Sparkling Water Market

Sparkling Water Market was valued at USD 68,240 Million in 2019 and is expected to register a CAGR of 12.6% during the forecast period.

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Market Dynamic

Key Drivers and Emerging Trends

Rising cases of obesity specifically among children, is the reason behind the growth of the market. As per the WHO, in 2019, more than 38 million children under the age of 5 were obese or overweight, and almost half of the population lives in Asia, which has added pace to the market growth. As beverage have health benefits like digestion and weight management due to which it is used by all age groups. Furthermore, over the past few years, the rise in the consumption of healthy beverages like sparkling carbonated water has pushed the market growth. According to Nestlé, a global food and beverage player, around 64% of the consumers prefer prefers functional and beverages with no added calories, which acted as a morning star for the market.

In addition, most of the young age consumers are increasingly opting for sparkling water over plain water. The availability of the flavors helps to increase the market growth and popularity. The health hazards that are associated with sugar beverages are forcing people to prefer to drink bottled water, thus helping in the global market growth. Soft drinks available in the market cause diseases such as diabetes and hypertension; hence consumers prefer to use sugar-free drinks which include flavored bottled water or sparkling bottled water. To improve the growth of the market to the next level, companies are coming up with new flavored variants with no sugar content. For example, PepsiCo, Nestlé, and The Coca-Cola Company are involved in providing flavored sparkling water like raspberry bubbly sparkling water, and cherry bubly sparkling water.

With the growing health awareness, the demand for sparkling water over sugary carbonated drinks and sodas has increased, driving the Sparkling Water Market Share. In addition, the growing awareness about the presence of minerals including magnesium, sodium, and calcium in sparkling water as well as the health benefits which include improves digestion and relieves constipation will further expand the Sparkling Water Market Size. Moreover, the increase in the promotional activities highlighting the importance of hydration has augmented the demand for sparkling water. The increasing emphasis of leading bottled water players towards the production of sparkling water to earn a competitive advantage has favoured the market growth. For instance, in 2021, PepsiCo, Inc. launched five new caffeinated sparkling water flavors, which include blood orange grapefruit, triple berry, mango passion fruit, blueberry pomegranate, and citrus cherry flavors, under its bubbly brand to expand its product portfolio.

Restraint in the Sparkling Water Market

However, the lack of consumer awareness in many regions and the absence of distribution channels will hinder the growth of the market.

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Category – Segment Analysis

Based on the category, plain is expected to dominate the market over the forecast period. This is due to the dominance of plain or unflavoured sparkling water due to its lower price range. Flavored sparkling water costs around US$ 1.72 and normal or unflavoured costs around US$ 0.70, which has positively impacted the demand of the plain market.

Distribution Channel – Segment Analysis

Based on the distribution channel, supermarkets/hypermarkets is expected to grow at a higher CAGR in the market over the forecast period. All the hypermarket/supermarket giants, including Target Corporate and Walmart, are providing various branded product offerings is contributing to the growth of segment. In addition to this, the discount benefits is further encouraging market growth. Also, as per the Sparkling Water Market analysis, the availability of exclusive and private labelled brands at the hypermarkets/supermarkets is one of the major drivers strengthening the segment size. The hypermarkets and supermarkets offer captivating offers and discounts under the membership programs to improve the shopping experience which attract large number of consumers towards these channels.

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Regional – Segment Analysis:

On the basis of regional coverage, North America is expected to grow at a higher CAGR in the market over the forecast period. This is due to the high demand and consumption of alcohol in the U.S. According to the U.S. federal government, more than the Americans above age 18 consume alcohol, which has surged the market demand. Moreover, strategic initiatives by the key players present in the region has driven the growth of the regional size of the market. For example, in 2020, The Coca-Cola Company officially launched a new sparkling water brand, “Aha” in the U.S., which provides eight different flavors like strawberry, lime, blueberry, pomegranate, coffee, and blackberry, etc.

Top Market Players

Some of the leading players operating in the market include PepsiCo, Nestlé, A.G. Barr, The Coca-Cola Company., CG Roxane, LLC, Tempo Beverage Ltd, Keurig Dr Pepper Inc., Dr Pepper/Seven Up, Inc, Ferrarelle, and SANPELLEGRINO. 

Key Developments:

• • In 2020, Limitless, a U.S.-based caffeinated sparkling water company was acquired by Keurig Dr Pepper Inc. This acquisition was intended to help Keurig Dr Pepper’s water expand its portfolio.
  • In 2020, Tempo introduced Two New flavors of CBD-Infused Sparkling Teas, to expand the product portfolio of the company.
  • In 2021, PepsiCo officially launched bubbly bounce caffeinated sparkling water, in five combo flavours blueberry pomegranate, citrus cherry, blood orange etc. This launch helped in improving the product portfolio of the company.

Segments covered in the Report:

The global sparkling water market has been segmented based on category, packaging type, distribution channel, and regions. Based on category, the market is segmented into plain and flavoured. Based on packaging type, the market is segmented into cans, bottles, and others. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online and others. 

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Key questions answered in this research report:

• • At what pace is global sparkling water market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in sparkling water market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global sparkling water market?
  • Which category generated maximum revenues in 2019 and identify the most promising category during the forecast period?
  • What are the various packaging type areas of global sparkling water market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Global Sparkling Water Market by Category

• • Plain
  • Flavoured

Global Sparkling Water Market by Packaging Type

• • Cans
  • Bottles
  • Others

Global Sparkling Water Market by Distribution Channel

• • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Global Sparkling Water Market by Region

• • North America Sparkling Water Market (Option 1: As a part of the free 25% customization)
    • By Category
    • By Packaging Type
    • By Distribution Channel
    • US Market All-Up
    • Canada Market All-Up
  • Europe Sparkling Water Market (Option 2: As a part of the free 25% customization)
    • By Category
    • By Packaging Type
    • By Distribution Channel
    • UK Market All-Up
    • Germany Market All-Up
    • France Market All-Up
    • Spain Market All-Up
    • Rest of Europe Market All-Up
  • Asia-Pacific Sparkling Water Market (Option 3: As a part of the free 25% customization)
    • By Category
    • By Packaging Type
    • By Distribution Channel
    • China Market All-Up
    • India Market All-Up
    • Japan Market All-Up
    • Rest of APAC Market All-Up
  • RoW Sparkling Water Market (Option 4: As a part of the free 25% customization)
    • By Category
    • By Packaging Type
    • By Distribution Channel
    • Brazil Market All-Up
    • South Africa Market All-Up
    • Saudi Arabia Market All-Up
    • UAE Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Market All-Up

Major Players Operating in the Sparkling Water (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • PepsiCo
  • Nestlé
  • G. Barr
  • The Coca-Cola Company
  • CG Roxane, LLC
  • Tempo Beverage Ltd.
  • Keurig Dr Pepper Inc.
  • Dr Pepper/Seven Up, Inc.
  • Ferrarelle
  • SANPELLEGRINO