India Frozen Food Market

Overview of the India Frozen Food Market Report

Frozen Food are the foods that has been subjected to rapid freezing and is kept frozen until used. It is used for the preservation of flavors, nutrients, and colors of the food. Frozen Food reduce the time of cooking process and makes it easy for the consumers. The main aim of the Frozen Food is to increase the shelf life. Frozen Food includes bakery products, dairy products and ready meals etc.

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Market Dynamic

Key Drivers and Emerging Trends

Strong demand for healthy food and increasing consumer acceptance is likely to propel the Indian Frozen Food market growth. India’s increasing refrigeration capacity is a major factor contributing to the growth of the Indian Frozen Food market. For instance, according to The Federation of Indian Chambers of Commerce & Industry, the warehouse refrigerators’ capacity has increased by 2.67% from the period of 2016-2018, respectively, which has boosted the demand for Frozen Food. According to “Confederation of Indian Industry”, India’s Frozen Food industry is expected to grow faster than the global industry owing to an increasing number of farmer producer organizations, rural-based primary processing, and freezing & chilling facilities. Also, shifting trends towards various food options that require very little time for preparation are anticipated to drive the Indian Frozen Food market’s growth.

The arrival of the COVID-19 pandemic has also up surged the demand for Frozen Food products. Population staying far away from their hometowns are actively looking for different Frozen Food and ready-to-cook meal options. Additionally, the restaurants and other fast-food outlets are closed, encouraging the consumers towards adopting frozen fast-food options as their evening snacks. All these factors are further energizing the demand of the market.

Restraint in the India Frozen Food Market

However, high logistics and maintenance cost and increasing preference for fresh and natural food products are the factors that is expected to hamper the growth of the India Frozen Food market.

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Level of Preparation – Segment Analysis

Based on the preparation level, is ready to eat segment is expected to grow at a higher CAGR over the forecast period. Ready to eat food products are fully cooked and consumed by the user at any desired time, without any further cooking procedure. The strong demand for desserts such as frozen yogurt and frozen ice-cream is the major factor in propelling the segment’s demand. Consumers are becoming more health-conscious, which is promoting them to consume low-calorie ice creams and yogurt. These factors are further accelerating the demand of the segment. 

Distribution Channel – Segment Analysis

Based on the distribution channel, the online segment is expected to dominate the Indian Frozen Food market over the forecast period. The increasing prevalence of the e-commerce business is driving the online sales of the Frozen Food. Increasing investment in e-commerce and consumer internet companies has fueled the growth of online sales. For instance, according to the “India Brand Equity Foundation”, the e-commerce sector received more than US$ 4.32 billion in 2019, which has pushed the e-commerce sector, leading to more online sales of Frozen Food. Processed seafood has gained popularity, fueled by the large number of retailing channels meeting consumer preference trends. According to the “India Brand Equity Foundation”, the Indian retail market was valued at US$ 672 bn in 2017 and is anticipated to reach US$ 1.1 trillion by the end of 2021, which has driven the growth of the segment.

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Key Developments:

• • In 2020, signed an agreement with Smarty Pants Vitamins for acquisition. This will help the company expand the company’s product portfolio and generate more revenue from the segment.
  • In 2019, Conagra Brands announced a new pipeline of food innovation, which includes packed food also. This helped in expanding the product portfolio of the company.

Segments Covered in the Report:

The India Frozen Food market has been segmented based on the level of preparation, product, distribution channel. Based on preparation level, the market is segmented into pre-cooked, ready to cook, ready meals, ready to eat, and kitchen ready. Based on product, the market is segmented into fruits and vegetables, dairy products, bakery products, meat & seafoods, convenience food & ready meals, and others. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online, and others.

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Key questions answered in this research report:

• • At what pace is the India Frozen Food market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the Frozen Food market? What will be the impact of drivers and restraints in the future?
  • Which level of preparation generated maximum revenues in 2019 and identify the most promising level of preparation during the forecast period?
  • What are the various product areas of the India Frozen Food market, and how are they poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Revenues (2022)	USD million
Market Base Year	2022
Market Forecast Period	2023-2030
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Level of Preparation, By Product, By Distribution Channel
Regional Coverage	India
Companies Profiled	Profiles of Top 10 Major Companies Operating in “India Frozen Food Market”
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

India Frozen Food Market by Level of Preparation

• • Pre-Cooked
  • Ready to Cook
  • Ready Meal
  • Ready to Eat
  • Kitchen Ready

India Frozen Food Market by Product

• • Fruits and Vegetables
  • Dairy Products
  • Bakery Products
  • Meat & Sea Foods
  • Convenience Food & Ready Meals
  • Others

India Frozen Food Market by Distribution Channel

• • Supermarkets and Hypermarkets
  • Convenience Store
  • Online
  • Others