Energy Bar Market

Energy Bar Market was valued at USD 605 million in 2019 and is expected to register a CAGR of 6.1% during the forecast period.

Energy Bar Market Overview

Energy bars are the substitute of healthy bars and are composed of cereals and other functional energy-based products which helps to provide quick energy to body. It further includes snack bars with high protein content blended with fruits, nuts, grains, and cereals. The energy bars are a good source of carbohydrates, protein, fiber, low sugars, and saturated fat with a good range of calories to boost the energy level. In addition to this, energy bars helps in weight-loss, easy digestion, refreshes mind, and revitalize energy supply in the body.

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Major Energy Bar Market Drivers

Increasing health consciousness regarding the acceptance of healthy food habits is a major factor that is propelling the growth of the global energy bars market. Growing demand for ready-to-eat healthy food and beverages, like energy snack bars will boost the growth of the global energy bars market. Moreover, the increasing preference for nut and fusion flavor among consumers, along with the rising food trends will drive the market growth of the energy bar. Increasing prevalence of cardiovascular diseases, diabetes and obesity among the individuals will support the global energy bars market.

Furthermore, rapid urbanization with hectic lifestyles as well as high disposable income in the middle-class families is bolstering the growth of the global energy bars market. The manufacturers are focussing to deliver a wide range of RTD products in order to improve the taste, color, flavor, and health benefits of the products. However, energy bars cannot supply an ample amount of energy in the form of carbohydrates or fats, as well as vitamins or minerals as compared to the natural foods, may hamper the global energy bars market.

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Based on type, the global energy bar market is segmented into organic and conventional. Organic segment is expected to grow at a faster CAGR during the forecast period in the global energy bar market due to the increasing demand for healthy and organic snacks items among consumers. Consumers are shifting towards quick snack food with high nutritional value due to the busy and hectic lifestyle, which is further driving the organic segment. In addition to this, the growing awareness regarding the harmful ingredients used in food processing and rising demand for sports nutrition among the population will further support the market growth in coming years.

Based on distribution channel, the online segment is anticipated to grow at a higher CAGR during the forecast period owing to the increasing millennial population, along with the rising urban consumers. Moreover, the rising penetration of mobile users and increasing disposable income of individuals will enhance the online sale of packaged nutritional foods across the globe. Manufacturers are emphasizing on offering a wide range of products through online platform, which will further bolster the growth of the online segment.

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Regional – Segment Analysis

Based on region, North America region is anticipated to dominate the global energy bar market due to the growing demand for nutrition-rich products among consumers. Moreover, the increasing consumer interest towards health, fitness and wellbeing and the growing demand for sport nutrition of people will further boost the energy bar market in this region. Rising clean label claims on product such as no artificial additives and high fiber content will enhance the market growth of North America region.

Top Market Players

Various notable players operating in the market include The Kellogg Company, Clif Bar and Co., General Mills, Inc., GlaxoSmithKline Plc., Inc., PepsiCo, Inc., Abbott Nutrition Manufacturing Inc., Associated British Food, McKee Foods Corporation, QuestNutrition LLC, and PowerBar Inc., among others.

Key Developments: 

• • In 2020, General Mills expanded its energy bar product portfolio by introducing new Natural Valley brand. The company launched packed sustained energy bar in two varieties i.e., peanut butter & cranberry and almond butter & blueberry.
  • In 2018, PepsiCo, Inc. acquired plant-based energy bar company, i.e., Health Warrior Inc., to expand its portfolio in the market. Through this acquisition, the company planned to deliver a healthy nutrition bar category among the consumers.

The global energy bar market has been segmented based on type, distribution channel and regions.

Segments covered in the Report:

Based on type, the market is categorized into Organic and Conventional. Based on the distribution channel, the market is segmented Hypermarkets/Supermarkets, Convenience Stores, Speciality Stores, Online and Others.

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Key questions answered in this research report:

• • At what pace is the global energy bar market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in global energy bar market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global energy bar market?
  • Which Type generated maximum revenues in 2019 and identify the most promising Type during the forecast period?
  • What are the various Distribution Channel areas of global Energy Bar market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Energy Bar Market by Type

• • Organic
  • Conventional

Global Energy Bar Market by Distribution Channel

• • Hypermarkets/Supermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others

Global Energy Bar Market by Region

• • North America Energy Bar Market (Option 1: As a part of the free 25% customization)

    • North America Market by Type
    • North America Market by Distribution Channel
    • US Market All-Up
    • Canada Market All-Up

  • Europe Energy Bar Market (Option 2: As a part of the free 25% customization)

    • Europe Market by Type
    • Europe Market by Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Energy Bar Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Market by Type
    • Asia-Pacific Market by Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Energy Bar Market (Option 4: As a part of the free 25% customization)

    • RoW Market by Type
    • RoW Market by Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating the Energy Bar (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • The Kellogg Company
  • Clif Bar and Co.
  • General Mills, Inc.
  • GlaxoSmithKline Plc.
  • Abbott Nutrition Manufacturing Inc.
  • PepsiCo, Inc.
  • Associated British Food
  • QuestNutrition LLC
  • PowerBar Inc.
  • McKee Foods Corporation