MALAYSIA FROZEN FOOD MARKET

Malaysia Frozen Food Market size is forecasted to experience a strong growth rate in the years ahead owing to the shift in lifestyles and busier schedule driving demand for food products which are convenient to have and comes with a longer product shelf life.

Major Malaysia Frozen Food Market Drivers and Emerging Trends

Malaysia frozen food market research report observes substantial growth in the coming years fostered by the advantages of convenience and prolonged shelf life of frozen foods. With evolving lifestyles and hectic schedules, more consumers are opting for frozen products as a practical and time-efficient food choice. Furthermore, the increased presence of various frozen food items in retail outlets and e-commerce platforms is driving market expansion. The convenience of online retail platforms allows consumers to effortlessly order frozen products, as this digital accessibility has widened the market’s coverage and made it more convenient for people to include frozen food in their meals.

Additionally, the market is witnessing the rising requirement for frozen premium foods as consumers show a growing preference for investing in superior products made from fresh ingredients. The premiumization trend is accompanied by a growing emphasis on green initiatives with companies increasingly adopting environmentally friendly ingredient sourcing practices. The commitment to the environment resonates with consumers and underscores a key evolution in market preferences.

Another significant driver behind the growth of the Malaysia frozen food industry is the enhanced product labeling that distinguishes between halal and non-halal options. As Islam is the predominant religion in the country, followed by about 63.5% of the population, the strict prohibition against non-halal food greatly influences the demand for halal-labeled packaged frozen food. As a result, the halal certification on packaged frozen products is driving consumer preference and contributing to the overall growth of the market.

Hygiene concerns related to fresh products are also leading consumers in the country to favor frozen food options. Moreover, the expansion of frozen fish and meat markets is projected to be supported by increasing bilateral and international trade agreements in agriculture and food sectors in the coming years. With a shelf life extending from six months to one year, these products offer convenience for exporting to even the most remote destinations.

The anticipated growth faces hurdles including the need to uphold product quality and competing with fresh food items as increasing consumer preference for natural and fresh products is hindering the expansion of the frozen foods sector. The shift towards healthier habits is driving them to seek food alternatives which are less processed with more nutrition.

Based on the distribution channel, the market can be segmented into supermarkets, hypermarkets, and online stores. The supermarket and hypermarkets will lead the market segment as the growing number of about 334 hypermarkets with more than forty supermarket chains in the country is enhancing consumer access to various frozen food products.

Based on the product type, the market is divided into fruits and vegetables, seafood and meat, dairy products, among others.

Several notable players within the market include EB Frozen Food, PA Food, QL Foods, Ayamas, Farm`s Best, and others. With busy schedules pushing consumers towards more convenient meal options, these leading players are strategically positioned to fulfill the growing need for frozen food products in Malaysia.

Segments covered in the Report:

The Malaysia Frozen Food market segmented on the basis of product, type, consumption, and distribution channel. Based on the product, the market is segmented into fruits & vegetables, frozen fruits, frozen vegetables, frozen potatoes, other vegetables, dairy products, bakery products, bread & pizza crusts, others bakery products, meat & sea foods, convenience food & ready meals, others. Based on the type, the market is segmented into raw material, half cooked, ready-to-eat. Based on consumption, the market is segmented into food service and retail. Based on the distribution channel, the market is segmented into offline and online.

Market Segmentation

Malaysia Frozen Food Market by Product

• • Fruits & Vegetables
  • Frozen Fruits
  • Frozen Vegetables
  • Frozen Potatoes
  • Other Vegetables
  • Dairy Products
  • Bakery Products
  • Bread & Pizza Crusts
  • Others Bakery Products
  • Meat & Sea Foods
  • Convenience Food & Ready Meals
  • Others

Malaysia Frozen Food Market by Type

• • Raw Material
  • Half Cooked
  • Ready-to-Eat

Malaysia Frozen Food Market by Consumption

• • Food Service
  • Retail

Malaysia Frozen Food Market by Distribution Channel

• • Offline
  • Online