GCC Natural Sweeteners Market

GCC Natural Sweeteners Market Overview

Natural sweeteners are defined as carbohydrates that are extracted from seeds, trees, vegetables, nuts, and roots. They are considered as a substitute for sugar and are widely adopted by people having obesity or diabetes. Molasses, honey, maple syrup, date sugar, and xylitol are some of the most widely used natural sweeteners.

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Major GCC Natural Sweeteners Market Drivers

One of the biggest factors that is surging the growth of the GCC natural sweeteners market size includes the significant shift in the individual’s preference towards naturally sourced ingredients in their food. UAE is among the leading consumer of sugar, with an average person consuming around 213 kg per year, which is equal to 53,591 teaspoons in one year. In 2017, the UAE government implemented a sin tax on sugary drinks and cigarettes, 50% on soda and 100% on energy drinks and tobacco types. The basic aim of this strategy was to improve public health, as the UAE has one of the highest numbers of diabetes patients in the country. Thus, the growing focus of the government on promoting the consumption of healthy food items and ingredients will surge the demand for natural sweeteners market in the GCC region.

The increasing preference for sweeteners made from natural ingredients has led to an upsurge in the usage of stevia in the food and beverage sector as it has a wide range of applications such as in fruits, salads, dairies, and non-alcoholic drinks. As per the International Diabetes Federation (IDF), in 2020, the prevalence rate of diabetes disease accounted to 18.3% in Saudi Arabia, 15.5% in Qatar, and 22% in Kuwait. Obesity is increasing at a high rate across the GCC countries, with 60% of the patients are adults, and 40% are below the age of 18. This factor is encouraging individuals to opt for natural sweeteners to reduce the chances of contracting diabetes and obesity.

Restraint in the GCC Natural Sweeteners Market

On the other edge of the spectrum, the high cost of natural sweeteners due to high typeion costs in their manufacturing which is a major factor that is likely to hamper the growth of the sweeteners market in the short run, which can be overcome through technological advancements.

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Type – Segment Analysis

Based on type, stevia segment is projected to grow at a faster CAGR during the forecast period. The increasing preference of consumers towards food and healthy meals having stevia as a substitute for sugar is one of the biggest factors that is contributing to the segment growth. Stevia contains several sterols and antioxidants compounds, such as kaempferol, which helps in decreasing the pancreatic cancer risks by 20%.

Application – Segment Analysis

Based on the application, beverage segment is predicted to dominate the GCC market during the forecast period. This is attributed to the increasing usage of zero-sugar sweeteners in beverages. Stevia is one of the most commonly used natural sweeteners used in different types of beverages. It is a natural sweetener that has decreased calorie and zero glycemic index, making it feasible for usage in soft drinks, flavoured water, fruit juices, and other types of juices. The Coca-Cola Company offers Coca-Cola Life, with reduced calorie cola sweetened with a blend of sugar and stevia leaf extract.

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Countries – Segment Analysis

Based on the countries, Saudi Arabia is projected to grow at a faster CAGR during the forecast period. As per a report by the IDF, in 2019, there were 463 million diabetes patient in the world, out of which 55 million people in the MEAN region had diabetes. This number is expected to grow and touch around 108 million by the end of 2045. The prevalence of diabetes in adults is 18.3%, while the total cases of diabetes in adults accounted to 4,275,200 for the year 2019. Thus, the increasing prevalence of diabetes in the country is encouraging individuals to opt for natural sweeteners rather than opting for traditional sugar. Moreover, the accelerating demand for stevia, especially from people having obesity and diabetes, is further surging the growth of the natural sweeteners market in Saudi Arabia.

The GCC natural sweeteners market is segmented based on the type, application, and countries. Based on type, the market is segmented into stevia, xylitol, sorbitol, mannitol, erythirol, and others. Based on application, the market is segmented into beverages and food products. Based on countries, the market is segmented into UAE, Saudi Arabia, Oman, Kuwait, and the Rest of GCC.

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Market Segmentation

GCC Natural Sweeteners Market by Type

• • Stevia
  • Xylitol
  • Sorbitol
  • Mannitol
  • Erythritol
  • Others

GCC Natural Sweeteners Market by Application

• • Beverages
  • Food Products
    • Confectionery
    • Baked Products
    • Frozen Desserts
    • Others

    GCC Natural Sweeteners Market by Countries

• • UAE Natural Sweeteners Market All-Up (Option 1: Free 25% Customization)
  • Saudi Arabia Natural Sweeteners Market All-Up (Option 2: Free 25% Customization)
  • Oman Natural Sweeteners Market All-Up (Option 3: Free 25% Customization)
  • Kuwait Natural Sweeteners Market All-Up (Option 4: Free 25% Customization)
  • Rest of GCC Natural Sweeteners Market All-Up (Option 5: Free 25% Customization)