JAPAN ORGANIC FOOD MARKET

Major Japan Organic Food Market Drivers

Growing consumer awareness regarding health benefits led consumer to switch to organic products without artificial chemicals and non genetically modified foods is driving demand for Japan Organic food market. Furthermore, supportive government initiatives and regulations is aiding the market growth in Japan. For instance, the enforcement of the Japanese Agricultural Standards for organic products play an important role in confirming authenticity, and quality, thereby fostering consumer confidence. In addition, the aging population in Japan is propelling a significant transition toward healthier dietary choices, hence driving the demand for organic food. In addition, domestic producers are making substantial investments in organic farming practices, coupled with global sustainability objectives, and meeting consumer preferences for locally originated products.

With this trend, the rapid proliferation of retail channels dedicated to organic products provides consumers with increased accessibility and a wider selection, propelling market expansion. In addition, national campaigns advocating for organic farming and consumption are attaining traction, supported by collaborations among government entities, private sector organizations, and NGOs. Tourism also serves as a significant driver, as visitors increasingly look for authentic and traditional food experiences, thus increasing demand for organic and locally originated products. Furthermore, corporate social responsibility initiatives initiated by major food companies, which align with sustainable and organic practices, further contribute to market expansion. Also, the export of Japanese organic products to other Asian markets and beyond is opening new opportunities and expanding the market’s reach. This, combined with educational initiatives like seminars, workshops, and certifications aimed at organic farming to empower and connect farmers, is projected to propel market growth.

In Japan, the organic packaged food sector is led by Nichifutsu Boeki KK followed by Takanashi Dairy Co Ltd and Ajisenshioji Co Ltd. Artisanal also holds considerable value share in the market. Private labels, exemplified by the AEON Group’s TOPVALU Green Eye Organic range, offer a variety of organic packaged food products. Many of these products are made utilizing imported ingredients owing to the restricted accessibility of domestic ingredients. The product range of TOPVALU Green Eye Organic continues to expand, with offerings certified organic by USDA, JAS, and the EU. As a November 2021, the selection includes a different series of products including nuts, sauces, organic frozen vegetables, dried fruits, condiments, dressings, pastas, sweet spreads, soy milk, and breakfast cereals. Despite larger AEON outlets delivering a broad variety of TOPVALU Green Eye Organic products, smaller AEON outlets, and the group’s smaller supermarket retailers, including My Basket, primarily functioning in urban areas, offer a very restricted selection from the range. Thereby, while AEON is increasingly becoming a destination for customers looking for organic products in Japan, the overall market impact remains somewhat limited.

Segments covered in the Report:

The Japan Organic Food Market has been segmented on the basis of Category and Distribution Channel. Based on the Category, the market is segmented into Dairy, Fruits & Vegetables, Frozen & Processed Foods, Meat & Poultry, Cereals & Grains, Fish, Others. Based on the Distribution Channel, the market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Online Stores, Specialty Stores, Other Distribution Channels.

Market Segmentation

Japan Organic Food Market by Category

• • Dairy
  • Frozen & Processed Foods
  • Fruits & Vegetables
  • Cereals & Grains
  • Meat & Poultry
  • Fish 
  • Others

Japan Organic Food Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Other Distribution Channels