EUROPE BICYCLES MARKET

Europe bicycles market is estimated to grow at a CAGR of 2.1% during forecast years between 2025-2032 due to rising emphasis on healthy living coupled with increasing government investment on cycling infrastructure.

Major Market Drivers and Emerging Trends

Europe bicycle market size growth is largely due to the rising consciousness and focus on health. Body fitness and health awareness are crucial factors with younger generations adopting cycling as a greener transportation alternative as it offers lower carbon emissions. Cycling culture is further growing with investments in cycling infrastructure along with bicycle tourism positively impacting the economic health in the region. The interest in sports bicycles is also likely to rise in the coming years driven by the rising popularity of bicycles for recreational activities and an increase in cycling events. Cycling events are crucial in promoting the sport coupled with celebrity promotions which further drive market growth. These events target various demographic groups including children and corporate employees.

The other factor supporting the European bicycle market size growth is the growing preference for environmentally clean transportation. Cycling is now seen not only as a recreational pursuit but also as a transportation that lowers carbon footprints. With no carbon emissions bicycles provide a sustainable transportation option. The rising environmental consciousness has fueled the shift towards greener alternatives to traditional transportation like cars.

Increasing income and rapid urbanization are macroeconomic factors that further propel market growth. Growing urban development in many cities in Europe has exacerbated traffic congestion which leads to a greater demand for efficient and accessible transportation solutions. Bicycles provide a practical and economical alternative for those commuting short distances thereby saving time and reducing costs.

Furthermore, governments throughout Europe are taking steps to advocate cycling as a viable transportation option. The improvement of cycling infrastructure including bike lanes along with parking facilities is making bicycles a more attractive choice for many commuters. As an instance, the planned bicycle highway in Germany which connects ten cities along with four universities is projected to boost bicycle sales in the coming years. The convenience offered by this highway along with the chance to help create a cleaner environment are drawing consumers which in turn is fueling market growth.

Based on type, e-bicycles sales have surpassed conventional bikes in several countries in Europe including France and Germany. The surge in e-bike demand is largely driven by the increasing focus on health among consumers while advanced technology has driven consumers to favor e-bikes over conventional bicycles. Manufacturers worldwide and locally are responding to the growing demand by introducing innovative technologies including anti-theft mechanisms and smart monitoring features to strengthen their market position.

Based on distribution channel, offline retail stores registered the largest revenue share. The offline segment remains dominant due to the diverse selection of bicycles and accessories available at specialty stores. Bicycle specialty stores are generally either multibrand retailers or brand owned stores that go beyond selling as they usually also act as hubs for marketing and promotions. Specialty stores stand out for offering customers expert advice and product knowledge. Customers benefit from expert advice which allows them to fully understand bicycles before purchasing that draws more people to specialty stores.

Based on region, countries in Western Europe including Germany and the Netherlands are recognized for their thriving cycling culture and extensive infrastructure which leads to widespread bicycle adoption. These regions boast a mature market that offers various products along with strong and reliable distribution networks. Countries in Eastern Europe like Poland and Hungary are experiencing increased enthusiasm for cycling alongside the improvements in infrastructure. These regions hold substantial market potential as bicycle adoption is still in its infancy which offers opportunities for local and global bicycle manufacturing companies. Italy and Spain in Southern Europe are known for their thriving recreational cycling which attracts both tourists and cycling enthusiasts.

Top Market Players

Several major companies in the market are Giant Manufacturing, Scott Corporation, Accel Group, Pon Holdings, Trek Bicycle, among others. The key companies lead the market by employing strategies like mergers and acquisitions. They also execute collaborations and launch new products to strengthen their presence within the region. Several other companies in the market also have a significant foothold in the region. Continuous product innovation with a focus on advanced technology and superior quality is a major factor shaping the market standing of leading players.

Key Developments

• • In 2024, a wheel manufacturing company in Greenville Boyd Cycling acquired Munich Composites which is a company specializing in carbon fiber cycling rims under a new group based in South Carolina. The newly formed Munich Composites SC will carry on producing carbon fiber cycling rims in Europe and extend its production facilities to Spartanburg County.
  • In 2023, an electric bicycle production plant has been inaugurated by F2J Industry and Fifteen in France. It is projected to produce 45,000 bikes and add up to 50 jobs to the local workforce. This move will finalize the complete lineup of Made in France items by Fifteen as products such as stations and specific electronic components have already been manufactured in France.

Segments covered in the Report:

The Europe Bicycles Market has been segmented on the basis of type and distribution channel. Based on the type, the market is segmented into road bicycles, hybrid bicycles, all terrain bicycles, e-bicycles, and other types. Based on the distribution channel, the market is segmented into offline retail stores and online retail stores.

Market Segmentation

Europe Bicycles Market by Type

• • Road Bicycles
  • Hybrid Bicycles
  • All Terrain Bicycles
  • E-bicycles
  • Other Types

Europe Bicycles Market by Distribution Channel

• • Offline Retail Stores
  • Online Retail Stores

Europe Bicycles Market Leading players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Giant Manufacturing
  • Scott Corporation
  • Accel Group
  • Pon Holdings
  • Trek Bicycle