Facial Tissue Paper Market

Facial tissue paper is the type of tissue paper which is used for hygiene purpose among consumers. It is used for cleaning & drying wet face and helps to minimise the spread of an infection. There are variety of facial tissue paper widely available in the market, which includes regular, anti-viral, and recyclable facial tissue papers. In addition to this, each type of tissue paper is used for specific purposes by the consumers.

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Major Facial Tissue Paper Market Drivers

The significant factors driving the growth of the global facial tissue paper market include increasing disposable income, growing demand for better lifestyle, and rising focus on hygiene among consumers. Rapid expansion of various industries such as hospitality and tourism, food and beverages, among others will further increase the demand for facial tissue paper globally. Moreover, rising adoption of healthier lifestyle among population driven by the outbreak pandemic of COVID-19 across the globe, is encouraging the individuals to opt for facial tissue papers. These tissue papers are highly cost effective and easily available in the market. In addition to this, the increasing awareness regarding skin care, along with the rising number of working women workforce will propel the growth of the facial tissue paper market. Increasing health concerns which is supported by the rising per capita income of individuals, will increase demand for facial tissue at the global level. However, fluctuation in price of raw material and growing concern regarding the deforestation may hinder the growth of the global tissue paper market.

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Based on the Product Type, Recyclable Facial Tissue Papers segment is projected to dominate the global facial tissue paper market driven by the strong demand of facial tissue paper, particularly in the developing countries. Increased demand for eco-friendly facial tissue paper will surge the demand for recyclable facial tissue paper among the consumers. Moreover, rising environmentally friendly initiatives regarding the recyclable products will further propel the growth of the recyclable facial tissue paper segment.

Based on the Packaging Type, box segment is expected to grow at a higher CAGR during the forecast period in the global facial tissue paper market owing to its unique properties such as less expensive, better visibility, and provide numerous advantages in term of number of tissues in box. In addition to this, facial tissue paper in box form are widely used for residential and commercial purposes, thereby driving the growth of the box segment.

Based on the Use Case, commercial segment is anticipated to dominate the market due to the increasing awareness regarding the health and hygiene among the consumers that will surge the usage of facial tissue paper in various commercial spaces. In addition to this, facial tissue paper is widely used in restaurants, hotels, airlines, among others. Increased concern related to hygiene especially in COVID-19 situation in various industries is further boosting the growth of the commercial segment.

Based on the Sales Channel, Online segment is projected to grow at a higher CAGR over the forecast period due to the increasing penetration of E-commerce websites and rising internet users across the globe. In addition to this, online platform offers diverse product portfolio of facial tissue paper with attractive discounts, ease of product selection, and hassle free delivery options to consumers, which will support the growth of the online segment in coming years.

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Regional – Segment Analysis

Based on the region, Asia-Pacific region is expected to lead the global facial tissue paper market owing to the rising adoption of facial tissue papers in developing countries and increasing spending of consumers. Moreover, growing awareness regarding the personal hygiene among population especially working women population will further drive the market growth in the Asia-Pacific region.

Top Market Players

Various notable players operating in the market include Procter & Gamble, Metsa Tissue, Kimberly-Clark Corporation, Kruger Products L.P, Asia Pulp & Paper, Svenska Cellulosa Aktiebolaget SCA, Hengan International, Vinda International Holdings Limited, C&S Paper Co. Ltd, Fujian Hengan Group Ltd, Wepa Group, and Georgia-Pacific LLC, among others.

Key Developments: 

• • In 2020, Metsa Tissue, a subsidiary of Metsa Group, planned to invest approx. EUR 10 million in the new production line at its Raubach mill in Germany for professional tissue papers. Through this expansion, the company will increase the annual production capacity of 16,000 tonnes and strengthen its presence in Western Europe.

Segments covered in the Report:

The global facial tissue paper market has been segmented on the basis of product type, packaging type, use case, sales channel and regions. Based on Product Type, the market is segmented into regular, anti-viral and recyclable facial tissue papers. Based on packaging type, the market is segmented into box packaging and pocket packaging. Based on use case, the market is segmented into residential and commercial. Based on sales channel the market is segmented into hypermarkets/supermarkets, drug stores, online and others.

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Key questions answered in this research report:

• • At what pace is global Facial Tissue Paper market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Facial Tissue Paper market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Facial Tissue Paper market?
  • Which Product Type generated maximum revenues in 2019 and identify the most promising Product Type during the forecast period?
  • What are the various Packaging Type areas of global Facial Tissue Paper market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Product Type, By Packaging Type, By Use Case, By Sales Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Procter & Gamble, Metsa Tissue, Kimberly-Clark Corporation, Kruger Products L.P, Asia Pulp & Paper, Svenska Cellulosa Aktiebolaget SCA, Hengan International, Vinda International Holdings Limited, C&S Paper Co. Ltd, Fujian Hengan Group Ltd, Wepa Group, Georgia-Pacific LLC, among others; a total of 12 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Facial Tissue Paper Market by Product Type

• • Regular
  • Anti-viral
  • Recyclable Facial Tissue Papers

Global Facial Tissue Paper Market by Packaging Type

• • Box Packaging
  • Pocket Packaging

Global Facial Tissue Paper Market by Use Case

• • Residential
  • Commercial

Global Facial Tissue Paper Market by Sales Channel

• • Hypermarkets/Supermarkets
  • Drug Stores
  • Online
  • Others

Global Facial Tissue Paper Market by Region

• • North America Facial Tissue Paper Market (Option 1: As a part of the free 25% customization)

    • North America Facial Tissue Paper Market by Product Type
    • North America Facial Tissue Paper Market by Packaging Type
    • North America Facial Tissue Paper Market by Use Case
    • North America Facial Tissue Paper Market by Sales Channel
    • US Facial Tissue Paper Market All-Up
    • Canada Facial Tissue Paper Market All-Up

  • Europe Facial Tissue Paper Market (Option 2: As a part of the free 25% customization)

    • Europe Facial Tissue Paper Market by Product Type
    • Europe Facial Tissue Paper Market by Packaging Type
    • Europe Facial Tissue Paper Market by Use Case
    • Europe Facial Tissue Paper Market by Sales Channel
    • UK Facial Tissue Paper Market All-Up
    • Germany Facial Tissue Paper Market All-Up
    • France Facial Tissue Paper Market All-Up
    • Spain Facial Tissue Paper Market All-Up
    • Rest of Europe Facial Tissue Paper Market All-Up

  • Asia-Pacific Facial Tissue Paper Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Facial Tissue Paper Market by Product Type
    • Asia-Pacific Facial Tissue Paper Market by Packaging Type
    • Asia-Pacific Facial Tissue Paper Market by Use Case
    • Asia-Pacific Facial Tissue Paper Market by Sales Channel
    • China Facial Tissue Paper Market All-Up
    • India Facial Tissue Paper Market All-Up
    • Japan Facial Tissue Paper Market All-Up
    • Rest of APAC Facial Tissue Paper Market All-Up

  • RoW Facial Tissue Paper Market (Option 4: As a part of the free 25% customization)

    • RoW Facial Tissue Paper Market by Product Type
    • RoW Facial Tissue Paper Market by Packaging Type
    • RoW Facial Tissue Paper Market by Use Case
    • RoW Facial Tissue Paper Market by Sales Channel
    • Brazil Facial Tissue Paper Market All-Up
    • South Africa Facial Tissue Paper Market All-Up
    • Saudi Arabia Facial Tissue Paper Market All-Up
    • UAE Facial Tissue Paper Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Facial Tissue Paper Market All-Up

Major Players Operating in the Facial Tissue Paper (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Procter & Gamble
  • Metsa Tissue
  • Kimberly-Clark Corporation
  • Kruger Products L.P
  • Asia Pulp & Paper
  • Svenska Cellulosa Aktiebolaget SCA
  • Hengan International
  • Vinda International Holdings Limited
  • C&S Paper Co. Ltd
  • Fujian Hengan Group Ltd
  • Wepa Group
  • Georgia-Pacific LLC