JAPAN COSMETICS AND PERSONAL CARE

Japan Cosmetics and Personal Care Market is driven by heightened consumer interest in physical appearance, rising individual income levels, and the growing adoption of online retail channels and e-commerce platforms.

Major Japan Cosmetics and Personal Care Market Drivers and Emerging Trends

Japanese consumers boast the highest per capita spending on cosmetics including skincare items which fuels significant expansion in the personal care and beauty sector within the nation. Increasing consumer focus on physical appearance is a substantial factor propelling the market expansion, where the younger generation regularly uses skincare, hair care, and color cosmetics products as part of their daily beauty and personal care routines. The development of cosmetics featuring organic and non-toxic ingredients has also played a role in the market growth, as there is a growing recognition among consumers of the benefits associated with vegan and environmentally conscious cosmetics which has prompted manufacturers to develop new products and expand their market presence. Corporations such as Shiseido, Unilever, and numerous others are actively engaged in rapid research and development to innovate new products for their customers. For example, Shiseido launched a sustainable skincare line in Japan named Baum where the company specified that 90 percent of the ingredients in these products are sourced from trees.

Moreover, Japanese companies actively engage in advertising and marketing their products, taking proactive steps to maintain competitiveness and attract consumer interest which includes leveraging popular social media platforms such as Instagram, YouTube, or TikTok which are widely used by younger demographic.

 The other factor supporting the expansion of Japan cosmetics and personal care market size is the increasing adoption of online shopping platforms and digital marketplaces such as Rakuten, Amazon, and various local websites which offer consumers numerous options for personal care and cosmetics products.

Nevertheless, Japan cosmetics and personal care market forecast faces several challenges that can constrain its development. With a growing elderly population and younger generations decrease, the cosmetics industry must adapt to shifting customer demands. Despite the growing popularity of anti-aging skincare among the older population, there is a growing requirement for innovative products to fulfill additional needs. Another hurdle in the market is the stringent regulations on cosmetics which can present restrains for industry players, and while the market has traditionally been dominated by local brands, global manufacturers are increasingly penetrating the market which escalates competition.

Based on the product type, the market can be categorized into personal care and cosmetics or make up products, which personal care segment will dominate the market over the coming years. Personal care products are divided into skincare, body care, among others, with skin care leading the segment. Skincare products are capable of revitalizing and promoting general skin health, which these advantages contribute to the continuous expansion of the skincare market within the personal care segment.

Based on the distribution channels, the market can be divided into hypermarkets and supermarkets, specialty store, e-commerce and others, with specialty store lead the market segment due to the increasing number of these stores in Japan. These retailers aim to attract customer interest by offering a wide selection of types and brands, allowing customers to choose from various options prior to purchasing, with a focus on chemical-free and natural products.

Top market Players:

Various notable players operating in the market include Shiseido, Unilever, Mandom Corporation, Loreal, among others.

Segments covered in the Report:

The Japan Cosmetics and Personal Care Market has been segmented on the basis of Category and Distribution Channel. Based on the Category, the market is segmented into Skin Care & Sun Protection, Hair Care & Hair Styling Products, Makeup Colour Cosmetics, Deodorants & Fragrance. Based on the Distribution Channel, the market is segmented into General & Departmental Store, Supermarket/Hypermarket, online.

Market Segmentation

Japan Cosmetics and Personal Care Market by Category

• • Skin Care & Sun Protection
  • Hair Care & Hair Styling Products
  • Makeup Colour Cosmetics
  • Deodorants & Fragrance

Japan Cosmetics and Personal Care Market by Distribution Channel 

• • General & Departmental Store
  • Supermarket/Hypermarket
  • Online

Japan Cosmetics and Personal Care Market Leading players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Shiseido
  • Unilever
  • Mandom Corporation
  • L’Oréal