Social Media Management Market

Social Media Management Market size reached USD 14.8 billion in 2021 and is estimated to reach USD 68.9 billion in 2029 and the market is estimated to grow at a very high CAGR of 21.2% from 2022-2029.

Social Media Management Market Overview

Social Media Management market can be defined as a platform for interacting with the audience and spreading its content over social media platforms such as YouTube, Twitter, Instagram, Pinterest, etc. This tool can help to focus on the best media platforms to bring back the fastest return on investment. Additionally, it provides maximum exposure and procures more leads to the business.

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Major Social Media Management Market Drivers

The factors driving the global Social Media Management Market include an increase in the use of digital marketing and the implementation of digital techniques in business, which has boosted the growth of this market. This is due to increasing digital strategies such as promotion on digital platforms and increasing customer enhancement by businesses using social media management. Moreover, it helps to understand the unstructured social data by retrieving information about the customer’s needs and according plan to achieve high sales and profit. It also allows companies to improve their presence by understanding and analyzing competitor and consumer behavior from social media platforms by monitoring, advertisement, CRM, etc. Such factors have boosted the growth of the global social media management market. Furthermore, with growing technological advancement company launch new product such as Google has created a marketing platform which introduced an Ads creative studio this will be solution to create an advertisement, which allows building compelling experiences for audio, display, and video ads.

Restraint in the Social Media Management Market

However, concern related to the privacy issues and data manipulation while using social media platforms has hampered the growth of global social media management market.

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Deployment Mode – Segment Analysis

Based on the Deployment Mode, cloud-based mode is expected to grow at a higher CAGR rate in the global Social Media Management Market during the forecast period as it provides a solution to access the data remotely from various data centers. Its low cost of operating expenditure allows users to pay per usage and invest more energy and time in concentrating on core business goals. SaaS is in cloud deployment mode controls all the social media management workloads based on the cloud.

Component – Segment Analysis

Based on the Component, the solution segment is expected to grow at a higher CAGR rate in the global Social Media Management Market. Social media marketing use tools and approaches such as advocacy, engagement etc to reach target audiences by various social media channels and engage with them. It utilizes the social media platforms to connect with the audience to for branding, drive website traffic among others. Moreover, it also include publishing content on social media profiles and running social media advertisements which help in managing existing clients and drive new potential customers on various social media networks.

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Regional – Segment Analysis:

Based on the region, North America region is expected to grow at a higher CAGR rate in the global Social Media Management Market as this region is being characterized by the consumer base of social media with high prominence of social media management tools. Rising adoption of social media networks and customer engagement tools across different verticals will boost the growth of this region. Moreover, the presence of leading industry players such as Loreal USA, American Airlines, Bank of America etc. have successfully Utilized social media management as an important tool to observe consumer sentiment and formulate customer growth and retention strategies for North America thus this further boost the growth of this market.

Top Market Players

Various notable players operating in the market, include, Adobe, IBM, Google, Hootsuite Inc., Digimind, Zoho Corporation Pvt. Ltd., Brandwatch., Talkwalker Inc., Agorapulse, Sendible, among others.

Key Developments:

• • In June 2021, Google Marketing Platform has introduced an Ads creative studio. It’s a unified solution platform to create an advertisement, it also allows building compelling experiences for audio, display, and video ads. This Ads Creative Studio will help customers to build and innovate advertisements with easy-to-use user interface.
  • In May 2021, Hootsuite has updated the navigation in mobile so that users can easily filter and review scheduled content over social media platforms

Segments covered in the Report:

The global Social Media Management Market has been segmented on the basis of Deployment Mode, Component, Organization Size, and regions. Based on Deployment Mode, the market is segmented into Cloud and On-premises. Based on Component, the market is segmented into Solutions and Services. Based on Vertical, the market is segmented into BFSI, Retail and Consumer Goods, Government and Public Sector, Healthcare and Life Sciences, IT and Telecom and Others

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Market Segmentation

Global Social Media Management Market by Deployment Mode

• • Cloud
  • On-premises

Global Social Media Management Market by Component

• • Solutions
  • Services Rodent Control

Global Social Media Management Market by Organization Size

• • Small Enterprises
  • Medium-Sized Enterprises

Global Social Media Management Market by Vertical

• • BFSI
  • Retail and Consumer Goods
  • Government and Public Sector
  • Healthcare and Life Sciences
  • IT and Telecom
  • Others

Global Social Media Management Market by Region

• • North America Social Media Management Market (Option 1: As a part of the free 25% customization)

    • By Deployment Mode
    • By Component
    • By Organization Size
    • ByVertical
    • US Market All-Up
    • Canada Market All-Up

  • Europe Social Media Management Market (Option 2: As a part of the free 25% customization)

    • By Deployment Mode
    • By Component
    • By Organization Size
    • ByVertical
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up

  • Asia-Pacific Social Media Management Market (Option 3: As a part of the free 25% customization)

    • By Deployment Mode
    • By Component
    • By Organization Size
    • ByVertical
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up

  • RoW Social Media Management Market (Option 4: As a part of the free 25% customization)

    • By Deployment Mode
    • By Component
    • By Organization Size
    • ByVertical
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Market Name (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Adobe
  • IBM
  • Google
  • Hootsuite Inc.
  • Digimind
  • Zoho Corporation Pvt. Ltd.
  • Brandwatch.
  • Talkwalker Inc.
  • Agorapulse
  • Sendible