India Baby Food Market

Baby food is an integral part of the development of baby and provides nutrients to babies. The most crucial phase of growth and development of the baby is between 0 to 6 years. Baby food product consists of various nutrient which plays a vital role for baby growth and helps to develop mental & physical health of the baby. In addition to this, milk-based products are widely accepted as an alternative to mother’s milk. It also helps to provide the baby with healthier start in life and protect from different allergic reactions.

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Major India Baby Food Market Drivers

The key factors driving the growth of the India baby food market include the increasing working women population, rising disposable income of consumer, and growing demand for high nutritional baby product in India. Increasing awareness and rising adoption of baby food products among consumers will further support the growth of the India baby food market. In addition to this, the increasing hectic and busy lifestyles of working women restrict them from preparing food at home, thereby increasing the sales of baby food in India. Rapid urbanization and high acceptability for quality baby food products will encourage the consumers to opt for baby food products in the coming years. Growing parenting concerns regarding fulfilling the nutritional requirement of their babies at an early growing age is expected to surge the demand for baby food in India. The Indian government encourages breastfeeding by controlling the promotional activities of baby products, especially in infant milk formula and is launching various campaigns to promote the benefits of breastfeeding in infants. This factor may hinder the growth of the India baby food market.

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Based on the Product, the milk formula segment is anticipated to grow at a higher CAGR during the forecast period owing to the rising adoption of milk formula among consumers. Moreover, the increasing working women population is leading to a lower rate of breastfeeding, which will enhance the market growth of the milk formula segment.

Based on the Type, organic baby food segment is expected to grow at a higher CAGR during the forecast period due to the increasing awareness regarding the selection of the right food for their babies among consumers. Moreover, the rising safety credibility among parents is further driving the organic segment in India.

Based on the Distribution Channel, the Supermarket segment is anticipated to lead the market owing to the increasing popularity among people and growing consumer preference to buy baby food products through this channel.

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Top Market Players

Various notable players operating in the market include Nestlé India Ltd, Gujarat Co- operative Milk Marketing Federation Ltd, Danone India Pvt Ltd, Raptakos Brett & Co, Abbott India Limited, Mead Johnson Nutrition (India) Pvt Ltd, Manna Foods Pvt. Ltd, Pristine Organics Pvt Ltd, and Ormeal, among others.

Segments covered in the Report:

The India Baby Food market has been segmented based on Product, Type, Distribution Channel. Based on Product, the market is segmented Milk Formula, Prepared Baby Food, Dried Baby Food and Others. Based on Type, the market is segmented Organic and Inorganic. Based on the Distribution Channel, the market is segmented Hypermarket/Supermarket, Specialty Stores, Convenience Stores, Online and Others.

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Market Segmentation

India Baby Food Market by Product

• • Milk Formula
  • Prepared Baby Food
  • Dried Baby Food
  • Others

India Baby Food Market by Type

• • Organic
  • Inorganic

India Baby Food Market by Distribution Channel

• • Hypermarket/Supermarket
  • Specialty Stores
  • Convenience Stores
  • Online
  • Others

 Leading market players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Nestlé India Ltd
  • Gujarat Co- operative Milk Marketing Federation Ltd
  • Danone India Pvt Ltd
  • Raptakos Brett & Co
  • Abbott India Limited
  • Mead Johnson Nutrition (India) Pvt Ltd
  • Manna Foods Pvt. Ltd
  • Pristine Organics Pvt Ltd
  • Ormeal