Smart Toys Market

GMI Research analysis indicates that the smart toys market is slated to register a very high CAGR of 17.1% over the forecast period, till 2029.

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Key Drivers

The major factor contributing to the growth of the Global Smart toys market includes the growing awareness among the parents for providing technology-based toys to enhance the mental and physical skill sets of their children. The increasing disposable income, especially in the developing economies, will indirectly fuel the demand of the market in the coming years. The leading manufacturers are mainly focusing on developing innovative and interactive toys to capture the changing demand of the parents. In parallel, the availability of a wide range of smart toys for indoor and outdoor sports and educational purposes is encouraging the end-users to opt for these toys. The smart toys allow the development of the analytical skills of the children by helping them to think critically and creatively using advanced technologies. The growing usage of augmented reality (AR) in toys, such as the introduction of AR coloring activity books and AR activity box sets, is attracting new customer base into the market. On the other end, the high cost of these toys is likely to hamper the growth of the market over the forecast period.

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End-Use – Segment Analysis

Based on the end-user, the market is segmented into toddlers, pre-schoolers, and stripling. The toddlers segment is expected to grow at a higher CAGR during the forecast period attributed to the rapid increase in the children of age ranging from 1 to 2 years. In addition to this, the growing awareness among the parents regarding the exceptional benefits provided by smart toys will further strengthen the growth of the segment.

Distribution Channel – Segment Analysis

On the basis of the distribution channel, the market is segmented into Online, speciality stores, toy shops, and others. The toy shops segment is anticipated to lead the market during the forecast period owing to the large variety of toys available under one roof. Moreover, these stores offer attractive discount offers on bulk order and provides detailed information about the usage of smart toys, which will further boost the demand of the segment.

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Regional – Segment Analysis

On the basis of region, the North America region is expected to lead the market over the forecast period owing to the accelerated adoption of the advanced technological system in the toy industry along with the higher disposable income level of the consumers in this region. On the other hand, the Asia-pacific region is expected to grow at a higher CAGR due to the rapid growth in the population base of children in Asian countries.

Top Market Players

Various notable players operating in the market, includes Mattel Inc, Hasbro Inc, Dream International, The Lego Group, JAKKS Pacific Inc, Leap-Frog Enterprises Inc, Kids II Sanrio Company Ltd., Activision Blizzard Inc, Seebo Interactive Ltd, Wow Wee Group Ltd, and Genesis Toy Co. Ltd, among others.

Key Developments:

• • In 2020, the Lego Group announced to launch the new Lego Super Mario’s Adventures with Mario Starter Courses in August 2020. The consumers can place a pre order for their kids.

Segments covered in the Report:

The Global Smart Toys market has been segmented on the basis of Type, Distribution Channel, End User and Region. Based on Type, the market is segmented into Robots, Interactive Games and Educational Robots. Based on Distribution Channel, the market is segmented into Online, Specialty Stores, Toy Shops and Others. Based on End User, the market is segmented into Toddlers, Pre-Schoolers, School-going and Stripling.

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Key questions answered in this research report:

• • At what pace is Global Smart Toys market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Global Smart Toys market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Smart Toys market?
  • Which type generated maximum revenues in 2021 and identify the most promising types during the forecast period?
  • What are the various Distribution Channel areas of Global Smart Toys market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Revenues (2021)	USD Million
Market Base Year	2021
Market Forecast Period	2022-2029
Base Year & Forecast Units	Value (USD Million)
Market Segment	By Type, By Distribution Channel, By End User, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Mattel Inc, Hasbro Inc, Dream International, The Lego Group, JAKKS Pacific Inc, Leap-Frog Enterprises Inc, Kids II Sanrio Company Ltd., Activision Blizzard Inc, Seebo Interactive Ltd, Wow Wee Group Ltd, and Genesis Toy Co. Ltd., among others; a total of 11 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation:

Global Smart Toys Market by Type

• • Robots
  • Interactive Games
  • Educational Robots

Global Smart Toys Market by Distribution Channel

• • Online
  • Speciality Stores
  • Toy Shops
  • Others

Global Smart Toys Market by End User

• • Toddlers
  • Pre-Schoolers
  • School-going
  • Stripling

Global Smart Toys Market by Region

• • North America Smart Toys Market (Option 1: As a part of the free 25% customization)
    • By Type
    • By Distribution Channel
    • By End User
    • United States of States Market All-Up
    • Canada Market All-Up
  • Europe Smart Toys Market (Option 2: As a part of the free 25% customization)
    • By Type
    • By Distribution Channel
    • By End User
    • United Kingdom Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Smart Toys Market (Option 3: As a part of the free 25% customization)
    • By Type
    • By Distribution Channel
    • By End User
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Smart Toys Market (Option 4: As a part of the free 25% customization)
    • By Type
    • By Distribution Channel
    • By End User
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Smart Toys Market All-Up

Global Smart Toys Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Mattel Inc
  • Hasbro Inc
  • Dream International
  • The Lego Group
  • JAKKS Pacific Inc
  • Leap-Frog Enterprises Inc
  • Kids II Sanrio Company Ltd.
  • Activision Blizzard Inc
  • Seebo Interactive Ltd
  • Wow Wee Group Ltd
  • Genesis Toy Co. Ltd.