Fortified Food Market

Fortified Food Market witnessed USD 163 million in 2019, growing at a robust CAGR of 5.7% during forecast period.

Food fortification is a process that is used to enrich food by adding essential micronutrients, such as vitamin A, vitamin B, vitamin C, zinc, and calcium to the food products. This process increases the nutritional value of food products, thereby improving the quality of food. Fortification is the cheapest, effective, and most efficient method. The technology used for the fortified procedure, includes drying, extrusion, and coating & encapsulation. The fortified food helps in reducing the risk of common diseases among the consumers.

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The significant factors supporting the growth of the global fortified food market include the increasing disposable income and the growing consumer awareness regarding the healthy lifestyle across the globe. Additionally, the strong demand for healthy food products and increasing awareness about the essential nutrients, such as vitamins and minerals among consumers, will accelerate the demand for fortified food products. The rising consumption of nutrition-rich food products driven by the improved standard of living will have a positive impact on the growing demand of the market. The consumers are now becoming more aware about the remarkable benefits offered by the fortified food products. Furthermore, the increasing population rate and rising health concerns among consumers will further drive the global fortified food market. On the other hand, the increasing supervisory problems from the food safety department and excessive addition of a few minerals and vitamins in the food products may hamper the growth of the global fortified food market.

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Based on the product type, the basic food type segment is projected to grow at a higher CAGR over the forecast period. The basic food segment includes yogurt, cheese, butter, and other products. The strong demand for dairy and dairy-based products owing to its high nutritional value and changing consumption pattern of consumers are the key drivers of the segment. Fortified yogurt is rich in fiber, calcium, protein, and vitamin D and helps to reduce diseases related to nutritional deficiencies.

Based on the micronutrients, the vitamin segment is anticipated to dominate the market over the forecast period. This is attributed to the rising number of diseases and vitamin deficiency among populations. In addition to this, expansion in the healthcare sector, along with the increasing aging population, will boost the demand for vitamins in the market. Vitamins are divided into vitamin A, vitamin B, vitamin C, vitamin D, and others. The vitamins and minerals play a vital role in the development and growth of an individual.

Based on the technology, drying technology is predicted to grow at a higher CAGR over the forecast period. The drying technology includes oven drying, drum drying, and spray drying. Drum drying technology is mostly used for manufacturing of fortified food in powdered form, whereas the spray drying method is commonly used in the food industry as it is more flexible and economical method. Extrusion technology is popular for the manufacturing of snacks food and ready to eat breakfast cereals. The extrusion technology offers exceptional advantages over the methods of fortified food due to its versatile process that includes various operations at the same time, i.e., mixing, cooking, and forming. All the factors are directly accelerating the demand of the segment in the market.

Based on the raw material, the flours segment is expected to witness a higher CAGR over the forecast period. The flour is made up of numerous raw materials, such as corn flour, wheat flour, and rice flour. The corn flour is an important food ingredient used in fortified food products. Rice flour helps to cure different health issues and reduce the risk of iron deficiency in consumers. All these benefits provided by the flours are attracting a large number of consumers to opt for these flours.

Based on the distribution channel, the online stores segment is projected to lead the market during the forecast period. The increasing working population and the significant shift in the consumer’s preference towards buying fortified food products through online channels are the key drivers boosting the demand of the segment.

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Based on the region, the North America region is anticipated to dominate the market during the forecast period owing to the strong demand for processed foods among consumers. The Asia-pacific region is expected to grow at a higher CAGR during the forecast period due to the increasing consumption rate of nutritional rich food products, along with growing awareness about nutritional deficiencies, such as iron, vitamin A, and vitamin D.

Various notable players operating in the market, include Dean Foods Company, Kraft Foods Inc., Kellogg Company, Meiji Holdings Company, Ltd., Nestlé S.A., Unilever Company, BASF SE, General Mills Inc., Tata Chemicals Limited, Mondelez International, and Cargill Incorporated, among others.

Key Developments: 

• • In 2019, Nestle S.A. acquired a new food fortification technology from researchers to address the nutritional deficiency in New Zealand.
  • In 2018, Nestle S.A. opened a production unit to expand its range of fortified powdered milk in Cameroon.

The global fortified food market has been segmented on the basis of food type, micronutrient, technology, raw material, distribution channel and regions. Based on food type, the market is segmented into basic Foods and processed foods. Based on basic foods, the market is segmented into yogurt, cheese, butter and others. Based on processed foods, the market is segmented into extruded products, powdered products, processed juices and others. Based on extruded products, the market is segmented into snacks and pasta. Based on powdered products, the market is segmented into infant formula and powdered beverages. Based on micronutrient, the market is segmented into vitamins, minerals and others. Based on vitamins, the market is segmented into vitamin A, vitamin B, vitamin C, vitamin D and others. Based on minerals, the market is segmented into calcium, iron, zinc and others. Based on technology, the market is segmented into drying, extrusion, coating & encapsulation and others. Based on drying, the market is segmented into oven drying, drum drying and spray drying. Based on raw material, the market is segmented into flours, rice, salt, milk and others. Based on flours, the market is segmented into corn flour, wheat flour and rice flour. Based on distribution channel, the market is segmented into specialized stores, hypermarkets, online and others.

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Key questions answered in this research report:

• • At what pace is global fortified food market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in global fortified food market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global fortified food market?
  • Which Food Type generated maximum revenues in 2019 and identify the most promising Food Type during the forecast period?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?
  • What are the various distribution channels of global fortified food market and how they are poised to grow?

Market Segmentation

Global Fortified Food Market by Food Type

• • Basic Foods
    • Yogurt
    • Cheese
    • Butter
    • Others
  • Processed Foods
    • Extruded Products
      • Snacks
      • Pasta
    • Powdered Products
      • Infant Formula
      • Powdered Beverages
    • Processed Juices
    • Others

Global Fortified Food Market by Micronutrient

• • Vitamins
    • Vitamin A
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Others
  • Minerals
    • Calcium
    • Iron
    • Zinc
    • Others
  • Others

Global Fortified Food Market by Technology

• • Drying
    • Oven Drying
    • Drum Drying
    • Spray Drying
  • Extrusion
  • Coating & Encapsulation
  • Others

Global Fortified Food Market by Raw Materials

• • Flours
    • Corn Flour
    • Wheat Flour
    • Rice Flour
  • Rice
  • Salt
  • Milk
  • Others

Global Fortified Food Market by Distribution Channel

• • Specialized Stores
  • Hypermarkets
  • Online
  • Others

Global Fortified Food Market by Region

• • North America Fortified Food Market (Option 1: As a part of the free 25% customization)

• • • North America Fortified Food Market by Food Type
    • North America Fortified Food Market by Micronutrient
    • North America Fortified Food Market by Technology
    • North America Fortified Food Market by Raw Materials
    • North America Fortified Food Market by Distribution Channel
    • US Fortified Food Market All-Up
    • Canada Fortified Food Market All-Up

• • Europe Fortified Food Market (Option 2: As a part of the free 25% customization)

• • • Europe Fortified Food Market by Food Type
    • Europe Fortified Food Market by Micronutrient
    • Europe Fortified Food Market by Technology
    • Europe Fortified Food Market by Raw Materials
    • Europe Fortified Food Market by Distribution Channel
    • UK Fortified Food Market All-Up
    • Germany Fortified Food Market All-Up
    • France Fortified Food Market All-Up
    • Spain Fortified Food Market All-Up
    • Rest of Europe Fortified Food Market All-Up

• • Asia-Pacific Fortified Food Market (Option 3: As a part of the free 25% customization)

• • • Asia-Pacific Fortified Food Market by Food Type
    • Asia-Pacific Fortified Food Market by Micronutrient
    • Asia-Pacific Fortified Food Market by Technology
    • Asia-Pacific Fortified Food Market by Raw Materials
    • Asia-Pacific Fortified Food Market by Distribution Channel
    • China Fortified Food Market All-Up
    • India Fortified Food Market All-Up
    • Japan Fortified Food Market All-Up
    • Rest of APAC Fortified Food Market All-Up

• • RoW Fortified Food Market (Option 4: As a part of the free 25% customization)

• • • RoW Fortified Food Market by Food Type
    • RoW Fortified Food Market by Micronutrient
    • RoW Fortified Food Market by Technology
    • RoW Fortified Food Market by Raw Materials
    • RoW Fortified Food Market by Distribution Channel
    • Brazil Fortified Food Market All-Up
    • South Africa Fortified Food Market All-Up
    • Saudi Arabia Fortified Food Market All-Up
    • UAE Fortified Food Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Fortified Food Market All-Up

Major Players Operating the Fortified Food (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Dean Foods Company
  • Kraft Foods Inc.
  • Kellogg Company
  • Meiji Holdings Company, Ltd
  • Nestlé S.A.
  • Unilever Company
  • BASF SE
  • General Mills Inc.
  • Tata Chemicals Limited
  • Mondelez International
  • Cargill Incorporated