Natural Sweeteners Market

Natural Sweeteners Market was valued at USD 2,640 Million in 2019 and projected to grow at 5.7% CAGR during the forecast period.

Natural sweeteners refer to carbohydrates obtained from trees, vegetables, seeds, nuts, and roots. Sweeteners are calorie-free and are used as a healthy alternative to sugar. The commonly used natural sweeteners are molasses, honey, date sugar, maple syrup, coconut sugar, and xylitol. Some sweeteners are called natural sweeteners as they are produced by nature, while others are produced synthetically and termed as artificial sweeteners. Artificial sweeteners comprise carbohydrate alternatives that replace natural sweeteners in food and beverages and are highly cost-effective and widely availability with higher sweetening value as compared to the natural sweeteners. Artificial sweeteners are often used in soft drinks, baking, candy, canned food, powdered drink mixes, pudding, jams, jellies, and dairy products.

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The primary factors propelling the growth of the natural sweeteners market include changing consumer preferences towards naturally sourced ingredients in their foods and beverages. A shift in consumers preference for beverages with less sugar content is rising steadily, thus encouraging the companies to replace conventional sugar with substitutes, such as natural and artificial sweeteners. Moreover, another factor surging the growth of the natural sweeteners market is the increasing adoption of stevia as a sugar alternative. Stevia is the most popular natural sweetener in the upcoming years. It is extracted from a plant native in South America. Growing consumer preference towards products made from natural ingredients has led to the rising adoption of stevia in the food & beverage industry due to its diverse applicability from fruit, sauces, dairies, confectionaries to both alcoholic and non-alcoholic drinks. In addition to this, rising obesity and diabetes are a vital concern among the increasing population, is further fuelling the growth of the natural sweeteners market.

In spite of facing challenges presented by using stevia, various food & beverage manufacturers have been emphasizing on innovating and developing products. For example, Coca-Cola and Pure Circle have collaborated and introduced a new Coca-Cola Stevia No Sugar product in New Zealand, using a stevia glycoside Reb M, which imparts a sweetness same as sugar with no aftertaste. Various food & beverage producers have followed suit and incorporated stevia as the preferred sweetening agent in their products, thereby propelling the demand of the natural sweetener market. Extended government approvals in several economies for the use of artificial sweeteners is surging the growth of the sweeteners market. Additionally, the increasing demand for the beverage industry will further accelerate the growth of the natural sweeteners market. On the other hand, the high cost of natural sweeteners owing to high production costs in their manufacturing will restraint the growth of the sweeteners market in the short run, which can be overcome through technological advancements.

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Based on the Type, the market is segmented into stevia, xylitol, sorbitol, mannitol, erythritol, and others. The stevia segment is expected to dominate the market during the forecast period. Stevia helps to reduce blood pressure, insulin levels, and blood sugar which is one of the major factors boosting the market’s growth. Stevia has many health benefits due to which it is considered a healthful sugar substitute for people with diabetes, thus shifting the consumers’ preference towards natural sweeteners.

Based on the Application, the market is segmented into beverages and food products. The food products segment is further categorized into confectionery, baked products, frozen desserts, and others. The beverage segment is projected to grow at a higher CAGR during the forecast period. The growing use of zero-sugar sweetener in several food products, particularly in beverages, will surge the natural sweetener market’s growth. The beverage segment is contributing to the growth of the natural sweeteners market due to increasing disposable income and shifting consumers’ preferences towards ready to drink beverages.

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Based on the region, the North America region is expected to grow at a higher CAGR during the forecast period due to rising health-conscious population which is surging the growth of the natural sweeteners market in this region. Advancement in Technology and the launch of a new product by major players are propelling the growth of the natural sweeteners market worldwide. The natural sweeteners market is increasing owing to the rising demand for stevia, particularly among people suffering from obesity and diabetes. It is a preferred sweetener for people looking for healthier options.

Various notable players operating in the market include Cargill, Incorporated, Ajinomoto Co., (Thailand) Ltd., ADM, Celanese Corporation, Naturex, GLG LIFE TECH CORP, Anhui Bi Lv Chun Biotechnology Co Ltd, NutraSweet Co., PureCircle, and Roquette Frères, among others.

 Key Developments: 

• • In 2019, PureCircle introduced stevia leaf sweeteners and also opened an innovation center in Brazil. Consumers are opting for products which contain zero- added sugar or lower sugar. PureCircle is putting efforts into the segment by launching new stevia ingredients for food and beverage manufacturers, followed by opening its latest innovation center in Brazil. PureCircle is also introducing a new range of stevia plants.

The global natural sweeteners market has been segmented on the basis of type, application, and regions. Based on Type, the market is segmented into stevia, xylitol, sorbitol, mannitol, erythritol, and others. Based on Application, the market is segmented into beverages and food products. The food product segment is further categorized into confectionery, baked products, frozen desserts, and others.

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Key questions answered in this research report:

• • At what pace is global natural sweeteners market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in natural sweeteners market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global natural sweeteners market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various application areas of global natural sweeteners market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Natural Sweeteners Market by Type

• • Stevia
  • Xylitol
  • Sorbitol
  • Mannitol
  • Erythritol
  • Others

Global Natural Sweeteners Market by Application

• • Beverages
  • Food Products
    • Confectionery
    • Baked Products
    • Frozen Desserts
    • Others

Global Natural Sweeteners Market by Region

• • North America Natural Sweeteners Market (Option 1: As a part of the free 25% customization)
    • North America Natural Sweeteners Market by Type
    • North America Natural Sweeteners Market by Application
    • US Natural Sweeteners Market All-Up
    • Canada Natural Sweeteners Market All-Up
  • Europe Natural Sweeteners Market (Option 2: As a part of the free 25% customization)
    • Europe Natural Sweeteners Market by Type
    • Europe Natural Sweeteners Market by Application
    • UK Natural Sweeteners Market All-Up
    • Germany Natural Sweeteners Market All-Up
    • France Natural Sweeteners Market All-Up
    • Spain Natural Sweeteners Market All-Up
    • Rest of Europe Natural Sweeteners Market All-Up
  • Asia-Pacific Natural Sweeteners Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Natural Sweeteners Market by Type
    • Asia-Pacific Natural Sweeteners Market by Application
    • China Natural Sweeteners Market All-Up
    • India Natural Sweeteners Market All-Up
    • Japan Natural Sweeteners Market All-Up
    • Rest of APAC Natural Sweeteners Market All-Up
  • RoW Natural Sweeteners Market (Option 4: As a part of the free 25% customization)
    • RoW Natural Sweeteners Market by Type
    • RoW Natural Sweeteners Market by Application
    • Brazil Natural Sweeteners Market All-Up
    • South Africa Natural Sweeteners Market All-Up
    • Saudi Arabia Natural Sweeteners Market All-Up
    • UAE Natural Sweeteners Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Natural Sweeteners Market All-Up

Major Players Operating the Natural Sweeteners Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Cargill, Incorporated
  • Ajinomoto Co., (Thailand) Ltd.
  • ADM
  • Celanese Corporation
  • Naturex
  • GLG LIFE TECH CORP
  • Anhui Bi Lv Chun Biotechnology Co Ltd
  • NutraSweet Co.
  • PureCircle
  • Roquette Frères