Saudi Arabia Dairy Market

Introduction

A Dairy refers to a production plant where the processing or harvesting of animal milk, mainly from cows, buffaloes, goats, sheep, horses, or camels, takes place. The dairy products consist of a wide variety of milk products such as butter, cheese, ice cream, yogurt, and condensed milk is used for different drinking or cooking purposes. Milk and other dairy food products contain an ample amount of nutrients and acts as a good source of calcium, vitamin D, potassium, and other essential nutrients. Dairy products are readily available across various distribution channels, including hypermarket/supermarket, convenience stores, online platforms, and other platforms.

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Saudi Arabia Dairy Market Opportunities, Trends and Drivers

Primary factors driving Saudi Arabia dairy market are growing consumption of milk, increasing demand for packaged dairy items and rising preference for halal food due to religious reasons. Government of Saudi Arabia imposed strict lockdowns and closed borders during covid-19 outbreak to contain the spread of virus, which has increased the interest of public towards cooking and baking, which in turn boosted the demand for dairy products like butter and cream in the country. Moreover, increasing consumers inclination towards adopting healthy lifestyles, growing diabetic population and significant presence of camels in Saudi Arabia, are propelling the Saudi Arabia camel dairy market.

Growing consumption of dairy-related products such as ice cream, soy products, and cream across consumers from all age groups will complement the demand of the dairy market in the region. Furthermore, consumers are now becoming aware about the exceptional nutritional value offered by dairy products. The easy availability of these products across various platforms will have a positive impact on the surging demand of the market over the forecast period. Various global giants are mainly focusing on the development of advanced packaging of dairy products to improve their lifespan and to cater the changing demand of the customers. Growing emphasis of the companies towards advertising and marketing of dairy foods in Saudi Arabia will further attract new customer base to the Dairy market in this region.

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On the basis of the product type, the yogurt segment is projected to grow at a higher CAGR during the forecast period attributed to the drastic increase in the consumption of yogurt among the consumers driven by its remarkable health benefits and easy availability of a wide range of flavors across various platforms in Saudi Arabia. The significant shift in the consumer’s demand towards healthier food and beverages will surge the growth of yogurt as it contains fewer calories and a good amount of nutrition.

Based on the distribution channel, the supermarkets/hypermarkets segment is anticipated to lead the market over the forecast period due to the easy availability of a wide range of products under one roof at attractive discount offers. The supermarket/hypermarket is considered as the best platform to launch new products in the market. On the other hand, the Online segment is projected to grow at a higher CAGR over the forecast period due to the 24*7 access to these stores and they provide an option of easy product comparison. The adoption of modern lifestyle, increasing penetration of smartphones, and long working hours have shifted the consumer’s demand towards e-shopping to save their time and money.

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Various notable players operating in Saudi Arabia Dairy market include Almarai Company, FrieslandCampina, Nestle, Al Safi Danone Co. Ltd., SADAFCO, Nadec, Najran Dairy Co. Ltd., Nada Dairy, Arla Foods Saudi Arabia, United National Dairy Co., and Marmum Dairy LLC, among others.

Key Developments:

• • In July 2019, Arla Foods announced that it has signed a licensing agreement, which will allow the company to use Kraft brand for its cheese portfolio (acquired from Mondeléz International) for coming 12 years in Middle East.
  • In February 2018, Arla Foods, a major dairy company based out of Denmark, announced the launch of its organic milk product in Saudi Arabia. This product launch is aimed at expanding company’s presence in the Middle East and North Africa (MENA) region.

The Saudi Arabia Dairy market has been segmented based on Product Type and Distribution Channel. Based on Product Type, the market is segmented into Milk, Cheese, Butter, Dairy Desserts, Yogurt, and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail Stores, and others.

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Key questions answered in this research report:

• • At what pace is the Saudi Arabia Dairy market growing? What will be the trend in growth in the future?
  • What are the key drivers and restraints in the Saudi Arabia Dairy market? What will be the impact of drivers and restraints in the future?
  • Which distributional channel generated maximum revenues in 2019 and identify the most promising distributional channels during the forecast period?
  • What are the various types of product in the Saudi Arabia Dairy market, and how are they poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation:

Saudi Arabia Dairy Market by Product Type

• • Milk
  • Cheese
  • Butter
  • Dairy Desserts
  • Yogurt
  • Others

Saudi Arabia Dairy Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialist Retailers
  • Online Retail stores
  • Others

Saudi Arabia Dairy Leading Players (Option: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Almarai Company
  • Al Safi Danone Co. Ltd.
  • SADAFCO
  • Nestle
  • Nada Dairy
  • Nadec
  • Najran Dairy Co. Ltd.
  • Arla Foods Saudi Arabia
  • FrieslandCampina
  • United National Dairy Co.
  • Marmum Dairy