Smoothies Market

GMI Research analysis indicates that the Smoothies Market is slated to register a healthy CAGR of 8.1% over the forecast period, till 2029.

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Market Dynamic

Key Drivers and Emerging Trends

Increasing consumption of healthy beverages is one of the major factors that has shifted the gears for the global smoothies market. Smoothies are still niche but continue to see robust growth driven by the increasing demand for fruit juices that offer added benefits and various innovations supported with high marketing investments by key brands such as Innocent (Coca-Cola). During the last few years, the number and volume of HPP beverages have significantly increased. Thus, this will boost the global smoothie industry growth.

According to the “European Fruit Juice Association”, smoothies have now reached double digits in Europe; although it has a small consumer base however a noticeable difference in consumer behavior in recent years has been observed, which has driven the growth of the global smoothies market. In the U.K., during the period of 2018, smoothies’ launches have risen 10%, while France witnessed an impressive 55% rise, which is another factor that has contributed to the expansion of the smoothies industry. Healthy nutrition trends have a great impact on the consumer perception of smoothies, thus shifting the focus towards smoothies over the coming years.

Restraint in the Smoothies Market

As per the smoothie industry analysis, the increasing concerns related to the levels of toxicity in pesticides and other health issues is likely to hamper the growth of the global smoothies market share.

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Product – Segment Analysis

Based on the product, fruit-based smoothies is expected to dominate the growth of the global smoothies market over the forecast period. This is due to the rising demand for healthy beverages across the globe. Increasing healthcare awareness among the consumers regarding healthy beverages like smoothies, as the population wants to spend on a healthy lifestyle, is further contributing to the market growth.

Distribution Channel – Segment Analysis

Based on the distribution channel, the restaurant segment is expected to grow at a higher CAGR in the global smoothies market over the forecast period.  The expansion in the restaurant and food and services industry is taking at a healthy pace. The optimistic consumer behavior is inspiring the healthy beverage industry to grow at a rapid rate, which has driven the retail sector. The National Restaurant Association expects total U.S. employment to increase at a 0.7% average annual rate between 2018 and 2030. The 2018 to 2030 period is likely to feature stretches of stronger growth, which has driven the restaurant segment growth.

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Regional – Segment Analysis:

Based on the region, the North America region is expected to dominate the global smoothies market over the forecast period. With the increasing number of smoothie franchises in America, consumption is also growing simultaneously. For example, Orange Julius, Smoothie King, Tropical Smoothie Café, and Jamba have been continuously working on the expansion in the region. This is mainly due to the strong presence of the key players in the region, such as HAPPY PLANET FOODS, Naked Juice Company, and Tropical Smoothie Café, which has resulted in an increase in the market share of the region.

Top Market Players

Some of the leading players operating in the market include HAPPY PLANET FOODS., Jamba Juice Franchisor SPV LLC., Naked Juice Company., Smoothie King., Tropical Smoothie Cafe, LLC, The Coca-Cola Company., Danone, Bolthouse Farms, Inc., Ella’s Kitchen (Brands) Limited, and The Kraft Heinz Company, among others. 

Key Developments:

• • In 2020, Smoothie King launches new metabolism boost smoothies, which is in great demand. This strategic initiative has helped the company to meet the consumer requirement and upgraded the product portfolio.

Segments covered in the Report:

The global smoothies market has been segmented based on product, distribution channel, and regions. Based on product, the market is segmented into fruit-based, dairy-based and others. Based on distribution channel, the market is segmented into restaurants, smoothie bars, supermarkets, and convenience stores. 

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Key questions answered in this research report:

• • At what pace is the global smoothies market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the global smoothies market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global smoothies market?
  • Which product generated maximum revenues in 2021 and identify the most promising product during the forecast period?
  • What are the various distribution channel areas of the global smoothies market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global smoothies Market by Product

• • Fruit-Based
  • Dairy-Based
  • Others

Global smoothies Market by Distribution Channel

• • Restaurants
  • Smoothie Bars
  • Supermarkets
  • Convenience Stores

Global smoothies Market by Region

• • North America Smoothies Market (Option 1: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Smoothies Market (Option 2: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Smoothies Market (Option 3: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Smoothies Market (Option 4: As a part of the free 25% customization)
    • By Product
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Smoothies Market (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • HAPPY PLANET FOODS
  • Jamba Juice Franchisor SPV LLC
  • Naked Juice Company
  • Smoothie King
  • Tropical Smoothie Café, LLC
  • The Coca-Cola Company
  • Danone
  • Bolthouse Farms, Inc.
  • Ella’s Kitchen (Brands) Limited
  • The Kraft Heinz Company