India Breakfast Cereal Market

Breakfast cereal is a traditional breakfast food that is made from processed grains and is often mixed with yogurt, milk, fruits, and nuts. Breakfast cereal has always been an essential part of the Indian breakfast. It fulfills the basic nutritional necessities of a human body, such as minerals, vitamins, and fiber.

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Increasing demand for convenient food options due to the hectic lifestyle of consumers is a major factor that is driving the demand of the India breakfast cereal market. The other factor supporting the growth of the India breakfast cereal market include rapid urbanization, increasing disposable income, and the changing lifestyle of consumers in India. Additionally, the increasing influence of western culture on food habits, along with the changing dietary pattern of people, will further boost the market growth. Moreover, the growing middle-class population, followed by the increasing consumer preference for healthy, convenient, and tasteful options, is further driving the growth of the India breakfast cereal market.

Growing health consciousness and increasing incidences of diseases such as diabetes, blood pressure, and heart attacks are pushing consumers to change their eating habits, which in turn, is propelling the market’s demand. In addition to this, the growing consumer awareness regarding the health benefits of these products has positively impacted the growth of the India breakfast cereal market. Various key players are expanding their distribution channel for breakfast cereal, which will create numerous opportunities in the coming years. However, the easy availability of alternative products will hamper the growth of the India breakfast cereal market.

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Based on the product, the Ready to Eat Cereal segment is expected to dominate the India Breakfast Cereal market due to the increasing adoption of ready to eat cereal and the rising penetration of packaged cereal across India. On the other hand, the hot cereal segment is projected to grow at a higher CAGR over the forecast period owing to the rising popularity and the growing consumer preference for hot cereal such as oats as a result of the increasing awareness regarding the benefits offered by grains.

Based on the Distribution Channel, E-Commerce is anticipated to grow a faster CAGR during the forecast period owing to the widespread adoption of e-commerce websites and the increasing number of smartphone users. Moreover, the e-commerce platform provides more flexibility and offers various remarkable benefits as compared to other distribution channels, which is encouraging consumers towards the adoption of e-commerce in the coming years.

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Various notable players operating in the market include Nestle India Ltd., Kellogg India Pvt. Ltd., Pepsico, Inc., Bagrrys India Limited, Marico Limited, GlaxoSmithKline Consumer Healthcare Ltd., Freedom Foods Group, and Mondial Foods, among others.

The India Breakfast Cereal market has been segmented on the basis of Product, Distribution Channel. Based on Product, the market is segmented into Ready to Eat Cereal and Hot Cereal. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, E-Commerce, and Others.

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Key questions answered in this research report:

• • At what pace is India Breakfast Cereal market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Breakfast Cereal market? What will be the impact of drivers and restraints in the future?
  • Which Product generated maximum revenues in 2019 and identify the most promising Product during the forecast period?
  • What are the various Distribution Channels of India Breakfast Cereal market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

India Breakfast Cereal Market by Product

• • Hot Cereal
  • Ready to Eat Cereal

India Breakfast Cereal Market by Distribution Channel

• • Supermarket
  • Convenience Stores
  • E-Commerce
  • Others

Major Players Operating the Breakfast Cereal (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Nestle India Ltd.
  • Kellogg India Pvt. Ltd.
  • Pepsico, Inc.
  • Bagrrys India Limited
  • Marico Limited
  • GlaxoSmithKline Consumer Healthcare Ltd.
  • Freedom Foods Group
  • Mondial Foods