Event Management Software Market

GMI Research analysis indicates that the Event Management Software Market size reached USD 7.1 billion in 2022 and is slated to register a double digit CAGR of 12.8% over the period 2023-2030 and is projected to reach USD 18.6 billion in 2030 attributed to growing demand for event automation amongst marketers.

The Event Management software maintains a complete record of large data volumes, helping organizers in planning sourcing, and analyzing data, thus, ensuring a successful event.

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Major Event Management Software Market Drivers

Event Management Software Market is driven by increasing demand for software which can help businesses to streamline management of events, growing need to manage huge volumes of data and automate event management tasks and rise in the number of events in sports and gaming industries. Moreover, increasing usage of social media platforms by marketers for event planning, is propelling the growth of Event Management Software Market. According to our research, approximately 58% of the marketers utilizes social media for marketing during and after their events to collect feedback from attendees. Event management software provides real-time data to extract actionable business insights from events and utilizes them for organizational developments, which is driving the market growth. Post-covid 19, many small and medium enterprises and large enterprises are shifting their IT infrastructure to cloud networks to improve their overall business operations, which is creating more demand for event management software.

Many enterprises are focusing on using gamification tools to boost attendee’s engagement during the event. Some of the popular brand such as Starbucks and KFC, are already using gamification tools in their virtual events. Event gamification allows enterprises to create a relaxed environment and makes communication more effective for consumers. Event planners uses gamification methods such as networking games, social programs, and team work to boost engagement. Furthermore, organizations are increasingly adopting advanced analytical event management solutions as these solutions are helping them in decision making, leverage the benefits of augmented analytics and identify trends are patterns, which is accelerating the Event Management Software Market share in the overall event management market. However, participants attending virtual events are likely to face challenges related to electricity shortages coupled with high initial investments required for developing event management software and surge in the number of cyber-attacks during events are threatening privacy and security of participants, are some of the factors hindering the market growth.

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Based on Deployment Type, Cloud held a major share in 2021

Cloud-based deployment is gaining traction in the Event Management Software Market as it helps enterprises to establish control center for monitoring and coordinating various components of digital marketing and eliminates the need to maintain a dedicated IT infrastructure, thus saving IT costs. While on-premises segment offers data transparency and security and can be modified as per client’s business processes.

Based on Organization Size, Small and Medium-sized Enterprises (SMEs) segment is projected to grow at a higher CAGR

SMEs are increasingly investing in software management software to remain competitive in the market and hosting more events effectively. In addition, rising number of some of the Small and Medium Enterprises in some of the major economies such as United States and China, is propelling the segment’s growth. Large enterprises are increasingly adopting innovative event management software to connect with investors and conduct their annual events virtually.

Based on End-Users, Event organizers and Planners segment is expected to hold largest Event Management Software Market share in the market.

Surge in the number of virtual events post-covid-19, is one of the major factors boosting the segment’s growth. While Corporates are using customized solutions for hosting events virtually such as Annual General Meeting (AGM).

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North American region is projected to hold the largest Event Management Software Market share

North American Event Management Software Market is driven by rise in the number of public events, increased adoption of event management software in educational institutes and growing adoption of advanced technologies. For instance, In June 2018, almost 800 music events were hosted across United states and these events attracted more than 32 million attendees in the country.

Asia-Pacific region is forecast to grow at the fastest rate owing to increasing internet penetration, government initiatives boosting digital infrastructure and rising adoption of advanced technologies by companies. For instance, in India number of internet of users were estimated to be around 845.7 million in 2021 and this figure is projected to increase by 40% by 2026, which will increase the demand for event management software in the country.

Top Market Players

Various notable players operating in the market include Cvent Inc., Aventri, Inc., Eventbrite, New Work SE, Ungerboeck, Bizzabo, Certain, Inc., Hubilo Technologies Inc., Hubb., Accelevents, among others. 

Key Developments:

• • In January 2022, Aventri merged with MeetingPlay, which is an innovative solution vendor for in-person, virtual, and hybrid events. This merger will combine strength of the companies to provide full-service solution for meeting and events of all sizes.
  • In November 2021, Priava, a cloud-based venue and event management system was acquired by Ungerboeck. Through this company plans to expand its presence in the countries such as Australia, New Zealand, and the UK.
  • In July 2021, Cvent announced that it has partnered with Dragoneer Growth Opportunities Corp. II. Through this partnership, both companies focus on accelerating product innovation, reduce their debts and strengthen their position in the market.
  • In June 2021, Hopin completed the acquisition of Boomset to turn into an all-in-one event management platform with onsite capabilities for hybrid and in-person events. The acquisition helped the company to expand its event product offering, offering essential onsite event management tools.
  • In November 2020, EvenTribe completes the acquisition of TronDen, which is a self-servicing social marketing platform. This acquisition enabled the company to attract more audience and enabled creators to engage ticket buyers.
  • In 2019, Hubilo Technologies Inc., has announced its a new virtual forum, a real-time networking feature in which an attendee can connect with people who have common interests.

Segments Covered in the Report:

The global Event Management Software market has been segmented on the basis of Component, Deployment type, Organization size, End-users and regions. Based on Component, the market is segmented into Software and Services. The Services segment is further categorized into Professional services and Managed services. The Professional services segment is further categorized into Consulting, Deployment & integration, and Support & maintenance. Based on Deployment type, the market is segmented into Cloud and On-premises. Based on Organization size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on End-users, the market is segmented into Event Organisers and planners, Corporate, Government, Education and Others. 

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Market Segmentation

Global Event Management Software Market by Component

• • Software
  • Services
    • Professional services
      • Consulting
      • Deployment & integration
      • Support & maintenance
    • Managed services

Global Event Management Software Market by Deployment type

• • Cloud
  • On-premises

Global Event Management Software Market by Organization size

• • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Global Event Management Software Market by End-users

• • Event organizers and Planners
  • Corporate
  • Government
  • Education
  • Others

Global Event Management Software Market by Region

• • North America Event Management Software Market (Option 1: As a part of the free 25% customization)

    • By Component
    • By Deployment type
    • By Organization size
    • By End-users
    • US Market All-Up
    • Canada Market All-Up

  • Europe Event Management Software Market (Option 2: As a part of the free 25% customization)

    • By Component
    • By Deployment type
    • By Organization size
    • By End-users
    • UK All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Event Management Software Market (Option 3: As a part of the free 25% customization)

    • By Component
    • By Deployment type
    • By Organization size
    • By End-users
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Event Management Software Market (Option 4: As a part of the free 25% customization)

    • By Component
    • By Deployment type
    • By Organization size
    • By End-users
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Event Management Software (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Cvent Inc.
  • Aventri, Inc.
  • Eventbrite
  • New Work SE
  • Ungerboeck
  • Bizzabo
  • Certain, Inc.
  • Hubilo Technologies Inc.
  • Hubb.
  • Accelevents