Oatmeal Market

Oatmeal Market was valued at USD 580 million in 2019 and is expected to register a CAGR of 2.5% during the forecast period.

Introduction of the Oatmeal Market Report

Oatmeal is a kind of porridge that is made from steel-cut, milled, or rolled oat grains. Presently, oatmeal is identified through the degree of processing, which affects its flavor, texture, and cooking time. Mainly, more processed oat is cooked faster. Oatmeal consists of therapeutic medicine to cure a wide range of skin conditions, including itching and irritation. It has high nutrient content such as starchy carbohydrates, vitamins, high protein, dietary fiber, and mineral. It is a convenient food, which is easy to cook and accomplishes daily nutritional requirements of the body.

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The key factors proliferating the growth of the global oatmeal market include the increasing demand for convenience food and the rising preference for healthy meals. Rapid urbanization, along with the increasing disposable income has changed the lifestyle of people across the world, is further surging the market’s demand. It has been observed that in the present scenario urban population consist of young individuals who are comparatively more concerned about health rather than older people. Moreover, individuals who prefer to lead fitness-oriented lifestyle care about intake of nutrition, work-related stress, and the environment. Consumers prefer to have foods with additional health benefits in order to manage health-related concerns such as obesity, heart diseases, and high cholesterol. Oat has a perfect composition of nutrients, which makes it suitable for breakfast. It is a convenient meal, which could be cooked quickly and easily. Various health benefits offered by oatmeal such as reduced blood sugar, improved cholesterol level, weight management, reduced risk of asthma, and relieving constipation will further encourage the consumers to opt for this product. However, the availability of substitutes for oatmeal might hamper the growth of the market.

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Based on product, the market is segmented into whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and others. Among these, instant oats segment is expected to witness a higher CAGR during the forecast period. This is attributed to the high demand for ready to eat food products. Instant oats are pre-cooked oats and could be prepared easily by adding hot water or milk. The easy consumption feature of instant oats is another factor that will support the growth of the segment during the forecast period.

On the basis of the distribution channel, the market is segmented into hypermarket & supermarket, speciality retailers, convenience stores, independent retailers, and others. Among these, the hypermarket & supermarket segment would lead the market during the forecast period. Hypermarkets & supermarkets offer a wide range of food products within a single store, which will further fuel the growth of the segment.

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Based on the region, Asia-Pacific is projected to witness a higher CAGR during the forecast period. This is due to the increasing population, changing food preference, and the rising health awareness across the region. On the other hand, North America is expected to lead the market during the forecast period owing to the increased adoption of oatmeal by the consumers in their daily routine across the region.

The major players, operating in the market include The Quaker Oats Company, Nature’s Path Foods, Inc., Nestlé S.A, Kellogg NA Co., General Mills, Inc., Hamlyn’s Of Scotland, World Finer Foods, LLC, Weetabix Limited, Cargill, Inc., and Bagrry’s India Ltd, among others.

 The global oatmeal market has been segmented on the basis of type, distribution channel, and region. Based on type, the market is segmented into whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and others. Based on distribution channel, the market is segmented into hypermarket & supermarket, speciality retailers, convenience stores, independent retailers, and others.

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Key questions answered in this research report:

• • At what pace is global oatmeal market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in global oatmeal market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global oatmeal market?
  • Which distribution channel generated maximum revenues in 2019 and identify the most promising distribution channel during the forecast period?
  • What are the various distribution channels of global oatmeal market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Oatmeal Market by Type

• • Whole Oat Groats
  • Steel Cut Oats
  • Scottish Oats
  • Regular Rolled Oats
  • Quick Rolled Oats
  • Instant Oats
  • Others

Global Oatmeal Market by Distribution Channel

• • Hypermarket & Supermarket
  • Specialty Retailers
  • Convenience Stores
  • Independent Retailers
  • Others

Global Oatmeal Market by Region

• • North America Oatmeal Market (Option 1: As a part of the free 25% customization)
    • North America Oatmeal Market by Type
    • North America Oatmeal Market by Distribution Channel
    • US Oatmeal Market All-Up
    • Canada Oatmeal Market All-Up
  • Europe Oatmeal Market (Option 2: As a part of the free 25% customization)
    • Europe Oatmeal Market by Type
    • Europe Oatmeal Market by Distribution Channel
    • UK Oatmeal Market All-Up
    • Germany Oatmeal Market All-Up
    • France Oatmeal Market All-Up
    • Spain Oatmeal Market All-Up
    • Rest of Europe Oatmeal Market All-Up
  • Asia-Pacific Oatmeal Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Oatmeal Market by Type
    • Asia-Pacific Oatmeal Market by Distribution Channel
    • India Oatmeal Market All-Up
    • Japan Oatmeal Market All-Up
    • Rest of APAC Oatmeal Market All-Up
  • RoW Oatmeal Market (Option 4: As a part of the free 25% customization)
    • RoW Oatmeal Market by Type
    • RoW Oatmeal Market by Distribution Channel
    • Brazil Oatmeal Market All-Up
    • South Africa Oatmeal Market All-Up
    • Saudi Arabia Oatmeal Market All-Up
    • UAE Oatmeal Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Oatmeal Market All-Up

Global Oatmeal Leading Market Players (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • The Quaker Oats Company
  • Nature’s Path Foods, Inc.
  • Nestlé S.A
  • Kellogg Nop0o A Co.
  • General Mills, Inc.
  • Hamlyn’s Of Scotland
  • World Finer Foods, LLC
  • Weetabix Limited
  • Cargill, Inc.
  • Bagrry’s India Ltd