Anti Counterfeit Packaging Market

Anti Counterfeit Packaging Market Overview

Anti-counterfeit packaging can be defined as the process of providing secure packaging to the product for minimizing and controlling counterfeiting. Anti-counterfeit packaging process approves authenticity & safety of the goods and helps in preventing imitation of sensitive and vulnerable products such as medicines, foods & beverages, and cosmetics, among others. Various anti-counterfeit packaging solutions such as holograms, 2-D barcodes, forensic techniques, radio frequency identification (RIF), overt features, and covert markers, among others are used to protect consumers from counterfeit products. The anti-counterfeit market has numerous end-users which includes food and beverages, healthcare and pharmaceuticals, industrial and automotive, among others.

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Major Anti Counterfeit Packaging Market Drivers

The anti-counterfeit packaging market is expected to witness prominent growth over the forecast period primarily due to the rising consumer awareness pertaining to the harmful effects of fraudulent goods and increasing concerns of manufacturers regarding brand dilution. Additionally, the rising government regulations and focus on the extermination of counterfeit goods are further supporting the demand for anti-counterfeit packaging solutions. The introduction of such regulations including the Anti-counterfeiting Trade Agreement (ACTA) by the United States, labelling and serialization measures by the European Union Commission, is expected to contribute to the market growth over the forecast period. Moreover, increasing demand of anti-counterfeit packaging from cosmetics, pharmaceutical, and food & beverages industries owing to the growing availability of fake and spurious products in the market is anticipated to drive the growth of the anti-counterfeit packaging market size.

Restraint in the Anti-counterfeit Packaging Market

However, huge setup cost and high research & development investment is one of the major factors expected to hamper the growth of the anti-counterfeit market. Moreover, lack of awareness for authenticating pharmaceutical and food products among the consumers in developing and underdeveloped countries around the globe is further anticipated to restraint the market growth.

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Technology – Segment Analysis

Based on the technology, covert segment is anticipated to grow at a higher CAGR in the market primarily due to the increasing demand of covert packaging solutions that includes security labels and invisible printing from various end user segments including pharmaceutical, clothing & apparels, and food industry. Moreover, covert solution offers various benefits such as secure packaging at low price, invisibility to the naked eye, difficulty in copying without specialist knowledge, and easy application, which will further stimulate the market growth.

End User – Segment Analysis

Based on the end user, healthcare and pharmaceuticals end-user segment is expected to dominate the market over the forecast period. This can be attributed to high price and vulnerability of healthcare products and increasing awareness pertaining to health and safety among consumers. Bilcare Limited, Catalent, Inc., Amcor Plc, and DuPont de Nemours, Inc. are some of the major companies that offer anti-counterfeit packaging solutions to the healthcare and pharmaceutical companies across the world.

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Regional – Segment Analysis:

Based on the region, North America region is expected to lead the global anti-counterfeit packaging market during the forecast period primarily due to the increasing focus of manufacturers on brand protection and growing packaging industry in the U.S. Moreover, the expansion of online marketing and sales, along with digitalization have further increased the demand for anti-counterfeit packaging solutions. The presence of leading companies including DuPont de Nemours, Inc., 3M Company, Zebra Technologies Corporation, and Avery Dennison Corporation is further supporting the market growth.

Top Market Players

Various notable players operating in the market include DuPont de Nemours, Inc., 3M Company, Zebra Technologies Corporation, Avery Dennison Corporation, SICPA Holdings SA, Applied DNA Sciences, Intelligent Label Solutions, SML Group, CCL Industries Inc., and SATO Holdings Corporation, among others. 

Key Developments:

• • In 2020, CCL Industries Inc., one of the leading companies providing specialty label, security and packaging solutions for global corporations, government institutions, small businesses and consumers, confirmed today acquired Flexpol Sp. Z.o.o., a Polish BOPP and CPP film producer. This is expected to bring new capability to the company in delivering label films in Europe.
  • In 2019, SATO, one of the global developer of auto-ID and labeling solutions, launched a new sales branch office in southern region of Malaysia in the state of Johor Darul Takzim.

Segments covered in the Report:

The global Anti-counterfeit Packaging Market has been segmented on the basis of technology, end user, and regions. Based on technology, the market is segmented into trace and track, tamper-evident, covert, overt, and forensic markers. Based on end user, the market is segmented into food and beverages, healthcare and pharmaceuticals, industrial and automotive, consumer electronics, and others. 

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Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Technology, By End User, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	DuPont de Nemours, Inc., 3M Company, Zebra Technologies Corporation, Avery Dennison Corporation, SICPA Holdings SA, Applied DNA Sciences, Intelligent Label Solutions, SML Group, CCL Industries Inc., and SATO Holdings Corporation, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Anti-counterfeit Packaging Market by Technology

• • Trace and Track
  • Tamper-Evident
  • Covert
  • Overt
  • Forensic Markers

Global Anti-counterfeit Packaging Market by End User

• • Food and Beverages
  • Healthcare and Pharmaceuticals
  • Industrial and Automotive
  • Consumer Electronics
  • Others

Global Anti-counterfeit Packaging Market by Region

• • North America Anti-counterfeit Packaging Market (Option 1: As a part of the free 25% customization)

    • North America Market by Technology
    • North America Market by End User
    • US Market All-Up
    • Canada Market All-Up

  • Europe Anti-counterfeit Packaging Market (Option 2: As a part of the free 25% customization)

    • Europe Market by Technology
    • Europe Market by End User
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Anti-counterfeit Packaging Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Market by Technology
    • Asia-Pacific Market by End User
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Anti-counterfeit Packaging Market (Option 4: As a part of the free 25% customization)

    • RoW Market by Technology
    • RoW Market by End User
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Anti-counterfeit Packaging Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • DuPont de Nemours, Inc. 
  • 3M Company
  • Zebra Technologies Corporation
  • Avery Dennison Corporation 
  • SICPA Holdings SA
  • Applied DNA Sciences
  • Intelligent Label Solutions
  • SML Group 
  • CCL Industries Inc.
  • SATO Holdings Corporation