Online Mobile Game Market

Online Mobile Game Market witnessed USD 152 billion in 2019, growing at a robust CAGR of 12.6% during forecast period.

A mobile game refers to a video game that is played on a smartphone or tablet. The online mobile game ranges from basic such as snake or older version games to sophisticated games, which includes 3D and augmented reality games. The mobile games are usually downloaded from an app store or from the mobile operator’s panel present on the mobile phone.

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The global online mobile game market is expected to witness strong demand over the next six years. This is mainly due to increasing smartphone penetration and continuous technological advancements in technologies. Additionally, the accelerating adoption of trending technologies for developing games is another factor that is boosting the demand of the market. The increasing popularity of online games on mobile platforms is further propelling the demand for online mobile games. The introduction of online mobile games has brought scalability to the gaming sector. Numerous online platforms, including Facebook and Instagram, are aiming to develop innovative mobile games to ensure product differentiation and various benefits from engaging games to improve their overall advertisement strategies. This factor is opening new doors for the growth of the market in the coming years.

The governments of the major economies are providing funds to support the local gaming industry, which is encouraging the online mobile gaming industry to expand. In 2019, the German government allocated EUR 50 million for the development of a games fund. Thus, the increasing focus of the government to support the gaming industry is further energizing the market growth. The increasing smartphone penetration and the rising number of gaming options are the two major factors that are responsible for surging mobile gaming penetration at the global level. With the outbreak of the COVID-19 pandemic around the globe, there has been an increase in the consumption of digital entertainment, such as online mobile games. This factor has indirectly propelled the demand for online mobile games, especially in 2020. Moreover, the implementation of free-to-play pricing model by online gaming developers as it offers unlimited potential and can be easily downloaded at no cost, will surge the demand for online mobile games.

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Based on the Platform, the Android segment is predicted to witness a higher CAGR during the forecast period. The drastic increase in the number of online game downloads from the android OS accounts is a major factor that is contributing to the growth of the segment. The online mobile games are easily available at a lower cost, provide greater accessibility, and improve decision-making power. All these factors are positively impacting the growth of the segment in the market.

On the types, the puzzle segment is expected to dominate the market during the forecast period. This is mainly due to the increasing preference of puzzles across various age and gender groups. Individuals under the age group 15-20 years and above the age of 50 years are the main end-users for online puzzle games. Moreover, the widespread outbreak of coronavirus has surged encouraged people to opt for different types of online mobile games, thus propelling the segment growth.

Based on the application, the entertainment segment is anticipated to grow at a higher CAGR during the forecast period. The emerging trend of online gaming as one of the most engaging forms of entertainment is a significant factor that is boosting the growth of the segment over the coming years. The various advancement of technology and the increasing usage of the internet have allowed conventional games to become virtually accessible, thus enhancing their reach and the joy of gaming.

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Based on the region, Asia-pacific is projected to dominate the market over the next six years. The rising penetration of smartphones, changing consumer preferences, following by the increasing competition among the online gaming providers are the various factors that are responsible for surging the demand of the market in this region. India is one of the fastest-growing smartphone market around the globe, which is projected to get doubled by the end of 2022. 90% of the millennials now prefer smartphone gaming rather than playing games on PCs or any other device. This factor is encouraging the vendors to introduce new technologies that is giving the online gaming market a new competitive edge, especially in the Asian countries such as India and China.

Various notable players operating in the market, include Tencent Holdings Limited, Nintendo Co., Ltd., Activision Blizzard Inc., GungHo Online Entertainment Inc., Electronic Arts Inc., Zynga Inc., Kabam Games Inc., Rovio Entertainment Corporation, Games Inc., and NetEase Inc., among others. 

Key Developments:

• • In 2020, Tencent Holdings Limited teamed up with Lenovo and Asus to create gaming smartphones with virtual buttons, which use controllers that sense gestures such as presses, swipes, and taps.

The global online mobile game market has been segmented on the basis of types, platform, application, age group, and regions. Based on types, the market is segmented into puzzle, action, adventure, arcade, simulation, strategy, sports, and others. Based on platform, the market is segmented into android, IOS, and others. Based on application, the market is segmented into entertainment, education, electronic sports and other. Based on Age Group the market is segmented into children, teenagers, and adults. 

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Key questions answered in this research report:

• • At what pace is global online mobile game market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in global online mobile game market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global online mobile game market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various platform areas of global online mobile game market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Online Mobile Game Market by Types

• • Puzzle
  • Action
  • Adventure
  • Arcade
  • Simulation
  • Strategy
  • Sports
  • Others

Global Online Mobile Game Market by Platform

• • Android
  • IOS
  • Others

Global Online Mobile Game Market by Application

• • Entertainment
  • Education
  • Electronic Sports
  • Other

Global Online Mobile Game Market by Age Group

• • Children
  • Teenagers
  • Adults

Global Online Mobile Game Market by Region

• • North America Online Mobile Game Market (Option 1: As a part of the free 25% customization)
    • North America Global Online Mobile Game Market by Types
    • North America Global Online Mobile Game Market by Platform
    • North America Global Online Mobile Game Market by Application
    • North America Global Online Mobile Game Market by Age Group
    • US Global Online Mobile Game Market All-Up
    • Canada Global Online Mobile Game Market All-Up
  • Europe Online Mobile Game Market (Option 2: As a part of the free 25% customization)
    • Europe Global Online Mobile Game Market by Types
    • Europe Global Online Mobile Game Market by Platform
    • Europe Global Online Mobile Game Market by Application
    • Europe Global Online Mobile Game Market by Age Group
    • UK Global Online Mobile Game Market All-Up
    • Germany Global Online Mobile Game Market All-Up
    • France Global Online Mobile Game Market All-Up
    • Spain Global Online Mobile Game Market All-Up
    • Rest of Europe Global Online Mobile Game Market All-Up
  • Asia-Pacific Online Mobile Game Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Global Online Mobile Game Market by Types
    • Asia-Pacific Global Online Mobile Game Market by Platform
    • Asia-Pacific Global Online Mobile Game Market by Application
    • Asia-Pacific Global Online Mobile Game Market by Age Group
    • China Global Online Mobile Game Market All-Up
    • India Global Online Mobile Game Market All-Up
    • Japan Global Online Mobile Game Market All-Up
    • Rest of APAC Global Online Mobile Game Market All-Up
  • RoW Online Mobile Game Market (Option 4: As a part of the free 25% customization)
    • RoW Global Online Mobile Game Market by Types
    • RoW Global Online Mobile Game Market by Platform
    • RoW Global Online Mobile Game Market by Application
    • RoW Global Online Mobile Game Market by Age Group
    • Brazil Global Online Mobile Game Market All-Up
    • South Africa Global Online Mobile Game Market All-Up
    • Saudi Arabia Global Online Mobile Game Market All-Up
    • UAE Global Online Mobile Game Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Global Online Mobile Game Market All-Up

Major Players Operating in the Online Mobile Game Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Tencent Holdings Limited
  • Nintendo Co., Ltd.
  • Activision Blizzard Inc.
  • GungHo Online Entertainment Inc.
  • Electronic Arts Inc.
  • Zynga Inc.
  • Kabam Games Inc.
  • Rovio Entertainment Corporation
  • Games Inc.
  • NetEase Inc.