Gluten-Free Products Market

Gluten Free Products Market registered a revenue of USD 6.1 billion in 2022 and is projected to reach USD 11.4 billion in 2030, growing at a CAGR of 8.1% during the forecast period from 2023-2030

Gluten Free Products Market Overview

Gluten refers to a specific type of protein that is mainly found in wheat, rye, and barley. Gluten-free products do not contain grains as an ingredient. This type of products is gaining popularity as they help individuals to develop good diet pattern and eliminate the unhealthy and processing food products.

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Major Gluten Free Products Market Drivers

The global gluten-free products market is gaining traction, particularly during the forecast period (2020-2027). The increasing prevalence of celiac disease, along with the significant shift in the consumer’s preference towards healthy food products, are the two major factors that are responsible for the growth of the market. According to a study conducted by Celiac Disease Foundation, the current world prevalence of celiac diseases amounted to 1.4% (based on blood tests) and 0.7% (based on biopsy results). The prevalence is the highest in Europe and Oceania i.e. 0.8%, followed by 0.6% in Asia, 0.5% in Africa, and 0.4% in North America. Female and child are the largest contributors as compared to male and adults. The consumption of gluten-free products and avoidance of gluten-containing products are emerging as a global trend, which will energize the demand of the market.

The government of major economies is introducing different frameworks and initiatives to support the adoption of gluten-free products. For instance, the US Food and Drug Administration (FDA) and subsidy allocations are some of the most popular government agencies that are different implementation strategies related to the market. In gluten-containing food products, gluten protein is responsible for managing and retaining the moisture content and helps in extending the shelf life of the products. The leading gluten-free product manufacturers are focusing on research and development activities to incorporate new technologies to attain the desired shelf-life. Microencapsulation is one of the recent technologies that helps the manufacturer to improve the texture and shelf-life of the products. This technology has been used to improve the shelf-life of refrigerated pizza, frozen biscuit dough, frozen muffins, and biscuits. Furthermore, the rising number of large retail stores such as convenience stores, drugstores, pharmacies, specialty stores are opening up new platforms for the distribution of these products.

Restraint in the Gluten-Free Products Market

One of the biggest restraints related to the gluten-free products market is the lack of an adequate amount of dietary fibers in gluten-free products, which leads to constipation and other ailments of the digestive system. For example, gluten-free flours are often used to make bread, pizza, pasta, and other bakery goods and have low fiber content and high glycaemic index.

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Product Type – Segment Analysis

Based on the product type, the cookies and snacks segment is anticipated to grow at a higher CAGR during the forecast period. The strong demand for snacks such as biscuits, crackers, buns, cakes, and cookies, in North America and Europe region as they are considered as staple food products, is one of the major factor that is surging the growth of the segment in the market. Additionally, the growing awareness related to celiac and other digestive health issues is further encouraging individuals to opt for gluten-free cookies and snack options.

Distribution Channel – Segment Analysis

Based on the distribution channel, the others segment is projected to dominate the market during the forecast period. The increasing preference of people to purchase food products from grocery products to the easy accessibility of a wide range of products under one roof is a significant factor that is surging the growth of the segment in the market. The widespread presence of these stores is further attracting new consumer base towards the segment. In addition to this, the strong demand for allergen-free meals, shortened meal preparation time, and the rising consumer awareness related to health and wellness has boosted the demand of the market.

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Regional – Segment Analysis:

Based on the region, North America region is expected to dominate the global gluten-free products market during the forecast period. The relatively high awareness of gluten-free products, an increasing number of diagnosed celiac patients, and the strong presence of key players in the market are the major factors that are responsible for the growth of the market. As per a report of the Celiac Disease Foundation, the incidence rate of celiac diseases among Americans amounted to 0.5% in 2018. Approximately three million Americans have celiac disease, and around 40 million suffer from gluten-intolerance or sensitivity. This is due to the high consumption of bread and other gluten-containing food products, which are considered an essential part of the meal. In addition to this, the leading players in the market, such as The Kraft Heinz Company, Kellogg’s Company, General Mills, and other companies, are emphasizing on increasing their product portfolio of gluten-free products and have launched new product innovations in this region. This factor will further energize the growing demand of the market in North America.

Top Market Players

Various notable players operating in the market, include, The Kraft Heinz Company, Hain Celestial, General Mills, Inc., Kellogg’s Company, Conagra Brands, Inc., HERO AG, Barilla G.E.R Fratelli S.p.A., Quinoa Corporation, Ecotone, and Raisio Oyj, among others. 

Key Developments:

• • In 2020, Ancient Harvest, one of the brand under Quinoa Corporation, acquired the Pamela’s brand, a private equity firm. Through this acquisition, the company aims to expand its gluten-free food product offerings.

Segments covered in the Report:

The global Gluten-Free Products market has been segmented on the basis of Product Type and Distribution Channel. Based on Product Type, the market is segmented into Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Convenience Stores, Online, and Others. 

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Market Segmentation

Global Gluten-Free Products Market by Product Type

• • Beverages
  • Bread Products
  • Cookies and Snacks
  • Condiments
  • Seasonings & Spreads
  • Dairy/Dairy Substitutes
  • Meats/Meat Substitutes
  • Others

Global Gluten-Free Products Market by Distribution Channel

• • Hypermarket/Supermarket
  • Convenience Stores
  • Online
  • Others

Global Gluten-Free Products Market by Region

• • North America Gluten-Free Products Market (Option 1: As a part of the free 25% customization)

    • by Product Type
    • by Distribution Channel
    • US Market All-Up
    • Canada Market All-Up

  • Europe Gluten-Free Products Market (Option 2: As a part of the free 25% customization)

    • by Product Type
    • by Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Gluten-Free Products Market (Option 3: As a part of the free 25% customization)

    • by Product Type
    • by Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Gluten-Free Products Market (Option 4: As a part of the free 25% customization)

    • by Product Type
    • by Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Gluten-Free Products Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Gluten-Free Products (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • The Kraft Heinz Company
  • Hain Celestial
  • General Mills, Inc.
  • Kellogg’s Company
  • Conagra Brands, Inc.
  • HERO AG
  • Barilla G.E.R Fratelli S.p.A.
  • Quinoa Corporation
  • Ecotone
  • Raisio Oyj