India Baby Care Products Market

India Baby Care Products Market Overview

Baby care products refer to the products that are intended to be used on infants and children below the age of 3 years. These products comprise of ingredients that are mild and non-irritating in nature. There is a wide range of product which comes under the category of baby care products, including baby shampoos, lotions, oils, powders, and baby creams. The growing awareness regarding the benefits offered by baby care products is promoting the parents to opt for these products to improve the overall health and well-being of the baby.

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Major Catalysts Market Drivers

One of the biggest factor contributing to the growth of the India Baby Care Product Market is the drastic increase in the population rate of India. The rapid urbanization and the changing lifestyle of the people are having a positive impact on the growing demand for baby care products. The growing hectic lifestyle, especially among the working population, is encouraging them to opt for baby care products, such as baby shampoos, lotions, and creams, to protect the skin of their infants or children. In addition to this, the rising trend for convenience-oriented routine is further promoting the target audience to opt for these products.

The babies’ skin is more permeable than adults and is much more prone to infections caused by bacteria. Numerous NGOs in India are promoting the concept of baby hygiene and are motivating the parents to purchase branded baby care products to avoid the cases of infection or diseases. Moreover, the global giants are mainly focusing on bringing new innovations in the product offering, such as the introduction of organic baby care products, to gain a competitive advantage over the other players. Various manufacturers are implementing proactive marketing strategies on different social media platforms to spread awareness regarding the benefits offered by these products and to build a positive brand image in the market. All these factors will attract new customer base into the market. On the other edge, the usage of certain chemicals in the production process of several baby care products is likely to hamper the growth of the market in the coming years.

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Based on the type, the market is segmented into baby skin care, baby hair care, baby toiletries, and baby food and beverages. Among these, the baby toiletries segment is projected to grow at a higher CAGR over the forecast period owing to the drastic increase in the number of birth rate in India. The rising disposable income and the growing trend of using diapers instead of regular bottoms such as shorts or undies will further strengthen the growth of this segment.

On the basis of the distribution channel, the market is segmented into Supermarkets/hypermarkets, specialist retailers, convenience stores, online retail stores, and other distribution channels. Among these, the supermarkets/hypermarkets segment is anticipated to lead the market during the forecast period. These stores offer a wide range of products under one roof, provides an option of price comparison, and other discount offers.

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Top Market Players

Various notable players in the market include Johnson & Johnson Private Ltd., Patanjali Ayurved Ltd., Procter & Gamble Home Products Private Ltd., Artsana India Private Ltd., Dabur India Ltd., Kimberly Clark Lever Private Ltd., Me N Moms Private Ltd., Nestle India Ltd., The Himalaya Drug Company, and Unicharm India Private Ltd., among others.

Segments covered in the Report:

The India Baby Care Products market has been segmented on the basis of Product Type and Distribution Channel. Based on Product Type, the market is segmented into Baby Skin Care, Baby Hair Care, Baby Toiletries, Baby Food & Beverage, and Others. Based on Distribution Channel, the market is segmented into Supermarkets/ Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail, and Others.

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Market Segmentation

India Baby Care Products Market by Product Type

• • Baby Skin Care
  • Baby Hair Care
  • Baby Toiletries
  • Baby Food & Beverages
  • Others

India Baby Care Products Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Online Retail
  • Others

Major Players Operating the India Baby Care Products (Option 1: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Johnson & Johnson Private Ltd.
  • Patanjali Ayurved Ltd.
  • Procter & Gamble Home Products Private Ltd.
  • Artsana India Private Ltd.
  • Dabur India Ltd.
  • Kimberly Clark Lever Private Ltd.
  • Me N Moms Private Ltd.
  • Nestle India Ltd.
  • The Himalaya Drug Company
  • Unicharm India Private Ltd.