Energy Drinks Market

Analysts at GMI Research estimates that the Energy Drinks Market was worth USD 58.1 billion in 2021, and forecast to touch USD 105.2 billion in 2029, growing at a significant higher CAGR of 7.7% from 2022-2029.

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Key Drivers

The global energy drinks market is expected to witness a smooth growth curve over the forecast period, owing to the increasing demand of energy drinks to improve the cognitive and physical performance of consumers. As per the energy drinks market report, the major factors contributing to the market growth includes increasing urbanization, growing health and wellness awareness and accelerating disposable incomes. With the increasing incidences of lifestyle-related diseases and inclination towards active lifestyle, the demand for healthy and sugar-free drinks have increased, driving the energy drinks market growth. Moreover, market campaigns have portrayed the energy drinks as functional beverages that are suitable for all age groups, will further augment the market growth. Growing prominence of energy drinks among adults and adolescents for better performance, endurance, and alertness to support their hectic lifestyles has strengthened the energy drinks market size.

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Product – Segment Analysis

Based on the product, the alcoholic segment is expected to grow at a higher CAGR during the forecast period due to the gaining popularity of alcoholic drinks, especially among the youth and party-goers. In contrast, the non-alcoholic beverages are projected to dominate the market during the forecast period due to the increasing consumption of these drinks as a result of the growing awareness amongst the customers about the benefits offered and side-effects of the alcoholic drinks.

Type – Segment Analysis

Based on the type, the non-organic type is projected to grow at a faster CAGR during the forecast period attributed to high market penetration and the lack of customer awareness about the organic energy drinks available in the market.

End-User – Segment Analysis

Based on the end-user, the adults segment is projected to grow at a higher CAGR during the forecast period. This is attributed to the increasing number of the working population and the emerging trend of consuming energy drinks to maintain their level of energy throughout the day.

Distribution Channel – Segment Analysis

Based on the distribution channel, the online distribution channels will experience a faster CAGR over the forecast period due to the increasing usage of internet-based applications driven by the rising penetration of smartphones and other smart devices.

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Regional – Segment Analysis

Based on the region, the Asia-Pacific region is expected to dominate the market over the forecast period due to the increasing number of young population, especially in emerging economies such as India. The growing attractiveness of sports in China is further paving the way for growth of the market over the coming years.

Top Market Players

Various notable players operating in the market include Red Bull GmbH, Taisho Pharmaceuticals Co. Ltd., PepsiCo. Inc., Monster Energy, Lucozade, Coca Cola Company, Amway, Arizona Beverages, Living Essentials LLC., and Vital Pharmaceuticals, Inc., among others.

Key Development:

• • In 2021, Red Bull introduced a Dragon Fruit flavor. The new Dragon Fruit flavor will be launched in 12-ounce bottle and contains 27 grams of sugar plus 80 milligrams of caffeine.
  • In 2021, Monster Energy extended its product portfolio by the addition of Ultra Gold i.e., Monster Energy Ultra family. Ultra gold is a sugar-free drink which will expected to cater the demand from consumers.
  •  In 2020, PepsiCo Inc. acquired Rockstar Energy Beverages, a prominent energy drink maker. This acquisition helped PepsiCo Inc. made a debut in the UK energy drinks market.
  • In 2021, PepsiCo. Inc. initiated a new range of energy drink – ‘Mtn Dew Rise Energy’, primarily for morning consumers. The product has caffeine, vitamins A & C, antioxidants, and fruit juice. Through this expansion, the company expanded its portfolio beyond its core soda line into different functional beverages and energy drinks.

The global Energy Drinks market has been segmented on the basis of Product, Type, End-User, distribution channel, and regions. Based on Product, the market is segmented into alcoholic and non-alcoholic. Based on Type, the market is segmented into organic, non-organic and natural.  Based on End-User, the market is segmented Teenager, adult, and geriatric population. Based on distribution channel the market is segmented into offline and online channel.

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Market Segmentation

Global Energy Drinks Market by Product

• • Alcoholic
  • Non-Alcoholic

Global Energy Drinks Market by Type

• • Organic
  • Non-Organic
  • Natural

Global Energy Drinks Market by End User

• • Teenagers
  • Adults
  • Geriatric Population

Global Energy Drinks Market by Distribution Channel

• • Online Stores
  • Convenience Stores
  • Supermarkets
  • Others

Global Energy Drinks Market by Region

• • North America Energy Drink Market (Option 1: As a part of the free 25% customization)
    • By Product
    • By Type
    • By End-User
    • By Distributions Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Energy Drinks Market (Option 2: As a part of the free 25% customization)
    • By Product
    • By Type
    • By End-User
    • By Distributions Channel
    • UK Market All-Up
    • Germany All-Up Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Energy Drinks Market (Option 3: As a part of the free 25% customization)
    • By Product
    • By Type
    • By End-User
    • By Distributions Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Energy Drinks Market (Option 4: As a part of the free 25% customization)
    • By Product
    • By Type
    • By End-User
    • By Distributions Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Global Energy Drinks Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Red Bull GmbH
  • Taisho Pharmaceutical Ltd.
  • Inc.
  • Monster energy
  • Lucozade
  • Coca Cola Company
  • Amway
  • Arizona Beverages
  • Living Essentials LLC
  • Vital Pharmaceuticals, Inc.