GCC Breakfast Cereal Market

Breakfast cereal or grain food is usually either pre-cooked or ready-to-eat, which is often consumed with cream or milk as a breakfast meal by the consumers. Different types of sweeteners, such as sugar, fruit, and syrup, are added to improve the taste of the breakfast cereal. In addition to this, breakfast cereal is made by processed grains and is mostly enriched by mineral and vitamins. The process of making breakfast cereals involves certain steps, including processing, mixing, extrusion, drying, and shaping.

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The various factors responsible for driving the growth of the GCC breakfast cereal market include the growing demand for convenience food, increasing disposable income, and rising health consciousness among consumers. Moreover, increasing demand for on-the-go breakfast meals due to the hectic and busy lifestyle of consumers is further surging the market growth in a positive way. Growing consumer preference for high nutritious food products, along with the increasing desire for new products among people, is propelling the demand of the GCC breakfast cereal market. The rapid change in dietary habits and lifestyle of individuals as compared to previous decades, due to the change in socioeconomic status, food consumption patterns, purchasing power and health status is paving the way for the growth of the GCC breakfast cereal market in the near future. In addition to this, increasing awareness regarding the benefits of breakfast cereals among people will surge the growth of the GCC breakfast cereal market. However, the inclination of consumers towards traditional breakfast meals may hinder the growth of the GCC breakfast cereal market.

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Based on the product, the Hot Cereal segment is expected to grow at a higher CAGR during the forecast period due to the increasing demand for nutritious meal options in breakfast and the rising concern about healthy food among consumers. Moreover, the growing demand for multi-grain cereals such as seeds, grains are further driving the hot cereal segment in the coming years.

Based on the distribution channel, E-Commerce is anticipated to grow at a faster CAGR over the forecast period owing to the rising popularity of e-commerce websites and the increasing trend of online shopping among consumers. In addition to this, increasing penetration of smartphones and the internet among consumers will further drive the market growth of the e-commerce segment.

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Based on countries, Saudi Arabia and UEA are projected to grow at a higher CAGR in the GCC breakfast cereal market due to the rising urbanization and increasing disposable income of consumers. Furthermore, the rising influence of western culture on food habits, along with the increasing consumer preference for healthy foods, will support the market growth of these regions in the upcoming years.

Various notable players operating in the market include Al Kabeer Group, Nestle, Kellogg Company, The Quaker Oats Co., General Mills, Mondial Foods, Marico Limited, and Attune Foods LLC, among others.

The GCC Breakfast Cereal market has been segmented on the basis of Product, Distribution Channel, and Countries. Based on the Product, the market is segmented into Ready to Eat Cereal and Hot Cereal. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, E-Commerce, and Others. Based on countries, the market is segmented into UAE, Saudi Arabia, Oman, Kuwait, and the Rest of GCC.

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Key questions answered in this research report:

• • At what pace is GCC Breakfast Cereal market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Breakfast Cereal market? What will be the impact of drivers and restraints in the future?
  • Which Product generated maximum revenues in 2019 and identify the most promising Product during the forecast period?
  • What are the various Distribution Channels of GCC Breakfast Cereal market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

GCC Breakfast Cereal Market by Product

• • Hot Cereal
  • Ready to Eat Cereal

GCC Breakfast Cereal Market by Distribution Channel

• • Supermarket
  • Convenience Stores
  • E-Commerce
  • Others

    GCC Breakfast Cereal Market by Countries

• • UAE Breakfast Cereal Market All-Up (Option 1: As a part of free 25% Customization)
  • Saudi Arabia Breakfast Cereal Market All-Up (Option 2: As a part of free 25% Customization)
  • Oman Breakfast Cereal Market All-Up (Option 3: As a part of free 25% Customization)
  • Kuwait Breakfast Cereal Market All-Up (Option 4: As a part of free 25% Customization)
  • Rest of GCC Breakfast Cereal Market All-Up (Option 5: As a part of free 25% Customization)

Major Players Operating the Breakfast Cereal (Option 6: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Al Kabeer Group
  • Nestle
  • The Quaker Oats Co.
  • Mondial Food
  • Marico Limited
  • General Mills, Inc.
  • Kellogg Company
  • Attune Foods LLC