Europe, Middle East & Africa Wax Melt Market

Introduction of the Europe, Middle East & Africa Wax Melt Market Report

Wax melts are placed in an electric wax melt warmer containing a small 15-watt light bulb at its base. The light bulb help to provide heat to warm the wax melts, cubes, or tarts for releasing the scent in 5-10 minutes. Wax melts help reduce the direct property damage used in case of a fire and reduce the risk of catching fire by accident. Also, wax melts are used in decorative candles to provide a fresh environment.

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Market Dynamic

Key Drivers and Emerging Trends

The factors driving Europe, Middle East & Africa wax melt market include increasing demand for cost-efficient, effective, and safer products for commercial and public places. Wax melts are usually used for generating home fragrances. Since the Covid-19 pandemic, people shifted to working from home, increasing the demand for cleanliness and creating a pleasant home environment.

Another major driving factor for the growth of Europe, the Middle East, and Africa wax melt is strict government rules and regulations regarding public and private places’ safety from hazardous health events such as fire. For instance, in most European countries, the national government has been set fire regulations to alert the accidents. In Germany, federal states rely heavily on the national model building code with their Landesbauordnungen (federal state building code). In the UK, Scotland has provided building regulations and enforcement laws by 32 local authority ‘verifiers.’Wax warmer safety is used for in the building’s alarm systems in order to alert during the fire hazardous events.

Also, leading players are launching new innovative products to meet the various needs of consumers that are expected to strengthen the wax melt market growth in Europe, the Middle East & Africa. For instance, in 2019, Lava, an artisan candle brand, has launched the Sea Collection in UAE with oceanic scents. The marine-inspired collection consists of four pieces: sea dream, useful, pink dusk, and evening walk.

Restraint in the Europe, Middle East & Africa Wax Melt Market

However, concerns related to air pollution as wax emit large amounts of air particulate pollutant when burned which may hinder the market growth. The addition of metal-based wicks in the wax melt releases carcinogenic toxins such as toluene, benzene, formaldehyde, acrolein, and acetaldehyde. These create emissions from paraffin candles produced by burning diesel fuel may hamper the Europe, Middle East & Africa wax melt market.

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In terms of application, the aromatics segment had the highest demand in 2020. This is primarily attributed to rising demand by the households and sports sponsorships events across Europe and the Middle East region. For instance, Arran Aromatics company has been focused on marketing its products by providing sponsorships in sports and other events. In 2019, the company was the sponsor for the Scottish Women’s Football League Division 1 player of the year that gained traction among women and increased its reach among the target audience. Also, the company became the official partner for the BAFTA Scotland event in 2019.

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Key Developments:

• • In 2020, Febreze launched Forest, Wood, and Ocean, three new scents that take cues from nature and more refined and subdued. The new scents are more modern, updated smells for the people who want beyond the traditional flower varieties.

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Key questions answered in this research report:

• • At what pace is Europe, Middle East & Africa Wax Melt Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Europe, Middle East & Africa Wax Melt market? What will be the impact of drivers and restraints in the future?
  • What are the various areas of Europe, Middle East & Africa Wax Melt Market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?