Wireless Earphone Market

Introduction of India Wireless Earphone Market Report

Wireless earphones are the earphones that are connected to electronic devices, such as stereo speakers, smartphones, computers, gaming console, television, and other electronic devices. Wireless earphones work by the transmission of audio signals either through IR (infrared) signals or radio. Nowadays, most of the people have devices with Bluetooth technology, which makes it easier to connect with wireless earphones. Devices with Bluetooth connectivity exchange and connect data over very short distances through radio transmissions.

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The key factor driving the growth of the wireless earphone market in India is the increasing adoption of devices with smart technology. Nowadays, people prefer wireless devices owing to the ease of handling feature of these devices while doing various activities, such as sports, gym exercises, or other physical activities. The growing use of smartphones and access to the internet in remote areas is significantly propelling the growth of the wireless earphone market in India. Several companies are investing in technological advancements to offer various features, which includes superior wireless networking and noise cancellation. These advancements are increasing consumers’ preference for many uses, such as listening to audiobooks, streaming podcasts, making calls while keeping hands free, and listening to music. These factors play a crucial role in surging the growth of the global wireless earphone market.

The growing demand for aesthetic design and fashionable devices is increasing the growth of the market in India. During the Covid-19 pandemic, employees (working mostly in sales and call centers) are increasingly using the wireless earphones as it offers various features, such as noise cancellation to take calls the whole day while working from home which helps in eliminating background noises, thus resulting in improved sound quality. These features are likely to bolster the growth of the wireless earphones market in India.

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Based on the application, the market is segmented into gaming, virtual reality, fitness, and music & entertainment. The music & entertainment segment is expected to grow at a higher CAGR over the forecast period. This is mainly due to the high availability of wi-fi at residential buildings, railway stations, airports, among others, which allows users to listen to music or watch videos both indoor and outdoor. These factors are anticipated to boost the growth of the music & entertainment segment in the wireless earphone market. The gaming segment is projected to dominate the wireless earphone market in India during the forecast period attributed to the growing need among youngsters to improve their gaming experience through good quality earphones.

Based on distribution channel, the market is segmented into multi-brand electronic stores, exclusive showrooms, hypermarket/supermarket stores, and online sales channel, and others. The online distribution channel segment is anticipated to grow at a faster CAGR over the forecast period. This is mainly due to the growing adoption of smartphones among consumers. People can access a massive variety of products through e-commerce websites and choose the best option available for them. Online distribution channels provide several benefits, which include cash-on-delivery and easy returns. These features are likely to surge the growth of the online distribution channel segment in the wireless earphone market.

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Key Developments: 

• • In 2020, Sennheiser electronic GmbH & Co. KG launched its new wireless audio device, Sennheiser CX 120BT, which comes with a compact structure. These earphones feature a balanced wireless sound experience. It enables users to connect two devices at the same time.
  • In 2020, Sony Corporation launched its new wireless earphones, the WF-H800, in India. This new edition of Sony’s wireless earphone offers an ergonomic design that fits nicely in ears and not falls off easily.

The India wireless earphone market has been segmented on the basis of application, and distribution channel. Based on application, the market is segmented into gaming, virtual reality, fitness, and music & entertainment. Based on distribution channel, the market is segmented into multi-brand electronic stores, exclusive showrooms, hypermarkets/supermarkets, online sales channel, and others. 

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Key questions answered in this research report:

• • At what pace is India wireless earphone market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in India wireless earphone market? What will be the impact of drivers and restraints in the future?
  • Which distribution channel generated maximum revenues in 2019 and identify the most promising distribution channel during the forecast period?
  • What are the application areas of India wireless earphone market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation:

India Wireless Earphone Market by Application

• • Gaming
  • Fitness
  • Virtual Reality
  • Music & Entertainment

India Wireless Earphone Market by Distribution Channel

• • Multi-Brand Electronic Stores
  • Exclusive Showrooms
  • Hypermarkets/Supermarkets
  • Online Sales Channel
  • Others