Name: Global Men Grooming Market by Product Type (Skin Care {Moisturizers, Beauty Creams and Others}, Fragrances { Deodorants and Perfumes}, Toiletries {Hair Care, Skin Care, Bath &amp; Shower}, Shaving Products {Refill Blades, Razors and Others} and Others {Talc, Concealers and Sun Protection}), By Distribution Channel (Hypermarket/Supermarket, Salon/Grooming Clubs, Drug Stores and Others {Online}) and By Region - Opportunities &amp; Forecast, 2019-2026
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Global Men Grooming Market by Product Type (Skin Care {Moisturizers, Beauty Creams and Others}, Fragrances { Deodorants and Perfumes}, Toiletries {Hair Care, Skin Care, Bath & Shower}, Shaving Products {Refill Blades, Razors and Others} and Others {Talc, Concealers and Sun Protection}), By Distribution Channel (Hypermarket/Supermarket, Salon/Grooming Clubs, Drug Stores and Others {Online}) and By Region – Opportunities & Forecast, 2019-2026

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Men Grooming Market Overview

Men grooming products plays a vital role in maintaining and improving parts of the body. Men grooming is not only related to the concerns about hygiene but also to make a positive impression. Men grooming includes skincare, fragrances, toiletries, shaving products and others. Men grooming products helps to improve the texture and appearance from the effects of pollutants, sun and other effects. It also helps to maintain the skin conditions of the face and other body parts. In addition, skin care products are booming more prevalent among men because of various concerns such as anti-aging, sun protection, skin brightening and other concerns.

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Major Men Grooming Market Drivers

Rising beauty consciousness along with the growing awareness towards overall body care products among men is the key factor driving the global men grooming market. The other factors which are fuelling the growth of the market include a growing number of store-based specialized men grooming retailers and increasing influence of social trends. Moreover, increasing disposable of consumers coupled with increasing concerns among the younger population to improve physical appearance will further boost the global men grooming market. Growing awareness regarding maintaining body parts among consumers will further enhance the global men grooming market. In addition, the high availability of skin care products alongwith the changing perception of spending on grooming among consumers will drive the global men grooming market. However, stringent rules and regulations related to the composition and inclination of consumers towards organic products and natural ingredients are more likely to hamper the global men grooming market in upcoming years.

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Based on the product type, Fragrances type is predicted to capture significant market share in 2018 owing to the high availability of deodorants and perfumes for men. Moreover, the growing demand for various deodorants and perfumes among consumers will further boost the fragrances type segment in the global men grooming market. Skincare type is expected to grow at the fastest rate during the forecast period in the global men grooming market owing to the increasing concerns to improve physical appearance among men. The skincare type is further divided into moisturizers, beauty creams and others. Moisturizers are widely used for maintaining and improving the texture of face among consumers will further enhance the market growth.

Based on the distribution channel, Online distribution channel is projected to grow in the global men grooming market due to rising internet penetration alongwith the rapid urbanization during the forecast period. Moreover, the booming e-commerce sector will extensively benefit emerging economies like India and China. Online distribution channel also allows consumers convenience and availability of a wide range of products at one platform. Hypermarket/Supermarket distribution channel is also expected to grow during the forecast period owing to the increasing demand for trying the products before purchasing them among men.

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Regional – Segment Analysis

Based on the region, Europe region represented a high market growth for the global men grooming in 2018 owing to the rising demand for hair care and skin care products among consumers. Moreover, growing consumer focus regarding the maintenance of their appearance will further drive the market growth of this region. Asia-Pacific region is also predicted to grow in the men grooming market during the forecast period due to increasing disposable income along with growing awareness among consumers for skin enhancement products in this region. In addition, increasing adoption of western culture coupled with growing awareness regarding the grooming products among men will further enhance the men grooming market in this region.

Top Market Players

Various notable players operating in the market, include Procter and Gamble, Beiersdorf AG, L’Oréal Group, Coty Inc., Unilever Pvt Ltd, Johnson & Johnson Private Ltd, Colgate-Palmolive Company, ITC Limited, Edgewell Personal Care Co and Koninklijke Philips N.V among others. Key players are focusing on R&D activities to expand their existing portfolio and to increase presence in the global men grooming market .

Key Developments:

- In 2019, Edgewell Personal Care Co planned to buy Harry’s brand to expand its existing portfolio of shaving business.
- In 2018, L’Oréal Group expanded its male grooming business in the china market to cater the growing demand of Chinese consumers.
- In 2018, Colgate-Palmolive Company acquired 14 percent of stake in Bombay Shaving company for expanding its men grooming business.

Segments covered in the Report:

The global men grooming market has been segmented on the basis of product type, distribution channel and key regions. Based on product type, the market is segmented into skin care, fragrances, toiletries, shaving products and others. Based on skin care, the market is segmented into moisturizers, beauty creams and others. Based on fragrances, the market is segmented into deodorants and perfumes. Based on toiletries, the market is segmented into hair care, skin care and bath & shower. Based on shaving products, the market is segmented into refill blades, razors and others. Based on others, the market is segmented into talc, concealers and sun protection. Based on distribution channel, the market is segmented into hypermarket/supermarket, salon/grooming clubs, drug stores and others.

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Key questions answered in this research report:

- At what pace is global men grooming market growing? What will be the growth trend in the future?
- What are the key drivers and restraints in global men grooming market? What will be the impact of drivers and restraints in the future?
- What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global men grooming market?
- What are the various application areas of global men grooming market and how they are poised to grow?

Report Coverage	Details
Market Base Year	2018
Market Forecast Period	2019-2026
Market Revenues Currency	USD Million
Base Year & Forecast Units	Value (USD Million)
Market Segment	By Product Type, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Procter and Gamble, Beiersdorf AG, L’Oréal Group, Coty Inc., Unilever Pvt Ltd, Johnson & Johnson Private Ltd, Colgate-Palmolive Company, ITC Limited, Edgewell Personal Care Co and Koninklijke Philips N.V
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation: