan Electronic Shelf Label Market All-Up
    • Rest of APAC Electronic Shelf Label Market All-Up
  • RoW Electronic Shelf Label Market (Option 4: As a part of the free 25% customization)
    • RoW Electronic Shelf Label Market by Type
    • RoW Electronic Shelf Label Market by Communication
    • RoW Electronic Shelf Label Market by End-User
    • Brazil Electronic Shelf Label Market All-Up
    • South Africa Electronic Shelf Label Market All-Up
    • Saudi Arabia Electronic Shelf Label Market All-Up
    • UAE Electronic Shelf Label Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Electronic Shelf Label Market All-Up

Major Players Operating in the Electronic Shelf Label market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Ses-Imagotag
  • Altierre
  • Samsung Electro-Mechanics
  • E Ink Holding
  • Displaydata
  • M2communication
  • Diebold Nixdore
  • Opticon Sensors Europe
  • pricer AB
  • TroniTAG GmbH