MEA Agriculture Equipment Market

Agricultural equipment is a machinery which is widely used for farming and agricultural practices. It plays a vital role in the farming and livestock industry as it helps to reduce the manual efforts of the farmers, improves the fertility of the soil, minimizes production time interval, manages pest and disease control, and increases the price as well as the demand of the commodities in the market. In addition to this, agricultural equipment such as tractor, cultivator, thresher, mower, rotavator, harrow, plough, roller, seed driller, subsoiler, among other accessories is used to ensure eminent production with minimum disease and pest infestation.

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The key factors propelling the growth of the MEA agriculture equipment market include the increasing technological advancements, growing demand for pre-owned agriculture equipment, and rising precision farming across the Middle East and Africa countries. Moreover, the high adoption of modern agriculture equipment as compared to traditional farming techniques such as indigenous ploughs, tillage, and seeders, will further drive the MEA agriculture equipment market. Growing disposable income, along with rapid population growth, will further increase the demand for agriculture equipment across the MEA. In addition to this, the increasing government initiatives to enhance agriculture production has surged the awareness regarding the agriculture equipment among farmers will enhance the growth of the MEA agriculture equipment market. However, the high cost of the machinery and lack of skilled professionals may hinder the growth of the MEA agriculture market.

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Based on product, the MEA agriculture equipment market is segmented into tractors, harvesters, planting equipment, irrigation & crop processing equipment, hay & forage equipment, spraying equipment, and others. The tractors segment is expected to grow at a higher CAGR during the forecast owing to the high usage of tractors in various applications and the increasing preference of tractors among farmers. In addition to this, the tractors are being increasingly used to plough, till, plant the fields and for the maintenance of the field by means of fertilizer and weed management. All these factors will further drive the demand for the MEA agriculture equipment market.

Based on the application, the MEA Agriculture Equipment market is segmented into land development & seed bed preparation, sowing & planting, weed cultivation, plant protection, harvesting & threshing and post-harvest & agro-processing. The harvesting & threshing segment is anticipated to witness higher CAGR during the forecast period due to its ability to easily thresh out the grain and minimize labor as well as operating time. The sowing & planting segment is expected to dominate the market over the forecast period owing to the increasing demand for food security, which has surged the demand for sowing and planting equipment such as seeder, drill, planter and others.

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Based on the countries, the MEA Agriculture Equipment market is segmented into Ethiopia, Nigeria, Tanzania, Ghana, Egypt and Rest of MEA. Ethiopia, Nigeria, and Tanzania are the major countries that are anticipated to grow at a higher CAGR due to the high arable land holdings and strong crop consumption levels in these countries. Furthermore, an increase in awareness associated with wastage of crops and a rise in the per capita income of consumers are expected to fuel the market growth of the agriculture equipment in the middle east and African countries. For instance, Ethiopia is the largest producer of the wheat as well as crop import, which will create an opportunity for the investors. Nigeria is the largest producer of the cassava in the world due to colossal demographics, soil profile, and favorable climate, which will further incline the demand of the MEA agriculture equipment in the market.

Various notable players operating in the market include Deere and Company, CNH Industrial N.V., AGCO Corporation, Escorts Group, Iseki & Co., Ltd., Kverneland Group, Kuhn Group, Netafim Limited, Tractors and Farm Equipment Limited, and Claas, among others.

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Key Developments:

• • In 2019, Deere and Company collaborated with Corteva Agriscience through its brand John Deere to expand opportunities in sales and marketing across Africa. Through this collaboration, the companies planned to provide solutions to African farmers through new crop management technologies as well as products.
  • In 2019, Netafim Ltd. signed an agreement with Bakhresa Group in Tanzania to deliver irrigation in the sugarcane fields. The deal amount is USD 14 million (NIS 50 million) for 18 months to support the agronomic engineering and services.

The MEA Agriculture Equipment Market has been segmented based on product, application and countries. Based on product, the market is segmented tractors, harvesters, planting equipment, irrigation & crop processing equipment, hay & forage equipment, spraying equipment and others. Based on plant equipment, the market is segmented into row crop planters, air seeders, grain drills and others. Based on the application, the market is segmented land development & seed bed preparation, sowing & planting, weed cultivation, plant protection, harvesting & threshing and post-harvest & agro-processing.

Key questions answered in this research report:

• • At what pace is the MEA Agriculture Equipment market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the MEA agriculture equipment market? What will be the impact of drivers and restraints in the future?
  • What are the various application areas of the MEA agriculture equipment and how they are poised to grow?
  • Which Product generated maximum revenues in 2019 and identify the most promising Product during the forecast period?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

MEA Agriculture Equipment Market by Product

• • Tractors
  • Harvesters
  • Planting Equipment
    • Row Crop Planters
    • Air Seeders
    • Grain Drills
    • Others
  • Irrigation & Crop Processing Equipment
  • Spraying Equipment
  • Hay & Forage Equipment
  • Others

MEA Agriculture Equipment Market by Application

• • Land Development & Seed Bed Preparation
  • Sowing & Planting
  • Weed Cultivation
  • Plant Protection
  • Harvesting & Threshing
  • Post-harvest & Agro Processing

MEA Agriculture Equipment Market by Countries

• • UAE Agriculture Equipment Market All-Up (Option 1: As a part of the free 25% customization)
  • Turkey Agriculture Equipment Market All-Up (Option 2: As a part of the free 25% customization)
  • Egypt Agriculture Equipment Market All-Up (Option 3: As a part of the free 25% customization)
  • Saudi Arabia Agriculture Equipment Market All-Up (Option 4: As a part of the free 25% customization)
  • Rest of MEA Agriculture Equipment Market All-Up (Option 5: As a part of the free 25% customization)

Leading market players (Option 6: As a part of the free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Deere and Company
  • CNH Industrial N.V.
  • AGCO Corporation
  • Escorts Group
  • Iseki & Co., Ltd.
  • Kverneland Group
  • Kuhn Group
  • Netafim Limited
  • Tractors and Farm Equipment Limited
  • Claas