Set Top Box Market

Set Top Box Market Overview

A set top box refers to a hardware device that is connected to a television and some external broadcasted signal source. It allows a digital signal, which is sent through several sources including satellite, a cable connection, and ultra-high frequency antenna among others, to be received, decoded, and displayed on a television. A set-top box enables a television set to become user interface to the Internet and enables two-way communication, thus offering interactive features such as adding premium channels directly from the device, incorporating Internet access, and other services including pay-per-view, digital TV, and video on demand.

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Major Set Top Box Market Drivers

The global Set Top Box market is expected to grow at a significant rate during the forecast period. The growing internet penetration, rising digitization of television networks, and increasing demand of seamless, high-quality video streaming are some of the key factors driving the growth of the market. Additionally, growing shift of consumers from conventional platforms towards digital formats including OTT and IPTV platforms and rise in the demand of value-added services with set top boxes such as channel pack subscriptions, Video on Demand (VoD) services, HD channels, digital video recording, and interactive videos is further augmenting the growth of the market. Moreover, gradual rise in the affordability of smart televisions and technological advancements in the set top boxes including the introduction of motion sensors, IOT (Internet of Things) integration, Bluetooth connectivity, virtual reality and artificial intelligence, development of hybrid and Android STBs, and voice assistant features are expected to provide huge growth opportunities to the market in the coming years.

Restraints in the Global Set Top Box Market

The increasing cost of production and the lack of high speed internet and data storage infrastructure are certain factors that are likely to hamper the growth of the market.

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Type – Segment Analysis

Based on type, the OTT segment is predicted to grow at a significant CAGR during the forecast period. This is mainly due to the increasing demand for OTT platforms, such as Amazon Prime Video, Hulu, and Netflix. In addition, OTT set top boxes offer several benefits such as voice-enabled remote interaction, Bluetooth Low Energy (BLE), live streaming video, and ultra-high-definition resolution. This factor is further anticipated to augment the segment growth.

Resolution Type – Segment Analysis

On the basis of the resolution type, the ultra-HD and higher segment is anticipated to dominate market during the forecast period. This can be attributed to the rising demand for enhanced high-quality video content among the viewers. Moreover, the growing awareness pertaining to internet-based set-top boxes and rising purchasing of ultra-high-definition TVs are expected to stimulate the growth of the market during the forecast period.

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Regional – Segment Analysis:

Based on the region, the North America is anticipated to dominate the market during the forecast period. This is mainly due to the rapid economic development, increasing demand for high-end electronic products, and the growing adoption of 4K set-top boxes in the region. On the other hand, the Asia-Pacific is expected to grow at a higher CAGR over the forecast period. This can be attributed to the growing consumer awareness related to the application of OTT and IPTV Set Top Boxes. Moreover, the strong presence of leading Set Top Box vendors in major economies such as China and Japan, has opened new doors for the growth of the market. 

Top Market Players

Various notable players operating in the market include Comcast Corporation, DISH Network L.L.C., Huawei Technologies Co., Ltd., Technicolor SA, ZTE Corporation, Shenzhen Cozhou Electronics Co., Ltd., Echostar Corporation, Kaonmedia Co., Ltd., LG Corporation, and Samsung Electronics Co. Ltd., among others.

Key Developments:

• • In 2020, Comcast Corporation acquired Xumo, a free, ad-supported entertainment video streaming service. Xumo will now be available on multiple streaming platforms, including Comcast’s Internet-connected X1 cable boxes.
  • In 2019, DISH Network LLC announced the integration of Google Assistant to its Hopper line of receivers that allows customers to access and control DISH set-top boxes, view weather updates, find nearby restaurants, view photos on the screen, and manage smart home devices via the DISH voice remote at no additional cost.

Segments covered in the Report:

The global Set Top Box market has been segmented on the basis of type, resolution type, and regions. Based on the type, the market is segmented into DTH, IPTV, Cable, DTT, and OTT. Based on the resolution type, the market is segmented into SD, HD, Ultra-HD and Higher. 

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Key questions answered in this research report:

• • At what pace is global Set Top Boxes market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Set Top Boxes market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Set Top Boxes market?
  • Which type generated maximum revenues in 2019 and identify the most promising type during the forecast period?
  • What are the various resolution types of global Set Top Boxes market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Type, By Resolution Type, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	Comcast Corporation, DISH Network L.L.C., Huawei Technologies Co., Ltd., Technicolor SA, ZTE Corporation, Shenzhen Cozhou Electronics Co., Ltd., Echostar Corporation, Kaonmedia Co., Ltd., LG Corporation, and Samsung Electronics Co. Ltd., among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Set Top Boxes Market by Type

• • DTH
  • IPTV
  • Cable
  • DTT
  • OTT

Global Set Top Boxes Market by Resolution Type

• • SD
  • HD
  • Ultra-HD and Higher

Global Set Top Box Market by Region

• • North America Set Top Box Market (Option 1: As a part of the free 25% customization)

    • North America Market by Type
    • North America Market by Resolution Type
    • US Market All-Up
    • Canada Market All-Up

  • Europe Set Top Box Market (Option 2: As a part of the free 25% customization)

    • Europe Market by Type
    • Europe Market by Resolution Type
    • Europe Market by Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Set Top Box Market (Option 3: As a part of the free 25% customization)

    • Asia-Pacific Market by Type
    • Asia-Pacific Market by Resolution Type
    • Asia-Pacific Market by Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Set Top Box Market (Option 4: As a part of the free 25% customization)

    • RoW Market by Type
    • RoW Market by Resolution Type
    • RoW Market by Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Set Top Boxes (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Comcast Corporation
  • DISH Network L.L.C.
  • Huawei Technologies Co., Ltd.
  • Technicolor SA
  • ZTE Corporation
  • Shenzhen Cozhou Electronics Co., Ltd.
  • Echostar Corporation
  • Kaonmedia Co., Ltd.
  • LG Corporation
  • Samsung Electronics Co. Ltd.