Hair Wig Market

A wig is a hair or head accessory designed from animal hair, synthetic fiber, or human hair. Some people use the wig as a solution for baldness. It is used as a less expensive solution as compared to medical treatments for restoring hair. Hair wigs are also used in drama and entertainment industries to play different characters. Wigs can be designed the same similar to the original human hairs or it can also provide a whole new look as per the preference of customers.

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The major factors driving the growth of the global hair wig market are growing disposable middle-class income and increasing expenditure on beauty and lifestyle enhancement products. The standard of living and mode of shopping is rapidly changing across the globe. The increase in income has shifted the middle-class population to spend more on enhancing the lifestyle, beauty products, and personal grooming products. This factor has influenced by the growing prominence of celebrities and social media, thus increasing the demand for premium human hair products. Manufacturers are investing more in their research & development activities to develop premium products at affordable prices. These factors are rapidly boosting the growth of the global hair wig market. Moreover, the rising investments by enterprises to promote their products through advertisements, marketing, and social media are surging the growth of the global hair wig market. The focus of youth and the millennial population is growing towards their overall aesthetic appearance, which is propelling the growth of the global hair wig market.

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Based on the material, the market is segmented into human hair type and synthetic hair type. The human hair type segment is expected to grow at a higher CAGR over the forecast period owing to the various features, which include ease of maintenance and styling, durability, and better quality as compared to synthetic hair type. The increasing affordability due to the growing disposable income is making customers spend more on hair wigs made from human hair. Manufacturers are making efforts to reduce the cost of human hair type, which would provide them better sales opportunities. These factors play a crucial role in driving the growth of the human hair type segment in the global hair wig market.

Based on the distribution channel, the market is segmented into online websites and retail stores. The retail stores segment is projected to grow at a higher CAGR during the forecast period. A wig is something that customers prefer to try before buying. Customers get on-hand experience when buying through a retail store or specialty store. It facilitates customers to choose from a wide range of hair wigs available in the market. These features significantly propel the growth of the retail stores segment in the global hair wig market.

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Based on the region, North America region is anticipated to witness a faster CAGR over the forecast period. The high adoption of hair wigs in the U.S. and the increase in disposable income is making people afford the high prices of hair wigs. The greater availability of superior-quality wigs is encouraging customers to prefer hair wigs instead of medical treatment. The rising trend to imitate celebrity hairstyles is attracting customers to spend on hair wigs. These factors are likely to bolster the growth of the global hair wig market in North America.

Various notable players operating in the market include Godrej, Evergreen Products Group Limited, Great Lengths Universal Hair Extensions S.p.A, Indique Hair LLC, FN Longlocks, Indo Hair, Charm Hair, Diamond Hair Company, LLC., Aderans Co., Ltd., and Artnature Inc., among others. 

Key Developments: 

• • In 2020, Aderans Co., a leading player in consumer goods, opened the first in-hospital wig store in Taiwan. The number of women who are managing to continue their work, as well as cancer treatment, is increasing. This new store aims to help them buy wigs inside the hospital premises.
  • In 2019, Indique Hair LLC, the premium hair solutions provider, launched its new hair wig line, Chaka. It is an exclusive collection created for every woman. It has been designed in collaboration with American Musician, Chaka Khan, who is famous for her hairs.

The global hair wig market has been segmented on the basis of end-use, cap type, material, distribution channel and regions. Based on end-use, the market is segmented into leisure, beautification, and functional. Based on cap type, the market is segmented into monofilament and lace. Based on material, the market is segmented into human hair type and synthetic hair type. Based on distribution channel the market is segmented into retail stores and online websites. Based on region, the global hair wig market is segmented into North America, Europe, Asia-Pacific, and roW. 

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Key questions answered in this research report:

• • At what pace is global hair wig market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in hair wig market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global hair wig market?
  • Which end-use generated maximum revenues in 2019 and identify the most promising end-use during the forecast period?
  • What are the various cap type areas of global hair wig market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Hair Wig Market by End-Use

• • Leisure
  • Beautification
  • Functional

Global Hair Wig Market by Cap Type

• • Monofilament
  • Lace

Global Hair Wig Market by Material

• • Human Hair Type
  • Synthetic Hair Type

Global Hair Wig Market by Distribution Channel

• • Retail Stores
  • Online Websites

Global Hair Wig Market by Region

• • North America Hair Wig Market (Option 1: As a part of the free 25% customization)
    • North America Market by End-Use
    • North America Market by Cap Type
    • North America Market by Material
    • North America Market by Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Hair Wig Market (Option 2: As a part of the free 25% customization)
    • Europe Market by End-Use
    • Europe Market by Cap Type
    • Europe Market by Material
    • Europe Market by Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Hair Wig Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Market by End-Use
    • Asia-Pacific Market by Cap Type
    • Asia-Pacific Market by Material
    • Asia-Pacific Market by Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Hair Wig Market (Option 4: As a part of the free 25% customization)
    • RoW Market by End-Use
    • RoW Market by Cap Type
    • RoW Market by Material
    • RoW Market by Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating the Hair Wig (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Godrej
  • Evergreen Products Group Limited
  • Great Lengths Universal Hair Extensions S.p.A
  • Indique Hair LLC
  • FN Longlocks
  • Indo Hair
  • Charm Hair
  • Diamond Hair Company, LLC.
  • Aderans Co., Ltd.
  • Artnature Inc.