Bluetooth Beacon Market

The Global Bluetooth Beacon market was valued at USD 1,584 million in 2018 and is projected to reach USD 80,552 million by the end of 2026, growing at a CAGR of 70.2% during 2019-2026.

Major Bluetooth Beacon Market Drivers

Rising adoption rate of Bluetooth Beacon in the organised retail sector in order to send push messages and notifications to inform customers about their product and ongoing offers in a most cost-effective way is bolstering the growth of Bluetooth Beacons market. In addition, its seamless integration capabilities across devices enhances user experience coupled with its low deployment cost is contributing towards the global demand of Bluetooth Beacons.

Based on Technology, Eddystone segment is projected to lead the market during 2019-2026. Eddystone technology is expected to register the fastest growth during the forecasted period owing to the paradigm shift from iBeacon to Eddystone along with its flexiblity to connect across multiple platforms like iOS and android is driving the demand for Eddystone technology. Moreover, the availability of the chrome extension enables Eddystone to operate from an open-source platform with a very low cost of maintenance will further propel the demand for the Eddystone based beacons.

Retail sector dominated the Bluetooth Beacon market revenues in 2018 and this trend is expected to continue in the forecast period. Bluetooth beacons equipped retailers with innovative solutions to track the movement of customers in the store so that they can send notification about their products and offers according to their location which help them in increasing revenues. Additionally, the use of Bluetooth beacons for marketing and advertisement inside the store is making Bluetooth Beacon technology a darling in retail industry.

Regional – Segment Analysis

North America held the largest market share in 2018 owing to Bluetooth beacon’s high penetration in retail sector. However, the Asia Pacific region is expected to grow at the highest CAGR of 79.6% over the forecasted period of 2019-2026 as the retail sector across the region is moving towards organized retail along with higher penetration of smartphones in countries like China and India will create more demand for the Bluetooth beacon in the region.

Top Market Players

Various key players operating in the market include BlueCat Networks, Inc., Estimote Inc., Gimbal, Infosoft GmbH, Kontakt.io, Mobstac Inc., Polestar, Silicon Laboratories, Inc., Texas Instruments Incorporated, Zebra Technologies Corporation etc.

Key questions answered in this research report:

• At what pace is global Bluetooth Beacon market growing, globally? What will be the growth trend in future?
• What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints over the coming years?
• What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Bluetooth beacon market?
• What are the various application areas of Bluetooth Beacon and how they are poised to grow?

Market Segmentation

By Technology
• iBeacon
• Eddystone
• Others

By Application
• Retail
• Public Gatherings & Spaces
• Hospitality
• Transportation & Logistics
• Sports, Aviation
• Healthcare
• Automotive
• Bank, Financial Services, Insurance (BFSI)
• Education
• Others

By Geography
• North America
o By Technology
o By Application
o US
o Canada
o Mexico

• Europe
o By Technology
o By Application
o UK
o Germany
o Spain
o Rest of Europe

• Asia-Pacific
o By Technology
o By Application
o China
o Australia
o India
o Rest of APAC

• ROW
o By Technology
o By Application
o Brazil
o South Africa
o GCC countries

Rest of world (remaining countries of the LAMEA region)