India Non-Alcoholic Malt Beverages Market

India Non-Alcoholic Malt Beverages Market Overview

A malt beverage refers to the fermented drink where the primary ingredient is the grain of the barley plant, which is mated prior to its processing. As per the Federal Alcohol Administration Act, in the U.S., a malt beverage must be made from a base that contains 25% malt and at least 7.5 pounds of hops per 100 barrels of finished products. The non-alcoholic malt beverage helps to improve the energy and enhance the physical performance of the consumers.

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Major India Non-Alcoholic Malt Beverages Market Drivers

The Indian non-alcoholic malt beverages market is projected to witness strong demand over the coming years. This is attributed to the strong demand for flavored non-alcoholic beverages among the consumers in India. Moreover, the increasing number of novel product offering is another factor that is contributing to the market growth. With the passing of years, the consumer’s beverage preference and drinking habits have significantly changed. There has been a shift towards dairy-based alternatives or carbonated soda drinks from traditional alcoholic beverages. This is due to the increasing rising adoption of a healthy lifestyle and growing health concerns among consumers.

The increasing per capita income of individuals is encouraging them to opt for non-alcoholic malt beverages. The accelerating demand for nutritional food and beverages among millennials is further driving the market growth. In addition to this, the Indian government is focusing on reducing the overall consumption of alcohol-based drinks in the country. In 2020, the Food Safety and Standards Authority of India (FSSAI) launched a new directive for alcohol-free beer in the country under the Food Safety and Standards Regulations. The increasing programs and regulations to reduce the consumption of alcohol-based beverages will indirectly increase the demand for non-alcohol malt beverages in the country. On the other hand, the easy availability of substitutes with low sugar content is one of the significant factors that is hindering the market growth over the next six years.

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On the basis of product type, the carbonated drinks segment is predicted to grow at a higher CAGR during the forecast period. This is mainly due to the increasing popularity of these drinks among consumers. Moreover, the paradigm shift in the consumer’s taste and preference, followed by the accelerating consumption of carbonated drinks on non-alcoholic occasions, will further surge the demand for carbonated drinks. On the other hand, the dairy-based drinks segment is anticipated to dominate the market over the next six years owing to the rising consumer awareness related to the numerous health benefits offered by these drinks among consumers, along with the strong demand for milk-based non-alcoholic malt beverages among the population.

Based on flavor type, the fruit based segment is projected to witness a faster CAGR during the forecast period. This is attributed to the strong demand for classic flavors such as apples and berries among consumers. Furthermore, the increasing popularity of fruit-based non-alcoholic malt beverages will further surge the segment growth.

On the basis of packaging, the bottle segment is expected to grow at a higher CAGR during the forecast period. This is mainly due to the various remarkable benefits offered by non-alcoholic malt beverage bottles, such as transparency and high recyclability rate, which is encouraging individuals to opt for this type of beverage option.

Based on the distribution channel, the online segment is predicted to dominate the market over the forecast period due to the rising penetration of internet and smartphone users. In addition to this, the online platform provides a wide range of various products, along with multiple brands and hassle-free delivery, which is further driving the segment growth.

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Key Developments:

• • In 2019, The Coca-Cola Company entered into the Indian non-alcoholic malt drinks market. Through this expansion, the company planned to introduce Barbican, a non-alcoholic malt-based beverage, in the selected Indian market.

The India Non-Alcoholic Malt Beverages market has been segmented on the basis of product type, flavour type, packaging, and region. Based on product type, the market is segmented into dairy based drinks and carbonated drinks. On the basis of flavour type, the market has been segmented into natural, fruit based, coffee/chocolate, and others. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, speciality stores, and online. 

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Market Segmentation

India Non-Alcoholic Malt Beverages Market by Product Type

• • Dairy Based Drink
  • Carbonated Drink

India Non-Alcoholic Malt Beverages Market by Flavour Type

• • Natural
  • Fruit Based
  • Coffee/Chocolate
  • Others

India Non-Alcoholic Malt Beverages Market by Packaging

• • Bottles
  • Cans
  • Liquid Cartons

India Non-Alcoholic Malt Beverages Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online