India Gluten-Free Products Market

Gluten-free products are those products that do not contain more than 20 parts per million of gluten as per the Food and Drug Administration (FDA). Gluten-free products are gaining popularity as they help in developing a good diet pattern of the consumers and eliminate unhealthy and processed foods. In addition to this, gluten-free products are high in calories and low in fiber that helps in improving cholesterol levels and increases the energy level of consumers.

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The key factor supporting the growth of the India gluten-free products market include the rising incidences of celiac disease and gluten intolerance, increasing number of lifestyle-related diseases, and the growing disposable income of people. Moreover, the inclination of consumer towards healthy food and improved standard of living will further drive the growth of the India gluten-free products market. The increasing number of celiac disease cases is encouraging the consumers to shift towards gluten-free products, which is expected to fuel the market growth in the near future. In addition to this, the growing awareness regarding the health and nutritional benefits of gluten-free products will further surges the overall demand for India gluten-free products.

Local players are coming up with different varieties of gluten-free based products such as pizza, pasta, bread, etc, which will create opportunities in the Indian market. The Food Safety and Standards Authority of India (FSSAI) aims to ensure safe food to people who are suffering from celiac disease as one in 140 individuals in India is having celiac disease. However, the lack of awareness regarding the health problems related to gluten products may hamper the growth of the India gluten-free products market.

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Based on the product type, the Cookies and Snacks segment captured the highest share in terms of revenue in India gluten-free products market due to the growing demand for gluten-free coconut cookies and choco-chips among consumers. In addition to this, cookies and snacks are customized according to the consumer taste in India, which is further surging the demand of the segment.

Based on the distribution channel, the Hypermarket/Supermarket segment accounted to hold the largest share in the India Gluten-free products market owing to the increasing consumer preference to shop through this distribution channel. Moreover, hypermarket/supermarket offers a wide range of products and provides one-stop shopping experience to consumers, which will drive the growth of the segment. On the other hand, the online segment is projected to grow at a faster CAGR over the forecast period owing to the growing presence of international brands such as Wholefoods, 24 mantra, Savorlife and Gullon offering gluten-free products through online sales channels in the Indian market.

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Various notable players operating in the market include Dr. Schar AG, General Mills, Boulder Brands Inc, H.J Heinz Company, Amy’s Kitchen Inc., Mondelez International, Kellogg India Pvt Ltd., and Hain Celestial Group Inc, among others.

The India Gluten-Free Products market has been segmented on the basis of Product Type and Distribution Channel. Based on Product Type, the market is segmented into Beverages, Bread Products, Cookies and Snacks, Condiments, Seasonings & Spreads, Dairy/Dairy Substitutes, Meats/Meat Substitutes and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Convenience Stores, Online, and Others.

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Key questions answered in this research report:

• • At what pace is India Gluten-Free Products market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Gluten-Free Products market? What will be the impact of drivers and restraints in the future?
  • Which Product Type generated maximum revenues in 2019 and identify the most promising Product Type during the forecast period?
  • What are the various Distribution Channels of India Gluten-Free Products market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

India Gluten-Free Products Market by Product Type

• • Beverages
  • Bread Products
  • Cookies and Snacks
  • Condiments
  • Seasonings & Spreads
  • Dairy/Dairy Substitutes
  • Meats/Meat Substitutes
  • Others

India Gluten-Free Products Market by Distribution Channel

• • Hypermarket/Supermarket
  • Convenience Stores
  • Online
  • Others

Major Players Operating the Gluten-Free Products (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Boulder Brands Inc.
  • J Heinz Company
  • Amy’s Kitchen Inc.
  • Mondelez International
  • Kellogg India Pvt Ltd.
  • Schar AG
  • Hain Celestial Group Inc
  • General Mills