India RTD Cold Brew Coffee Market

RTD cold brew coffee refers to the ready-to-drink beverage prepared using hot water and ground coffee beans. It is also called cold pressing or cold-water extraction, in which the coarse beans are soaked under cold temperature for one-to-two days. RTD cold brew coffee has a less bitter taste as compared to hot coffee. It helps in improving metabolism, refreshes the mind, maintains heart health, stabilize blood sugar, decreases the risk of diabetes, and is widely used as a medication for blood pressure and circulation.

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The market for RTD Cold Brew Coffee in India is projected to witness strong demand in the next six years. The strong demand for ready to drink beverages due to the busy lifestyle is the biggest driver that is contributing to the growth of the market in the coming years. Moreover, growing consumer awareness related to the numerous advantages associated with the consumption of ready to drink coffee, such as help in preventing diseases such as obesity and hypertension is further attracting new customer base into the Indian market. With the rising obese population, unhealthy eating habits and tight work schedule has encouraged individuals to opt for healthy alternatives that are highly convenient and do not require further cooking. The significant shift in the consumer’s preference from drinking tea towards the adoption of different type of coffee due to the emerging trend of meeting at cafes, will have a positive influence on the market’s demand

The India RTD Cold Brew Coffee market is also driven by the accelerating demand among young consumers as a result of the emerging café culture in the country. Several leading manufacturers are emphasizing on introducing different type of RTD brew coffee to capture the demand of calorie-conscious consumers. Additionally, the rising diabetic population is further energizing the demand for an alternative to sugar-based drinks. On the other edge of the spectrum, the risk of faster heart rate due to the consumption of caffeine and epidemic chances of insomnia are certain factors that will have a negative impact on the market’s demand.

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Based on packaging, the can segment is expected to grow at a higher CAGR during the forecast period. This is mainly due to the strong demand for brew coffee cans, among the consumers in the age group of 18 to 30 years. Furthermore, the increasing shift towards RTD products as a healthier beverage option as compared to the traditional carbonated soft drinks and energy drinks is another factor that is contributing to the increasing demand for canned coffee.

Based on the distribution channel, convenience stores segment is anticipated to witness a faster CAGR during the forecast period due to the availability of a wider variety of different coffee brands at a reasonable price range. Moreover, these stores are easily accessible and offer better options to their consumers. On the other hand, the online retail segment is projected to dominate the market during the forecast period owing to the inclination of the working population towards online retail stores driven by its ability to offer easy product selection and allows comparison of various brands in order to understand the benefits of different products.

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Key Market Developments:

• • In 2019, Zago launched the all-new Zago Cold Hazelnut Coffee, brewed from hand-picked Arabica beans from the hills of Chikmagalur and has a delicious hazelnut flavour. The coffee is freshly brewed before bottling and does not contain any preservatives.

The India RTD Cold Brew Coffee Market has been segmented based on packaging and distribution channel. Based on packaging, the market is segmented bottles, cans and others. On the basis of distribution channel type, the market is categorized Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail and Others.

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Key questions answered in this research report:

• • At what pace is India RTD Cold Brew Coffee Market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in India RTD Cold Brew Coffee Market? What will be the impact of market drivers and market restraints in the future?
  • Which packaging generated maximum revenues in 2019 and identify the most promising packaging during the forecast period?
  • What are the various distribution channel areas of India RTD Cold Brew Coffee Market and how they are poised to grow?
  • What companies are the major participants in India RTD Cold Brew Coffee Market and their business strategies, how does the competitive landscape look like?

Market Segmentation

India RTD Cold Brew Coffee Market by Packaging

• • Bottles
    • Glass Bottles
    • Pet Bottles
  • Can
  • Others

India RTD Cold Brew Coffee Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialist Stores
  • Online Retail
  • Others