Saudi Arabia Family Entertainment Center Market

The Saudi Arabia Family Entertainment Center market was estimated to be USD xx Million in 2020 and is anticipated to touch USD xx Million by the end of 2028, while increasing at a CAGR of 9% to 12% during the forecast period (2021-2028).

Introduction of the Saudi Arabia Family Entertainment Center Market Report

A family entertainment center is a place that maximizes family fun by offering new and diverse entertainment activities for everyone. These centers are small, medium as well as with large facilities and majorly serve in the small and big cities. A family entertainment center provides various entertainment activities, which include gaming zones, redemption machines, rides, arcade games, indoor and outdoor playground systems, among others.

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Market Dynamic

Key Drivers and Emerging Trends

The major factors augmenting the growth of the family entertainment center market in Saudi Arabia are the increasing availability of diversified gaming and entertainment options, the launch of FECs supporting family activities, F&B integration, and participatory play, and the growing investments by malls. The family entertainment center market has become extensively competitive due to the rise in the number of companies catering to entertainment and gaming. Moreover, there is a wide range of variety for new gaming equipment and entertainment activities that are being added by various family entertainment center companies, which include Go Karts, Climbing Walls, thrilling Free Fall Rides, Fun Fitness Classes, Laser Tags, etc. These new activities attract a massive range of population and provide more excitement and fun. These factors are surging the growth of the family entertainment center market in Saudi Arabia.

As per the Family Entertainment Center market analysis, there is a constant focus on the introduction of AR and VR gaming technologies in family entertainment centers. Various malls in the country are looking to house the best in the VR gaming, which is providing shape to the VR gaming in family entertainment centers. Moreover, the AR and VR gaming concept is increasing the business value of the malls with the help of this new disruptive technology. Furthermore, there are various ongoing initiatives by several organizations to increase the prevalence of AR and VR gaming concept in the country. For instance, Dubai Entertainment and Leisure Show (DEAL), which is the global industry exhibition, packed a spectrum of VR concepts that is specifically catering to the Saudi Arabian and GCC markets. Moreover, AR has made a significant impact in the gaming industry in recent years after the introduction of the interactive experience of real-world environment, where any object of real world gets augmented. Various entertainment center companies are now substantially investing in VR and AR technology to incline more customers. For instance, in 2019, Bounce Inc announced the launch of KSA’s first multi-player VR gaming center in Riyadh, which offers an experience for guests to enter the virtual world together with their families.

Restraint in the Saudi Arabia Family Entertainment Center Market

The increase in ticket prices and home gaming and mobile devices are some factors that might restrain the growth of the family entertainment center market in Saudi Arabia. It is witnessed that there has been a continuous increase in the prices of tickets of family entertainment centers due to the several economic factors, such as inflation. Moreover, the growing inclination of the population towards high-end gaming devices, such as Xbox, is another factor that is expected to hamper the growth of the market.

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Type – Segment Analysis

Based on the type, the rides segment is anticipated to grow at a faster CAGR over the forecast period. This is majorly attributed to the increasing significance of new mechanical rides that attract children and their families to buy tickets for these rides. There is wide range of rides that are available in various FECs, which include mechanical bull rides, kiddie rides, bumper cars, family rides, electro-mechanical rides, carousels and twists, gravity rides, among others. These factors play a crucial role in supplementing the growth of the rides segment in the family entertainment center market in Saudi Arabia.

Revenue Sources – Segment Analysis

Based on the revenue sources, the entry fees & ticket sales segment is projected to grow at a higher CAGR during the forecast period owing to the rising presence of family entertainment centers in shopping malls in the Kingdom of Saudi Arabia. Entry fees & ticket sales is the major revenue source for all family entertainment center companies as visitors have to provide entry fees to get inside a FEC and experience various facilities inside the area. Furthermore, there are various sections which require people to buy tickets to enjoy the services that are not included in the entry fees. These factors are significantly contributing to the growth of the entry fees & ticket sales in the family entertainment center market in Saudi Arabia.

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Key Developments:

• • In 2021, CEC Entertainment, Inc., which is the parent company of American fast-food brand Chuck E. Cheese, announced its plan to open 100 new outlets across the globe over the coming period, with atleast 25 in the kingdom of Saudi Arabia. The firm currently owns two franchisee partners in Saudi Arabia and is looking for the expansion in the country.
  • In 2021, Al Hokair Group announced that it is aiming to open around 57 food & beverage outlets in coming 12 to 16 months in their family entertainment centers in the country. Moreover, the company has planned to open 50 more retail stores in the abovementioned period in the kingdom of Saudi Arabia.
  • In 2019, CAVU Designwerks, which is the media-based attractions specialist, announced its aim to establish its presence in the Middle East with its new branch that will service in Beirut, Riyadh, and Abu Dhabi. This new branch will enable the company to create close relationships with and provide a high-quality service to clients in the area.

Segments covered in the Report:

The Saudi Arabia Family Entertainment Center market is segmented into revenue sources, facility size, and type. Based on the revenue sources, the market has been segmented into entry fees & ticket sales, food & beverage, advertising, and merchandising. Based on the facility size, the market has been segmented into <10000 Sq. Ft., 10001-30000 Sq. Ft., and >30000 Sq. Ft. Based on the type, the market has been segmented into arcade studios, AR & VR gaming zones, rides, and others.

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Key questions answered in this research report:

• • At what pace is Saudi Arabia Family Entertainment Center market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Saudi Arabia Family Entertainment Center market? What will be the impact of drivers and restraints in the future?
  • Which application generated maximum revenues in 2020 and identify the most promising application during the forecast period?
  • What are the various Revenue Sources areas of Saudi Arabia Family Entertainment Center market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Saudi Arabia Family Entertainment Center Market by Revenue Sources

• • Entry Fees & Ticket Sales
  • Food & Beverage
  • Advertising
  • Merchandising

Saudi Arabia Family Entertainment Center Market by Facility Size

• • <10000 Sq. Ft.
  • 10001-30000 Sq. Ft.
  • >30000 Sq. Ft.

Saudi Arabia Family Entertainment Center Market by Type

• • Arcade Studios
  • AR & VR Gaming Zones
  • Rides
  • Others (Soft Play, Role Play, etc.)