Saudi Arabia Infant Formula Market

Introduction of the Saudi Arabia Infant Formula Market Report

Infant formula, also known as baby formula, refers to the manufactured food which is specially designed and marketed for feeding to babies and infants below 12 months of age. According to the U.S. Federal Food, Drug, and Cosmetic Act (FFDCA), infant formula is a food product that purports to be solely used as a food for infants by reason of its simulation of human milk.

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Key Drivers and Emerging Trends

The Infant Formula market is experiencing strong growth in demand during the forecast period. The growing attention and emphasis on the nutritional requirements of infants is one of the major factors that is contributing to the growth of the market. The drastic rise in the number of working females and mothers has directly boosted the sales of infant formula in Saudi Arabia. The government of Saudi Arabia has loosened travel restrictions on women related to personal rights, such as allowing women to drive. These reforms have encouraged the women population to work and manage their household tasks at the same time. The baby infant formula offers numerous advantages such as improved convenience for the parents as it allows the parents to share the feeding duties and provides no maternal restrictions for the mothers, hence giving them the flexibility to eat or drink or to take medications. Furthermore, the strong demand for trusted quality baby food products among the parents is another factor that is driving the growth of the market.

The accelerating demand for clean label, plant-based, and organic products has surged the demand for infant formula products. The parents are shifted from chemical ingredients based on baby food products to all-natural and plant-based ingredients, which is opening new doors for the growth of the market over the coming years.

Restraint in the Saudi Arabia Infant Formula Market

On the other edge, the government of Saudi Arabia has been largely focusing on encouraging breastfeeding among the women population. The various programmes and policies such as Health and Nutrition Care Systems, Maternity Protection, and other initiatives are likely to hamper the market growth over the coming years.

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Product- Segment Analysis

Based on the Product, Infant Milk Formula is expected to grow at a faster CAGR in the Saudi Arabia Infant Formula market during the forecast period. This is mainly due to the increasing number of baby population, along with the growing increasing purchasing power of the middle-class population in the country. In addition to this, the increasing awareness regarding the numerous benefits of infant formula, in the form of powder and liquid, among parents is further encouraging the parents to opt for infant milk formula.

Form – Segment Analysis

On the basis of Form, the powder segment is predicted to dominate the market during the forecast period. The easy handling feature as compared to the liquid form is one of the major factors that is increasing the demand of the segment. Moreover, numerous infant formula ingredients such as proteins, carbohydrates, and prebiotics are increasingly used for the manufacturing of infant formula, which will further increase the growth of the segment.

Distribution Channel – Segment Analysis

Based on the Distribution Channel, Supermarkets distribution channel is expected to dominate the market during the forecast period owing to the easy availability of a wide range of products under one roof. Furthermore, the increasing number of organized retail stores in Saudi Arabia is motivating the parents towards the adoption of supermarkets for shopping. On the other edge, the online distribution channel segment is projected to grow at a faster CAGR over the forecast period. The increasing penetration of the internet, followed by the ease of product selection and free home delivery option are the major factors that will boost the demand of the market.

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Segments covered in the Report:

The Saudi Arabia Infant Formula market has been segmented on the basis of product, form, and distribution channel. Based on product type, the market is segmented into infant milk formula, follow up milk formula, growing up milk formula and specialty baby milk formula. Based on form, the market is segmented into Powder and Liquid. Based on distribution channel, the market is segmented into online, supermarkets, specialized stores, and others. 

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Key questions answered in this research report:

• • At what pace is Saudi Arabia Infant Formula market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Saudi Arabia Infant Formula market? What will be the impact of drivers and restraints in the future?
  • Which Product generated maximum revenues in 2022 and identify the most promising Product during the forecast period?
  • What are the various forms of Saudi Arabia Infant Formula market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Saudi Arabia Infant Formula Market by Product Type

• • Infant Milk Formula
  • Follow Up Milk Formula
  • Growing Up Milk Formula
  • Speciality Baby Milk Formula

Saudi Arabia Infant Formula Market by Form

• • Powder
  • Liquid

Saudi Arabia Infant Formula Market by Distribution Channel

• • Online Stores
  • Supermarkets
  • Specialized Stores
  • Others