Kombucha Market

Kombucha Market is witnessed to rise at USD 7,012 Million by 2027 at a CAGR of 19.5% over the forecast period.

Introduction of the Kombucha Market Report

Kombucha is a lightly effervescent, fermented, and sweetened black or green tea, which is commonly consumed for several health benefits. It is made by brewing strong sweet tea and then symbiotic colony of bacteria and yeast is added during the fermentation. The final product is full of pro-biotics, that promotes good health offerings like improved digestive system, immune system etc. The rising awareness related to the benefits of this drink is another drive that is contributing for the growth of global kombucha market.

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Market Dynamic

Key Drivers and Emerging Trends

The shift in the consumer preferences towards functional beverages which have the capability of adding beneficial health effects has increased the interest and demand for drinks such as kombucha. For example, according to IFT (Institute of Food Technologists), functional beverages held 76.4% of the share in 2017, from the overall beverage sector in the U.S. The probiotic drinks are made from fermented milk such as kefir and yogurt.  Since kombucha is a probiotic drink, the awareness related to the importance of probiotic in gut health has raised the demand for kombucha across the globe. Furthermore, availability of several flavours in the market is another significant factor that has surged the growth of the kombucha market. With the notable change in the consumption behavior, the consumers have become bold and does not refrain from experimenting with the new innovative flavours. For example, in 2020, Kombrewcha launched new flavours mango pineapple and blood orange, which has attracted consumers and is increasing the growth of kombucha market size.

Restraint in the Kombucha Market

As per the kombucha market analysis, high taxes on sugar products coupled with stringent regulations made by the manufacturing process’s regulatory bodies are the two factors that are expected to hamper the global kombucha market growth during the forecast period.

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Type – Segment Analysis

Based on the type, flavored segment is expected to hold a major pie of the global kombucha market based on the type. The rise in flavors and extracts in functional beverages is a major factor that has driven the demand for flavored kombucha across the nations. Flavored kombucha is used in number of food and beverage products due to its ability to offer various health benefits like strengthening the immune system, reducing blood pressure, etc. It is increasingly preferred in breakfast meals, candies, ice-cream toppings, etc.

Distribution Channel – Segment Analysis

Based on the distribution channel, supermarket/hypermarkets segment is expected to grow at a higher CAGR in the global kombucha market based on the distribution channel. This growth can be attributed to the huge discounts offered by the supermarkets and hypermarkets during the season and even in the off-season. In addition, Kroger, which is a supermarket based in U.S., has shown an increase in annual sales from 2018-2019, from US$ 121,852 to US$ 122,286, which projects the growth in millions, thus contributing for the growth of the segment and surging the demand of the global kombucha market.

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Regional – Segment Analysis:

Based on the region, the North America region is expected to capture a notable market share in the global kombucha market over the forecast period. Due to strong players in the region, like Hain Celestial, KeVita, Asheville Kombucha Mamas, the demand for kombucha has increased, which has driven the overall kombucha market. Changing consumer behavior is another major factor that is responsible for the growth of the region. Growing healthcare concern in the regions and availability of the health drinks like kombucha in the region is significantly driving the region’s growth. According to Glanbia Nutritional’s Inc., the U.S. functional beverage market size was USD 39 million in 2018, which shows the region’s tremendous potential. The regional growth is primarily attributed to the increased demand and supply of non-carbonated and low-calorie beverages, such as flavored kombucha.

Top Market Players

Various notable players operating in the market include Asheville Kombucha Mamas, LLC, Cell – Nique Corporation, GT’S LIVING FOODS., Hain Celestial, KeVita., Wonder Drink., Kosmic Kombucha, LIVE Soda, LLC, The Bu LLC., NessAlla Kombucha, The Coca-Cola Company, among others. 

Key Developments:

• • In 2018, The Coca-Cola Company announced that they had acquired “Organic & Raw Trading Co.” the company operating the “MOJO” brand of kombucha beverage offerings. This acquisition is the first step taken by the company in entering into the kombucha beverages.

Segments covered in the Report:

The global kombucha market has been segmented based on type, distribution channel, and regions. Based on type, the market is segmented into natural and flavoured. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, health stores, online stores, and others. 

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Key questions answered in this research report:

• • At what pace is global kombucha market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Kombucha market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global kombucha market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various distribution channel areas of global kombucha market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Kombucha Market by Type

• • Natural
  • Flavoured

Global Kombucha Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Health Stores
  • Online Stores
  • Others

Global Kombucha Market by Region

• • North America Kombucha Market (Option 1: As a part of the free 25% customization)

    • North America Market by Type
    • North America Market by Distribution Channel
    • US Market All-Up
    • Canada Market All-Up

  • Europe Kombucha Market (Option 2: As a part of the free 25% customization)

    • Europe Market by Type
    • Europe Market by Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Kombucha Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Market by Type
    • Asia-Pacific Market by Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Kombucha Market (Option 4: As a part of the free 25% customization)

    • RoW Market by Type
    • RoW Market by Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Kombucha (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Asheville Kombucha Mamas, LLC
  • Cell – Nique Corporation
  • GT’S LIVING FOODS
  • Hain Celestial
  • KeVita
  • Wonder Drink
  • Kosmic Kombucha
  • LIVE Soda, LLC
  • The Bu LLC.,
  • NessAlla Kombucha
  • The Coca-Cola Company