MOROCCO PAINTS AND COATINGS MARKET

Morocco paints and coatings market is forecast grow at a steady CAGR of 3.4% during the forecast years between 2025-2032 owing to rapid urbanization and industrial development alongside a surge in construction activity.

Major Market Drivers and Emerging Trends

Market growth is largely propelled by growth in construction and industrial sectors supported by urbanization along with governmental infrastructure initiatives. Construction initiatives in Morocco are fundamental in the economic advancement as they create employment opportunities and stimulating growth in housing and commercial sectors. The country is currently home to around 90 major construction projects with 60% in progress and 40% in planning. This creates a substantial opportunity for the paints and coatings market in the country.

The growing investments in construction and public infrastructure are primarily driven by structural programs especially the ongoing reconstruction and revitalization of regions affected by the earthquake in Al Haouz. Infrastructure improvements in these areas will be backed by an extensive five-year development initiative including structural projects estimated at about USD 12 billion. The 2030 port development plan in Morocco with an investment of around USD 7.5 billion which seeks to modernize and extend 27 ports also creates a significant need for paints and coatings in the construction sector.

The other factor supporting Morocco paints and coatings market size growth is the thriving automotive sector in the country. Morocco in 2023 officially took the lead as the top automotive exporter to the EU surpassing giants including Japan and China. The country’s growing production of finished vehicles will contribute to an expanded trade relationship with Europe which fosters continued market growth in the coming years. Modern coatings for automobiles must deliver protection from corrosion and UV exposure along with creating a visual impact with attractive colors. The vehicle benefits from improved protection through a durable paint finish while manufacturers can simultaneously raise its aesthetic value and financial worth. Various industrial coatings are used to keep the paintwork intact and provide lasting protection for the vehicle. While they can add visual appeal, their primary role is to protect the underlying paint.

Based on resin type, acrylic resins hold a dominant position in the market. Acrylic resins provide features such as clarity and UV resistance where their use in waterborne systems contribute to lower VOC emission. They are primarily used in the construction sector for premium finishes on roofs and various other surfaces. In applications like walls and roofing, these coatings can provide elastomeric finishes which enhance UV resistance when combined with certain fluids. Acrylic paints and coatings are used beyond construction including in automobiles and electrical products.

Based on technology, waterborne coatings are increasingly popular because of their environmentally friendly properties and minimal VOC emissions. These coatings have also gained considerable popularity recently due to their better safety standards and outstanding performance. Waterborne formulations release much lower VOC levels compared to solvent-based coatings which are dangerous pollutants known to harm air quality and health. Waterborne coatings thereby offer an eco-friendly solution while ensuring compliance with rigorous environmental standards. These coatings are adaptable and are used in various industries including architecture and automotive to coat a wide range of substrates like metal or wood.

Based on end-use industry, the architectural sector leads the market share. The market in Morocco is primarily driven by architectural coatings supported by significant housing and commercial building developments. Paints and coatings are applied not only for decoration and color but also to serve various functional purposes depending on the particular room and its environment. With Morocco seeing a significant increase in tourism, the requirement for hotel building projects is also set to grow thereby stimulating the architectural coatings segment growth.

Top Market Players

Various major companies in the market include Kansai Paint, Nippon Paint, Colorado, Akzo Nobel, among others.

Key Development

• • In 2022, an advanced vertical powder coating unit has been installed by Alpha Group which is a Moroccan company renowned for its aluminum profile extrusion and powder coating services. The line enables the company to increase its production capabilities, guaranteeing 12,000 tons of superior coated profiles are produced every year.

Segments covered in the Report:

The Morocco Paints and Coatings Market has been segmented on the basis of Resin Type, Technology, and End-use Industry. Based on the Resin Type, the market is segmented into Acrylic, Alkyd, Epoxy, Polyester, Polyurethane, and Others. Based on the Technology, the market is segmented into Water-borne Coatings, Solvent-borne Coatings, Powder-based, and Others. Based on the End-use Industry, the market is segmented into Architectural and Industrial. The Architectural segment is further segmented into Residential and Non-Residential. The Industrial segment is further segmented into General Industrial, Protective, Automotive, Wood, Marine, Packaging, and Others.

Market Segmentation

Morocco Paints and Coatings Market by Resin Type

• • Acrylic
  • Alkyd
  • Epoxy
  • Polyester
  • Polyurethane
  • Others

Morocco Paints and Coatings Market by Technology

• • Water-borne Coatings
  • Solvent-borne Coatings
  • Powder-based
  • Others

Morocco Paints and Coatings Market by End-Use Industry

• • Architectural
    • Residential
    • Non-Residential
  • Industrial
    • General Industrial
    • Protective
    • Automotive
    • Wood
    • Marine
    • Packaging
    • Others

Morocco Paints and Coatings Market Leading players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Colorado SA
  • Astra Peintures
  • Akzo Nobel SA (Astral)
  • Facop Peintures
  • Kansai Paint
  • Nippon Paint