THAILAND EDUCATION MARKET

Thailand education market is forecast to grow at a steady CAGR between 2025 and 2032 due to higher income levels and the shift towards digitalization in education.

Major Market Drivers and Emerging Trends

With rising income levels, parents are more able to provide their children with higher-quality education which fuels Thailand education market growth. Increasing wealth has driven higher parental expectations and allows people to opt for education with higher quality including international education even if it comes at a higher cost. The growing desire for quality education has led many parents to choose international schools with a comprehensive focus including additional language options such as Mandarin. It is widely acknowledged that attending international schools offers students a better chance to be accepted in leading universities and improves their career prospects post graduation.

To meet this demand the government has launched initiatives to provide education not just for the upper class but also for citizens from all social classes. Thailand has achieved substantial progress in increasing access to basic education over the past 25 years which bridges the attendance gap between different socioeconomic groups by steadily increasing school coverage and ensuring compulsory education. Nevertheless there is a need for more focus on the education quality to ensure that students acquire the necessary skills and knowledge for better job opportunities.

The Civil Service Commission manages scholarships by Thai government which offers full funding for students from high school through to doctorate education. The Ministry of Higher Education along with the IPST awards 472 scholarships out of 615 for studies related to science and technology. The initiative aligns with Thailand 4.0 which is an economic model designed to drive future modernization and digital transformation.

The increasing integration of advanced technologies into educational products is another significant factor contributing to Thailand education market size growth. The trend is further supported by more than 54 million internet users in the country. The rising internet penetration along with smartphone adoption has expanded access to educational technology which drives greater innovation and investment in the field.

Efforts by the government to foster online learning and digital literacy have helped accelerate the need for education technology across the country. This has led to active participation from local and international stakeholders which makes the market highly competitive and dynamic. Furthermore, the increasing understanding about the advantages of personalized learning and online assessments among students and educators has contributed to the market growth.

Based on end-users, the market can be segmented into students, teachers, school/universities and others. The education system in Thailand includes public and private along with international schools where government institutions offer free and compulsory education for nine years. Thailand is home to 170 international learning institutions including schools and preschools with around 66,700 students enrolled in these schools nationwide.

Based on educational level, the market in Thailand is segmented into primary and tertiary education. Preschool is not mandatory even though many children in the country attend kindergarten programs. Compulsory education starts with six years of primary school (Prathom 1-6) followed by three years of lower secondary (Matthayom 1-3). Students can then continue to upper secondary (Matthayom 4-6) with the majority of bachelor’s programs at the university level taking four years to finish.

The higher education sector in Thailand is confronted with challenges as the population continues to age rapidly. As the elderly population in the country increases to 33% in 2040 most Thai universities are projected to face declining enrollment which puts them at possibility of downsizing or shutting down in the near future. Community colleges are still unfamiliar for many students and parents in the country which leads to a preference for enrolling directly in four-year universities or colleges.

Based on method, online learning platforms have expanded greatly in recent years propelled by the rapid changes in education and the increasing shift towards digitalization. Technology becomes an essential tool in helping the country achieve its educational objectives as it intensifies efforts to improve its learning system. This segment includes a comprehensive selection of solutions including e-learning platforms along with educational apps and virtual classrooms. These technologies have significantly improved access to education while also enriching the learning experience quality for students at every stage.

Top Market Players

Several leading players in the market include Coursera, Berkeley International School, Bangkok Patana School, Anthology Inc, among others.

Key Developments

• • In 2024, the Green Education Project launched by Huawei and JA Solar along with UNESCO and Education Ministry in Thailand seeks to foster a new generation of learners equipped with green skills and digital knowledge.
  • In 2024, a global leader in internet communities NetDragon has teamed up with EDA Thailand and the government to introduce a transformative educational initiative in the country. The collaboration primarily focuses on introducing the aom-ai which is a new platform that leverages advanced AI to customize the learning experience.
  • In 2024, the Thai government and Classera Inc have made a formal commitment to revolutionize the education sector. This alliance combines Classera Inc’s technological capabilities with the government’s visionary goals which strive to empower educators, motivate students and foster global innovation.

Segments covered in the Report:

The Thailand Education Market has been segmented on the basis of End-Users, Educational Level, and Method. Based on End-Users, the market is segmented into Learning Providers, Schools/Universities, Students, and Teachers. Based on Educational Level, the market is segmented into Primary Education, Middle Education, Secondary Education, Vocational Education, and Tertiary Education. Based on Method, the market is segmented into Offline Classes and Online Learning Platforms.

Report Coverage	Details
Market Revenues (2024)	USD Million
Market Base Year	2024
Market Forecast Period	2025-2032
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By End-Users, By Educational Level, By Method
Regional Coverage	Thailand
Companies Profiled	Coursera, Berkeley International School, Bangkok Patana School, Anthology Inc. among others; a total of 4 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Thailand Education Market by End-Users

• • Learning Providers
  • Schools/Universities
  • Students
  • Teachers

Thailand Education Market by Educational Level

• • Primary Education
  • Middle Education
  • Secondary Education
  • Vocational Education
  • Tertiary Education

Thailand Education Market by Method

• • Offline Classes
  • Online Learning Platforms

Thailand Education Market Leading players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • Coursera
  • Berkeley International School
  • Bangkok Patana School
  • Anthology Inc