GCC Frozen Bakery Products Market

GCC Frozen Bakery Products Market Overview

Frozen bakery products refers to the long-lasting food products with a frozen shelf life of around 6 months to 18 months. These food product are preserved by preventing the movement of the water contained in the product and turning the water into ice crystals, which inhibit the microbiological degradation of food. Frozen bakery products includes bread, cakes, pastries, biscuits, rolls, and donuts, derived from various cereals that includes corn, rice, wheat, barley, oats, and rye.

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Major GCC Frozen Bakery Products Market Drivers

The increasing number of population; rising consumer preference toward convenient food along with taste, safety, and consistency; and the popularity of specialty frozen bakery product such as croissants, rolls, bread, biscuits, and others among consumers is expected to drive the growth of the market. In addition, increasing rate of urbanization, rising number of working population including men and women, and hectic lifestyles of consumers are further compelling the demand for ready-to-eat and precooked food products, including frozen bakery products. According to the institute of Physics report, the GCC countries are quite highly urbanized, and more than 90% of the population of these countries including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and UAE will live in cities by 2050. This is expected to augment the demand of frozen bakery products in the GCC. Moreover, frozen bakery products offer nutrition, taste, contain no preservative, and exhibit comparatively longer shelf life, owing to which they are increasingly used in household, hotels, cafes, and restaurant. This is expected to propel the growth of the frozen bakery products market in GCC.

Restraint in the GCC Frozen Bakery Products Market

However, the consumer preference for freshly-baked products is expected to restraint the growth of the frozen bakery products over the forecast period. Additionally, the complexity of maintaining a constant temperature for frozen bakery products and lack of efficient cold chains may further hamper the market growth.

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UAE is projected to witness high market growth over the forecast period primarily due to the increasing economic development, rising number of smart cities in Dubai and Abu Dhabi, and growing demand for foods and snacks among the population. Moreover, according to the institute of Physics report, 92.4% population of UAE is expected to live in cities by 2050, which is expected to contribute to the growth in the demand of frozen food products during the forecast period.

Various types of frozen bakery products including breads and rolls, cakes and pastries, cookies and biscuits, and others are available in the GCC market.  Increasing demand for premium and customized cakes is expected to promote the market growth. Additionally, rising popularity of cookies, biscuits, breads, and pastries as major snacks products and demand for frozen biscuits and cookies with different ingredients such as chocolate, oats, raisins, almond, cashews, and pistachio is further augmenting the market growth.

Increasing consumption of gluten free bakery products including breads, cookies, biscuits, and others and rise in the number of food allergies, celiac disease patients and gluten intolerance people are some primarily  due to their benefits including ease in digestion, reduced chronic inflammation, and weight loss, is expected to augment the market growth.

The development of various retail channels including supermarkets, hypermarkets, convenience stores, specialty stores, and online retail stores is further expected to escalate the growth of the market. The supermarket is expected to be a prominent distribution channel for the frozen bakery products owing to convenience in shopping, availability of wide range of products, and buyers can get quality goods at lower prices.

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Key Developments:

• • In 2020, Eurocake, the premium baked snacks division of Dubai-based Dofreeze LLC, relaunched its Twin Cakes product with a dynamic new packaging. The moist and delicious cakes will be available in Banana, Vanilla and Chocolate varieties, with an added extraordinary flavour and texture. 

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