Mezcal Market

Mezcal Market was valued at USD 387 Million in 2020 and projected to grow at 12.4% CAGR during the forecast period.

Mezcal Market Overview

Mezcal is a distilled alcoholic beverage made from the agave plants. Mezcal can be produced from about 30 different varieties of agave. It is made from the heart of the agave plant, called pina and each agave brings its own flavor based in species of agave and the process by which its distilled. Mezcal has 38% to 55% of alcohol by volume.

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Major Mezcal Market Drivers

The factors driving the global Mezcal market is due to the growing preference for premium alcohol and consumer spending power. The rising trend among wealthier consumers to seek out interest in new premium products will trade up niche variety with high production. Moreover, evolving tastes and preferences of consumers willing to accommodate natural and organic products have widened the scope for market expansion. In addition, the rising consumption and production of alcohol will further drive the market for mezcal market. According to Consejo Regulador del Mezcal (CRM) in 2019, mezcal’s value grew from USD 349.5 million from USD 413.3 million. The total value of mezcal rose by 18% in 2020, further driving the market for mezcal.

Restraint in the Mezcal Market

However, the high price of mezcal and environmental concern is a threat to growth. Agave plants take many years to mature, and over-harvesting agave is a continual threat.

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Type – Segment Analysis

Based on the type, the Mezcal Joven segment is expected to grow at the fastest rate in the global Mezcal market during the forecast period. Mezcal Joven has a smooth texture with a lingering heat. Mezcal Joven is available with different flavors in the market, including white pepper, citrus, and green apple. Joven is used in cocktails to add sweet agave flavor to the beverages. For instance, a company such as Ojo De Tigre produces mezcal Joven using an ancestral process with a balanced note of earth and smoke flavor with agave.

Distribution Channel – Segment Analysis

Based on the distribution channel, the online retail segment is projected to witness fastest growth over the forecast period due to the modern retail format. Online retailers are offering mezcal in competitive pricing, helping them to stand out in the market. Furthermore, online retailers are expected to offer a wide range of products through catalogues and discounts.

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Regional – Segment Analysis

Based on the region, the North America region is expected to capture a significant market share in the global mezcal market due to suitable climatic growth of agave fruit for producing mezcal. Further rising trend of seeking authentic flavors in younger generation and mezcal have applications in margaritas and palomas gaining traction from the fans. Big companies are acquiring small enterprises as they adopt for traditional method for producing mezcal which is more popular among consumers. For instance, in 2019, Eastside Distilling acquired Azunia, incresinng the sales up to 37%.

Top Market Players

Various notable players operating in the market include Pernod Ricard, Rey Campero, EL Silencio Holdings Inc., Diageo Plc, llegal Mezcal, Sauza Tequila, Pensador Mezcal, Craft Distiller, William Grant & Sons Ltd., Sombra Mezcal, and among others.

Key Developments:

• • In 2021, Madre Mezcal, the fastest growing mezcal brand in the US and has raised USD 3 million in a Series A funding led by venture capital studio Room 9. The brand will use the fund to expand its product range, distribution, and marketing efforts.
  • In 2020, Pernod Ricard formed partnership with super-premium mezcal Ojo de Tigre. This expansion will recruit the next generation of drinkers and guide more mezcal lovers through the category of super-premium brands.

Segments covered in the Report:

The global Mezcal market has been segmented on the basis of type, Distribution Channel, and regions. Based on type, the market is segmented into Mezcal Joven, Mezcal Reposado, Mezcal Anejo, and Others. Based on Distribution Channel, the market is segmented into Offline, Online.

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Market Segmentation

Global Mezcal Market by Type

• • Mezcal Joven
  • Mezcal Reposado
  • Mezcal Anejo
  • Others

Global Mezcal Market by Distribution Channel

• • Offline
  • Online

Global Mezcal Market by Region

• • North America Mezcal Market (Option 1: As a part of the free 25% customization)

    • North America Mezcal Market by Type
    • North America Mezcal Market by Distribution Channel
    • US Mezcal Market All-Up
    • Canada Mezcal Market All-Up

  • Europe Mezcal Market (Option 2: As a part of the free 25% customization)

    • Europe Mezcal Market by Type
    • Europe Mezcal Market by Distribution Channel
    • UK Mezcal Market All-Up
    • Germany Mezcal Market All-Up
    • France Mezcal Market All-Up
    • Spain Mezcal Market All-Up
    • Rest of Europe Mezcal Market All-Up

  • Asia-Pacific Mezcal Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Mezcal Market by Type
    • Asia-Pacific Mezcal Market by Distribution Channel
    • China Mezcal Market All-Up
    • India Mezcal Market All-Up
    • Japan Mezcal Market All-Up
    • Rest of APAC Mezcal Market All-Up

  • RoW Mezcal Market (Option 4: As a part of the free 25% customization)

    • RoW Mezcal Market by Type
    • RoW Mezcal Market by Distribution Channel
    • Brazil Mezcal Market All-Up
    • South Africa Mezcal Market All-Up
    • Saudi Arabia Mezcal Market All-Up
    • UAE Mezcal Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Mezcal Market All-Up

Major Players Operating in the Mezcal (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Pernod Ricard
  • Rey Campero
  • EL Silencio Holdings Inc.
  • Diageo Plc, llegal Mezcal
  • Sauza Tequila
  • Pensador Mezcal
  • Craft Distiller
  • William Grant & Sons Ltd.
  • Sombra Mezcal