India Online Meat Market

Meat is an animal flesh used as a major food material constitutes protein, fat and water content in an appropriate manner. The meat industry includes chicken, mutton and seafood like fish, crabs, lobsters, squids and many more. Majorly the meat production covers poultry 49.64% followed by buffalo 18.85%, goat 13.74%, sheep 7.94%, pig 5.22% and cattle 4.61%. The demand of meat is growing tremendously in India at a faster pace with economic development, rising per capita consumption, and growing nutritive value of meat products. The India per capita consumption of meat stands for 4.4 kg per person and stands second position in least consumption of the meat. The e-commerce platform are an emerging trend with delivering of fresh meat with linkage of direct farms.

Rising the demand of the fresh meat and lack of quality in the traditional meat market which will boost the India online meat market. Growing trend of protein-intake in the consumer base, preference of fresh meat rather than frozen and lack of hygiene in the traditional meat which will further inculcate the India online meat market. Also, the technological intervention and improved supply-chain management will boost the online marketing portfolio which will further boost the India online meat market. The rising capital-intensive market in cold chain technology to meet the supply-demand gap as well as ethical business is a restrain for the India online meat market. According to National Food Processing Policy, 2000 report said the extension of the excise duty in the meat and poultry products while installation of the cold storage.

Various notable players operating in the market, include The Fresh Meat Market, Big Basket, Grofers, Zappfresh, Licious, Good To Go Store, Jalongi, EasyMeat, TenderCuts among others. Main leading players are focussing to meet adequate value chain operation with digitalization targets in key factor to build the online meat market.

The India Online Meat Market has been segmented based on Product type, category, and city profile for the forecast period from 2019 to 2026. Based on Product type, the market is segmented chicken, seafood, mutton and others. On the basis of category type, the market is categorized into fresh and frozen. Based on city profile type, the market is segmented tier 1, tier 2 and tier 3.

Key questions answered in this research report:

• •  At what pace is India Online Meat Market growing? What will be the growth trend in the future?
  •  What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
  •  What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the India Online Meat Market?
  •  What are the various application areas and how they are poised to grow?

Market Segmentation

By Product Type

• Chicken
• Seafood
o Fish
• Marine Fish
• Shell Fish
• Freshwater Fish
o Crab
o Prawns
o Lobster
o Squid
o Oysters
• Mutton
• Others

By Category

• Fresh
• Frozen

By City Profile

• Tier 1
• Tier 2
• Tier 3

Leading market players3

• The FreshMeat Market
• Big Basket
• Grofers
• Zappfresh
• Licious
• Good To Go Store
• Jalongi
• EasyMeat
• TenderCuts