INDONESIA FROZEN FOOD MARKET

Indonesia Frozen Food Market is projected to move upward trajectory at a CAGR of 6.8% till 2031 due to rapid urbanization, evolving dietary habits, and the hectic lifestyles of people.

Major Indonesia Frozen Food Market Drivers and Trends

The Indonesia frozen food market size is set to grow significantly driven by an increase in nuclear families and shifts in eating habits, as the trend towards convenient and healthier meals boosts the retail demand for frozen food options. Furthermore, as more individuals join the workforce and adopt busy lifestyles, their eating habits are shifting towards quicker and healthier meal choices. The market growth is further supported by the increasing availability of value-added products and the strategic moves by international firms such as expanding their operations, engaging in acquisition and mergers, as well as launching new products to secure a leading position in the market. For example, a Chinese dairy producer Yili Group revealed its expansion into Indonesia with the opening of a new facility. The company explained that the facility was developed in response to the growing demand for Joyday Ice Cream, which has quickly spread to 260 towns in 26 provinces that encompass almost the entire nation.

In Indonesia, the market demonstrated strong performance following the coronavirus outbreak as frozen foods provided a practical choice for consumers needing nutritious options with extended shelf life during quarantine. Moreover, the progress of contemporary retail channels is a key factor driving the development of the frozen food market with major supermarkets such as Super Indo and Carrefour becoming important growth drivers in Indonesia. The market growth is further supported by evolving taste preferences and rising consumer incomes alongside well-organized retail players who are enhancing freezer space in their stores.

In the present digital era, the widespread availability of internet access and smartphones greatly facilitates the expansion of the frozen food sector in Indonesia through the extensive application of technology. This will open up more opportunities and provide effective solutions to enhance the operational efficiency of frozen food sector in Indonesia.

By product type, the market can be segmented into ready meals, meat products, among others. Frozen ready meals dominate the market segment due to the fast-paced lifestyles which drive demand for these products as they offer a quick and convenient solution with minimal preparation required.

Based on distribution channel, the market is categorized into online retail stores, convenience stores, supermarkets and hypermarkets. The growth of e-commerce is boosting the demand for food items, with frozen foods being particularly affected through online retail stores. The industry’s growth is bolstered by the increasing use of digital wallets like GoPay, DANA, and OVO along with a significant young and technology-oriented population. As a result, these factors impact consumers’ choices for packaged frozen foods through e-commerce platforms throughout Indonesia. The pandemic has notably accelerated the shift from traditional shopping to modern and technology-driven methods, highlighting that nearly everyone now uses smartphones and social media as key platforms for brand promotion.

Top market Players:

Various notable players operating in the market include Unilever, Ajinomoto, Charoen Pokphand, General Mills, Ezaki Glico, Aice Group, MCcain Foods among others.

Segments covered in the Report:

The Indonesia Frozen Food Market segmented on the basis of product, type, consumption, and distribution channel. Based on the product, the market is segmented into fruits & vegetables, dairy, bakery, meat & seafood, convenience food & ready meals, and others. Based on the type, the market is segmented into raw material, half cooked, and ready-to-eat. Based on consumption, the market is segmented into food service and retail. Based on the distribution channel, the market is segmented into offline and online

Market Segmentation

Indonesia Frozen Food Market by Product

• • Fruits & Vegetables
  • Frozen Fruits
  • Frozen Vegetables
  • Frozen Potatoes
  • Other Vegetables
  • Dairy Products
  • Bakery Products
  • Bread & Pizza Crusts
  • Others Bakery Products
  • Meat & Sea Foods
  • Convenience Food & Ready Meals
  • Others

Indonesia Frozen Food Market by Type

• • Raw Material
  • Half Cooked
  • Ready-to-Eat

Indonesia Frozen Food Market by Consumption

• • Food Service
  • Retail

Indonesia Frozen Food Market by Distribution Channel

• • Offline
  • Online

Indonesia Frozen Food Market Leading players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Unilever
  • Ajinomoto
  • Charoen Pokphand
  • General Mills
  • Ezaki Glico
  • Aice Group
  • McCain Foods