SOUTH AFRICA COSMETICS MARKET

South Africa Cosmetics Market has been maintaining a steady growth momentum and it is projected that the market would grow at a CAGR of 5.1% between 2024 and 2031 owing to the rising income and the changing lifestyles of its population.

Major South Africa Cosmetics Market Drivers and Emerging Trends

There has been a rising awareness and concern of beauty standards, as people across different age ranges and genders are increasingly focusing on skincare and makeup, which leads to an expanded demographic of consumers for beauty products. The other factors supporting the growth of South Africa cosmetics market include the rising income and the growing urbanization. With the gradual improvement of the South African economy, disposable incomes have seen a rise which allowed consumers to allocate additional funds to personal care and beauty items. In addition, rapid urbanization has resulted in shifts in lifestyles and a stronger focus on personal presentation. The urban population’s exposure to beauty trends across the globe through social media platforms fueling demand for a wide array of cosmetic products. The impact of social platforms, beauty experts, and digital tutorials has had a substantial impact on shaping consumer choices which further propels the growth of South Africa cosmetics market.

South Africa stands as the leading market in Africa for personal care and beauty products, the production of cosmetics makes up around 1 percent of South Africa’s industrial production in 2018. Major global corporations control the majority of sales within the domestic personal care sector, amounting to 90 percent.

In the country, there is a trend in the integration of organic products into cosmetic production, fueled by rising consumer interest in sustainable and environmentally friendly beauty products which has caused a surge in the desire for naturally sourced and organic options. Addressing this demand, companies are integrating organic ingredients derived from the extensive biodiversity of South Africa, and emphasizing sustainable approaches which involves ethical sourcing and reducing their environmental impact. The rise of organic products has enabled domestic brands to penetrate the market with distinctive and specialized products. However, an unforeseen outcome of this trend includes ensuring the product standard, addressing the increased expenses related to organic ingredients, and acquiring the required certifications.

South Africa cosmetics market is anticipated to see continued expansion in the years ahead due to the increasing demand for personal care and beauty products, innovations and the introduction of new products, and the expansion of digital commerce. However, environmental issues and supply chain disruption can further hinder the growth of South Africa cosmetics market.

Segments covered in the Report:

The South Africa Cosmetics Market has been segmented on the basis of category, distribution channel, and gender. Based on category, the market is segmented into skin and sun care products, hair care products, deodorants, makeup and color cosmetics, fragrances, and others. Based on distribution channel, the market is segmented into retail sales channel and online sales channel. The retail sales channel is further segmented into general departmental stores, supermarkets, drug stores, brand outlets, and others. Based on gender, the market is segmented into men and women.

Market Segmentation:

South Africa Cosmetics Market by Category

• • Skin and Sun care products
  • Hair care products
  • Deodorants
  • Makeup and Color cosmetics
  • Fragrances
  • Others

South Africa Cosmetics Market by Distribution Channel

• • Retail Sales Channel

• • • General departmental store
    • Supermarkets
    • Drug stores
    • Brand outlets
    • Others

• • Online Sales Channel

South Africa Cosmetics Market by Gender

• • Men
  • Women