Turkey Mobile Game Market

The Turkey Mobile Game market was estimated to be USD XX Million in 2019 and is anticipated to touch USD XX Million by the end of 2027, while increasing at a CAGR of 12.8% during the forecast period (2020-2027).

Introduction of the Turkey Mobile Game Market Report

A mobile game is defined as a video game that is played on a smartphone, tablet, portable media player, smartwatch, or graphing calculator. These games are getting more powerful in terms of graphics and complexity by adopting sophisticated 3D and augmented reality games. The mobile game offers numerous advantages to the user, such as enhancing mood, increase brain power, improves problem-solving skills, and other benefits.

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Market Dynamic

Key Drivers and Emerging Trends

The Turkey Mobile Game market is witnessing strong demand during the forecast period. The accelerating number of smartphone users due to the increasing penetration of the internet, followed by the growing investment by the leading mobile companies in the gaming sector are the two major key drivers that are contributing to the market growth. According to the mobile game statistics, on Android systems, each game developed in Turkey is downloaded an average of 800,000 times, and mobile games that are published on google play and developed in Turkey are downloaded by around 759,470 people. Furthermore, the increase in inclination of people towards games for entertainment & education due to the strict lockdown caused by the COVID-19 pandemic and rise in the spending of the players on online games purchases in the country are further attracting a new consumer base towards the market. On average, a gamer in Turkey has about four games installed on his or her phone, and the popular type includes strategy, puzzle, action, and adventure.

As per the mobile game market analysis, the government of Turkey is emphasizing on supporting the gaming companies present in the country in order to compete with foreign companies through advertising support, employments aids, and other initiatives. The relevant ministries have provided tax exemptions and grants amounting to USD 50 million to the start-ups in the last ten years. Turkey’s Industry and Technology Minister also announced that the government would support the Turkish companies for their growth by providing incentives and setting up tech parks. During the COVID-19 pandemic, the government helped the gaming organizations by supporting exports and employment at a time during the difficulties that occurred by the global health crisis. Moreover, the leading gaming companies in the Turkey market are focusing on investing in the gaming industry to improve their position in the market.  In 2019, Zula invested TRY 10 million in digital gaming and esports, and Riot Games introduced six new games and other projects in the country. Additionally, the game developers in Turkey attracted around USD 2.4 billion in investments over the last five years from the likes of Netmarble Corp., Tencent Holdings, and Zynga Inc. companies. The combination of these factors will have a positive impact on the growing demand of the market.

There has been a constant focus on bringing technological advancement in mobile games. For example, the implementation of advanced technologies such as augmented reality or virtual reality in mobile games such as Pokémon Go attracted new games into the mobile game market. This technology allowed the game developers to offer more high-end gaming quality by allowing the players to experience a fictional world virtually. This factor has created numerous growth opportunities for the developers, thus allowing them to attract more gaming audiences by bringing more sophistication and elegance to their games.

Restraint in the Turkey Mobile Game Market

On the other edge of the spectrum, the limited availability of skilled workers, particularly in the field of design, programming, and marketing, and several challenges related to the localization of the international companies are the major factors that are likely to hinder the market growth.

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Application – Segment Analysis

Based on the Application, electronic sports segment is expected to grow at a higher CAGR in the market during the forecast period. This is mainly due to the growing penetration of electronic sports driven by the accelerating demand for online games among the young population in the country. Additionally, the enhancement in the accessibility & maintenance of internet services has motivated the mobile users to invest in the esports mobile games to meet the changing demand of individuals.

Age Group – Segment Analysis

Based on the Age Group, the adults segment is anticipated to increase at the highest CAGR over the forecast period. The increasing adoption of mobile games among adults, particularly for entertainment purposes and to reduce stress level, are the major key drivers that are surging the growth of the segment in the market. Furthermore, the outbreak of the COVID-19 has indulged the adult population to download and play various types of mobile games for entertainment purposes.

Game Type – Segment Analysis

Based on the Game Type, puzzle segment is predicted to dominate the market during the forecast period owing to rising downloads for puzzles among the people of the country. Furthermore, the high popularity of 3 game puzzles like Candycrush is further expected to augment market growth among the populous looking for casual gaming experience. In addition to this, the rising number of investments by various organizations in this type of game is another factor that is responsible for segment growth. For instance, Bigger Games raised USD 6 million to develop mobile games and the company aims to create & distribute casual puzzle games.

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Key Developments:

• • In 2020, Zynga Inc. acquired Rollic, a mobile games developer & publisher having a portfolio of hyper-casual games. The company acquired 80% of Rollic for USD 180 million that includes working capital adjustments. Through this acquisition, the company entered the hyper-casual market and increased the audience of Zynga while increasing its advertising business.
  • In 2020, Riot Games entered a partnership with Barracks, a Chilean technology company for the publisher’s esports competitions across the world. It offers player statistics for use at the time of esports broadcasts, with the focus of deepening the engagement of the audience. This technology will be first seen in Valorant’s First Strike global competition, and it will be used in countries like Turkey, United States, North Africa, and Europe.
  • In 2017, IGG, a mobile gaming company, announced the opening of an office in Turkey. The company planned to manage all its games, including Lords Mobile from Istanbul central office in Turkey, and it will employ a total of 100 people.

Segments covered in the Report:

The Turkey Mobile Game market is segmented into application, age group, game type, platform, and type. Based on the application, the market has been segmented into Entertainment, Education, Electronic Sports. Based on the age group, the market has been segmented into children, teenagers, and adults. Based on the game type, the market has been segmented into Puzzle, Action/Adventure, Arcade, Simulation, Strategy, Sports, and Others. Based on the Platform, the market has been segmented into Android, iOS, and Others. Based on the Type, the market has been segmented into offline and online.

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Key questions answered in this research report:

• • At what pace is Turkey Mobile Game market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in Turkey Mobile Game market? What will be the impact of drivers and restraints in the future?
  • Which application generated maximum revenues in 2019 and identify the most promising application during the forecast period?
  • What are the various game type areas of Turkey Mobile Game market and how they are poised to grow?
  • What companies are the major participants in this market and their business strategies, how does the competitive landscape look like?

Market Segmentation

Turkey Mobile Game Market by Application

• • Entertainment
  • Education
  • Electronic Sports

Turkey Mobile Game Market by Age Group

• • Children
  • Teenagers
  • Adults

Turkey Mobile Game Market by Game Type

• • Puzzle
    • 3-match games
    • Others
  • Action/Adventure
  • Arcade
  • Simulation
  • Strategy
  • Sports
  • Others

Turkey Mobile Game Market by Platform

• • Android
  • iOS
  • Others

Turkey Mobile Game Market by Type

• • Online
  • Offline