Toilet Paper Market

Introduction of the Global Toilet Paper Market Report

Toilet paper is a tissue paper product that is basically used to clean the anus and surrounding area of feces after defecation. It is used as a layer of protection for the hands during these processes. The modern toilet paper is specially designed to get decomposed in the septic tanks, while other bathrooms and facial tissues are not.

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Market Dynamic

Key Drivers and Emerging Trends

The global toilet paper market is expected to grow at a significant rate during the forecast period. The increasing usage of toilet paper, particularly for the residential use, hotel sector, offices, hospitals, and other places, is a significant factor that is responsible for the growth of the market in the coming years. Moreover, hygiene needs, public cleanliness, along with the growing environmental issues, are further motivating the individuals to opt for toilet paper. There has been a constant improvement in the physical properties and chemical properties of paper, which has indirectly accelerated the market’s demand. In addition to this, the rising disposable income and the changes in the aesthetics of the products are certain other drivers that are contributing to the market growth. The continuous research & development activities have further opening new doors for the growth of the market in the coming years. Leading players in the toilet paper market are introducing premium toilet paper by using the best pulp raw material for improving the softness. This factor will further drive the market growth.

Restraints in the Global Toilet Paper Market

he major factor that is likely to hamper the growth of the market is the instability in the prices of pulp, which is impacting the production of toilet paper. The prices of pulp are highly dependent on different factors such as seasonal demand, the impact of foreign producers, and other factors. In addition to this, the easy availability of substituted produces is further restraining market growth.

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Raw Material – Segment Analysis

Based on Raw Material, the recyclable segment is predicted to grow at a higher CAGR during the forecast period. This is mainly due to the increasing consumer awareness related to the environment, which in turn, has encouraged them to opt for recycled toilet paper to reduce wastage. 

Product Type – Segment Analysis

On the basis of the product type, the one ply segment is anticipated to dominate the market during the forecast period. This is attributed to the increasing demand for more economical toilet paper among consumers. The one ply toilet paper has more sheets on a roll; thus it offers more footage. Moreover, the one ply toilet paper is less thick as compared to the two ply toilet paper, which in turn, helps in providing better experience to the consumers. All these exceptional features of one ply toilet paper are attracting individuals to opt for one ply toilet paper.

Distribution Channel – Segment Analysis

On the basis of distribution channel, the supermarkets and hypermarkets segment are expected to lead the market during the forecast period. The easy availability of a wide range of toilet paper brands in supermarkets or hypermarkets is one of the significant factors that is growing the demand of the segment in the market. Moreover, the various discount offers provided by these stores are further attracting new customer base towards the market.

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Regional – Segment Analysis:

Based on the Region, the North America is anticipated to dominate the market during the forecast period. This is mainly to the high consumption of different types of toilet paper in the United States. U.S. consumes more than one fifth of the world consumption of toilet paper due to the U.S. consumer’s habit of using excess amount of toilet paper. On the other hand, the Asia-Pacific is expected to grow at a higher CAGR over the forecast period. This is attributed to the growing consumer awareness related to the use of toilet paper rather than water sprays. Moreover, the growing modernization and the changing lifestyle of individuals living in Asian countries such as Singapore, India, Malaysia, and China, is another factor that is surging the demand for toilet paper in this region. 

Top Market Players

Various notable players operating in the market include P&G, Essity, Kimberly – Clark Worldwide, Inc., Georgia- Pacific, Angel Soft, Caprise Paper Products Pty Ltd., Naturelle Ltd., Seventh Generation Inc., Green Forest Unscented Bathroom, and Kirkland Signature, among others.

Key Developments:

• • In 2020, Georgia-Pacific entered into a partnership with Bast Fibre Technologies Inc. (BFTi), for a suite of patents related to the application of intact plant-based bast fibers in a variety of nonwoven products and processes.

Segments covered in the Report:

The global Toilet Paper market has been segmented on the basis of Raw Material, Product Type, Distribution Channel, and key regions. Based on Raw Material, the market is segmented into Virgin Paper and Recyclable. Based on Product Type, the market is segmented into One-ply, Two-ply and Others. Based on Distribution Channel, the market is segmented into Hypermarkets and supermarkets, Departmental stores, Online stores, Others. 

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Key questions answered in this research report:

• • At what pace is global Toilet Paper market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Toilet Paper market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenues and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Toilet Paper market?
  • Which Raw Material generated maximum revenues in 2019 and identify the most promising Raw Material during the forecast period?
  • What are the various Product Type areas of global Toilet Paper market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Report Coverage	Details
Market Base Year	2019
Market Forecast Period	2020-2027
Market Revenues Currency	USD Million
Base Year & Forecast Units	Revenues (USD Million)
Market Segment	By Raw Material, By Product Type, By Distribution Channel, By Region
Regional Coverage	Asia Pacific, Europe, North America, and RoW
Companies Profiled	P&G, Essity, Kimberly – Clark Worldwide, Inc., Georgia- Pacific, Angel Soft, Caprise Paper Products Pty Ltd., Naturelle Ltd., Seventh Generation Inc., Green Forest Unscented Bathroom, and Kirkland Signature, among others; a total of 10 companies covered.
25% Free Customization Available	We will customize this report up to 25% as a free customization to address our client’s specific requirements

Market Segmentation

Global Toilet Paper Market by Raw Material

• • Virgin Paper
  • Recyclable

Global Toilet Paper Market by Product Type

• • One-ply
  • Two-ply
  • Others

Global Toilet Paper Market by Distribution Channel

• • Hypermarkets and supermarkets
  • Departmental stores
  • Online stores
  • Others

Global Toilet Paper Market by Region

• • North America Toilet Paper Market (Option 1: As a part of the free 25% customization)
    • North America Toilet Paper Market by Raw Material
    • North America Toilet Paper Market by Product Type
    • North America Toilet Paper Market by Distribution Channel
    • US Toilet Paper Market All-Up
    • Canada Toilet Paper Market All-Up
  • Europe Toilet Paper Market (Option 2: As a part of the free 25% customization)
    • Europe Toilet Paper Market by Raw Material
    • Europe Toilet Paper Market by Product Type
    • Europe Toilet Paper Market by Distribution Channel
    • UK Toilet Paper Market All-Up
    • Germany Toilet Paper Market All-Up
    • France Toilet Paper Market All-Up
    • Spain Toilet Paper Market All-Up
    • Rest of Europe Toilet Paper Market All-Up
  • Asia-Pacific Toilet Paper Market (Option 3: As a part of the free 25% customization)
    • Asia-Pacific Toilet Paper Market by Raw Material
    • Asia-Pacific Toilet Paper Market by Product Type
    • Asia-Pacific Toilet Paper Market by Distribution Channel
    • China Toilet Paper Market All-Up
    • India Toilet Paper Market All-Up
    • Japan Toilet Paper Market All-Up
    • Rest of APAC Toilet Paper Market All-Up
  • RoW Toilet Paper Market (Option 4: As a part of the free 25% customization)
    • RoW Toilet Paper Market by Raw Material
    • RoW Toilet Paper Market by Product Type
    • RoW Toilet Paper Market by Distribution Channel
    • Brazil Toilet Paper Market All-Up
    • South Africa Toilet Paper Market All-Up
    • Saudi Arabia Toilet Paper Market All-Up
    • UAE Toilet Paper Market All-Up
    • Rest of world (remaining countries of the LAMEA region) Toilet Paper Market All-Up

Major Players Operating in the Toilet Paper (Option 5: As a part of the Free 25% Customization – Profiles of 5 Additional Companies of your Choice)

• • P&G
  • Essity
  • Kimberly – Clark Worldwide, Inc.
  • Georgia- Pacific
  • Angel Soft
  • Caprise Paper Products Pty Ltd.
  • Naturelle Ltd.
  • Seventh Generation Inc.
  • Green Forest Unscented Bathroom
  • Kirkland Signature