THAILAND PAINTS AND COATINGS MARKET

Thailand paints and coatings market is estimated to grow at a steady CAGR of 4.1% during 2025-2031 fueled by the growing construction projects along with the thriving automotive industry.

Major Market Drivers and Emerging Trends

Market growth is being driven by the rise in infrastructure projects across the country with the construction sector is forecast to grow at CAGR of 4.1% between 2025 and 2028. Construction projects in Thailand are categorized into public and private sectors with infrastructure representing more than 80% in public sector efforts. The public sector also includes various infrastructure projects and housing for government officials. Meanwhile in the private sector over half of construction activities are residential with the remaining projects focused on industrial and commercial developments.

The booming real estate and construction sectors in Thailand are further fueling the need for paints and coatings in residential or infrastructure projects. The Ministry of Transport started fourteen major infrastructure projects in 2024 which collectively valued at USD 16 billion. Key infrastructure developments include major rail projects such as the Khon Kaen-Nong Khai railroad and the Red Line extension phases.

The Cabinet has also given approval for the Homes for Thai People initiative which will be built on SRT land within Bangkok and surrounding areas with plans to expand nationwide which drive additional need for paints and coatings in construction. This project is a priority as it aligns with the government’s plan to enhance living standards along with fostering social and economic stability through improved housing across the country.

The other factor supporting Thailand paint and coatings market size growth is the robust automotive sector. Thailand has become a key automotive industry hub in the ASEAN region which drives substantial need for automotive refinishes and coatings in the country. Automobile production capacity in Thailand hit 1.83 million units in 2023 which is primarily driven by the passenger cars production. The growing urbanization along with rising income levels are further fueling the demand for automotive products thereby driving the need for paints and coatings.

Thailand is a key car exporter in the region with more than half of its automotive manufacturing annually sent to countries including Australia and China. The Thai government has recently removed import duties on essential electrical parts utilized in automotive manufacturing to foster the growth of local EV production. Thailand produced around 76,000 EVs in 2023 with paints and coatings offering key benefits like color retention and UV protection which further drive its demand. A broad range of exterior vehicle shades and coating technologies has unlocked significant growth prospects for the market. The growing consumer preference for appealing textures and better aesthetics in vehicles is also driving the automotive paints and coatings market growth.

Based on resin type, acrylic is becoming increasingly popular due to its numerous advantages that includes quick drying time and eco-friendliness. The acrylic segment is benefiting from infrastructural growth as new construction projects need extensive use of paint for interior decoration. Growing urbanization is also boosting industrial or residential construction which in turn drives the need for acrylic paints in both business and private sector projects. Alkyd resin is utilized in producing paints and varnishes for the construction and manufacturing industries as it helps optimize product performance while achieving a flawless finish. The construction industry also relies on polyester resin for waterproofing applications that includes flat roofs and storage tanks. Its capacity to form a continuous and waterproof barrier makes it perfect for these applications as it provides long-lasting protection from water penetration.

Based on technology, the waterborne segment is expanding rapidly due to its environmentally friendly characteristics along with reduced VOC output and compliance with environmental standards. These coatings are commonly used in the automotive and construction or industrial sectors as they become a favored choice over traditional solvent-based options. With a growing focus on sustainability and environmental protection, waterborne coatings are anticipated to see consistent demand growth in the coming years.

Based on end-use industry, the market can be categorized into architectural and industrial segments. The architectural segment is experiencing growth due to the rapid expansion in construction and a shift in consumer preferences. There is also a rising awareness of safety concerns along with VOC emissions in coatings. The industrial segment is also expanding rapidly as the growing industrial sector in the country creates a surge in need for machinery and infrastructure protective coatings. With stricter environmental regulations in place, manufacturers are increasingly turning to eco-friendly coatings which is fueling innovation along with market growth. Industrial coatings are also essential in the aerospace and automotive sectors where technological innovations improve durability and boost performance.

Top Market Players

Major companies in the market include TOA Paint, Jotun, Nippon Paint, AkzoNobel, among others. These companies lead the market by providing the industry with various products including decorative and non-decorative coatings or for waterproofing.

Key Developments

• • In 2024 Nippon Paint set its sights on becoming the leading company in Thailand market. The company has initiated the Inspired by You campaign to build a unique brand that resonates with consumers and stands out in the market.
  • In 2023 NP Auto Refinishes successfully acquired D-ACT Co. This acquisition allows NP Auto Refinishes to expand its presence and strengthen its dominant position in automotive coatings market in Thailand.

Segments covered in the Report:

Thailand paints and coatings market has been segmented on the basis of Resin Type, Technology, and End-use Industry. Based on the Resin Type, the market is segmented into Acrylic, Alkyd, Epoxy, Polyester, Polyurethane, and Others. Based on the Technology, the market is segmented into Water-borne Coatings, Solvent-borne Coatings, Powder-based, and Others. Based on the End-use Industry, the market is segmented into Architectural and Industrial. The Architectural segment is further segmented into Residential and Non-Residential. The Industrial segment is further segmented into General Industrial, Protective, Automotive, Wood, Marine, Packaging, and Others.

Market Segmentation

Thailand Paints and Coatings Market by resin type

• • Acrylic
  • Alkyd
  • Epoxy
  • Polyester
  • Polyurethane
  • Others

Thailand Paints and Coatings Market by technology

• • Water-borne Coatings
  • Solvent-borne Coatings
  • Powder-based
  • Others

Thailand Paints and Coatings Market by end-use industry

• • Architectural
    • Residential
    • Non-Residential
  • Industrial
    • General Industrial
    • Protective
    • Automotive
    • Wood
    • Marine
    • Packaging
    • Others

Thailand Paints and Coatings Market Leading players (Option 1: Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • OA Paint
  • Jotun
  • Nippon Paint
  • AkzoNobel